Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger]

Marketing creativity is important but without measurement, it’s just guesswork. In this episode of Beyond Revenue , Michael Jäger speaks with Stephanie Pilon , CMO at Singular, about how modern marketing leaders turn data into real growth strategy. Stephanie shares how marketing can evolve from a lead-generation function to a true revenue engine by connecting campaigns, pipeline, and business outc...

What is the difference between a VP of Sales and a modern CCO? In this conversation, Wolfgang Richter (CCO at Solvares Group) explains why today’s revenue leaders must trade their spreadsheets for blueprints. We dive into the "Trinity of Growth"—customer behavior, product structures, and data—and discuss how to lead a high-performance team in a Private Equity environment. Key takeaways f...

In this episode, Michael Jäger sits down with Christin Wehrstedt, a seasoned leader in sales and strategic partnerships, to explore how DeviceNow is revolutionizing the workplace in over 190 countries. Moving beyond traditional "leasing" models, Christin explains how a true subscription-based Device-as-a-Service (DaaS) model helps enterprise companies shift from CapEx to OpEx while maint...

How do you actually prove that brand drives revenue, without overcomplicating attribution or falling back on “it’s long term, trust us”? In this episode of Beyond Revenue – Narratives of Revenue Leaders , Michael Jäger sits down with Guta Tolmasquim , Founder & CEO of Purple Metrics , a machine learning platform that connects brand, media, and organic signals directly to revenue outcomes. In t...

In this episode of Beyond Revenue – Narratives of Revenue Leaders , Michael Jäger talks with Emelie Linheden , VP of Marketing at Younium and former first marketing hire, about what it really takes to scale SaaS marketing from a single market to a global footprint. You’ll hear about: Why SaaS marketing is much more than lead generation How to build a scalable, global marketing foundation with loca...

What really happens when you put sales and marketing under one roof? In this episode of Beyond Revenue – Narratives of Revenue Leaders , Michael Jäger sits down with Laura Keddi , VP Sales & Marketing at egroup.io / ebuero AG , to talk about the realities behind “The Power of One”: one commercial organization, one set of goals, one customer journey. Laura shares how she: Broke down long-standi...

In this episode of Beyond Revenue , host Michael Jäger sits down with Methodios Chousmekiaris , CRO at MMD Smart , to explore one of the biggest challenges in SaaS growth: the internationalization of revenue teams . Together, they discuss how to successfully expand go-to-market operations across regions , balance enterprise and startup sales motions , and navigate cultural differences that shape c...

In this episode of Beyond Revenue , host Michael Jäger sits down with Anoop Vasisht , a global go-to-market leader who scaled a SaaS company from $1M to $100M ARR . Together, they unpack the six key pillars of scaling B2B SaaS — from strategy and structure to process, culture, and leadership. Drawing on Anoop's experience across continents and functions, the conversation dives deep into what truly...

In this episode of Beyond Revenue – Narratives of Revenue Leaders , host Michael Jäger sits down with Jimena Mondragón , a digital strategist, entrepreneur, and growth leader whose career spans startups, her own ventures, scale-ups, and global enterprises. Jimena shares her unique perspective on building and transforming go-to-market strategies , scaling from chaos to clarity, and what it really t...

In this episode of Beyond Revenue , host Michael Jäger talks with Ferdinand Leon Meister , Chief Revenue Officer at Datashake , about what it really takes to scale a SaaS business across borders. From navigating cultural complexity to finding product-market fit in new regions, Ferdinand shares firsthand insights from his international expansion experience, with a special focus on Latin America as...

In this episode of Beyond Revenue: Narratives of Revenue Leaders , host Michael Jäger speaks with Mitch Goovaerts, VP Revenue at checkhub.io . With over 15 years of experience in SaaS, industrial tech, and international go-to-market leadership, Mitch shares how to balance organic growth and strategic partnerships while expanding into global markets. We dive into the challenges of internationalizat...

Catia Franco (Global Director, Customer Strategy & RevOps, Fujitsu) unpacks how to turn “customer centricity” from a slogan into an operating system. Together with Michael they dive into launching a global marketing hub, tripling B2B display sales in one year, and making RevOps a strategic partner (not a reporting team) across regions and time zones. You’ll learn: How to link NPS, churn, and s...

Markus Kieslich joins Michael to unpack how to drive go-to-market strategies from classic “new logo” obsession to a lifecycle, system-first revenue architecture. Together they cover moving from hero sellers to repeatable systems, why Customer Success must be proactive (not reactive), and how RevOps + OKRs create the backbone for sustainable ARR. You’ll learn: The shift from funnel thinking to recu...

Christos Golias joins Michael to unpack two decades of scaling at TAROX AG and how German Mittelstand roots can be a superpower in global competition. We dive into building autonomous business units, creating five clear sales career tracks, staying obsessively close to customers, and turning cloud & security into growth engines. You’ll learn: How “company-in-a-company” business units drive spe...

In this episode of Beyond Revenue , I sit down with Stefan Bader, CEO of Cello , to explore the future of go-to-market strategies in the age of AI. We discuss how companies need to rethink their GTM playbook: shifting from simply increasing budgets to choosing the right channels and orchestrating them with data-driven precision. Stefan shares his perspective as a founder and CEO on the role of AI,...

In this episode, I am joined by Julian Weitz, Chief Revenue Officer at Makersite , to explore how the role of the CRO is evolving in complex B2B industries. Sitting at the crossroads of sales, strategy, and sustainability, Julian shares how he drives growth while aligning with the long-term value demands of industrial tech and sustainable manufacturing. Together, we unpack what it means to scale r...

What do you do when the market feels saturated but growth expectations keep rising? In this episode, Katharina Huke shares her experience, where her team had to find creative ways to drive growth in one of the most competitive food delivery markets. From doubling down on field sales to building the strongest restaurant network, Katharina shows how persistence and personal relationships can turn “i...

In dieser Folge von Beyond Revenue spricht Michael Jäger mit Henriette Schinn über die spannende Schnittstelle zwischen Customer Success und Sales Leadership. Gemeinsam beleuchten sie, warum die Kundenreise nicht mit dem Vertragsabschluss endet, sondern dort erst richtig beginnt. Henriette teilt ihre Erfahrungen aus der SaaS-Welt und erklärt, wie CS-Denken den Verkaufsprozess struktureller, nachha...

In this episode of Beyond Revenue , Michael Jäger sits down with Mike Groeneveld, VP Global Sales at Everstage, to explore a challenge nearly every revenue leader faces: broken sales forecasts. Together they dive into: Why activity ≠ accuracy and how quality signals make all the difference How to spot "ghost deals" and build trust at the C-level The role of RevOps and data in a structure...

🎙️ In dieser Folge von Beyond Revenue spricht Host Michael Jäger mit Artur Gutjahr von PlanCraft darüber, wie Revenue Operations (RevOps) als strategisches Bindeglied zwischen Vertrieb, Marketing und Customer Success agiert und welche Wirkung das auf nachhaltiges Wachstum hat. Artur gibt spannende Einblicke in seine eigene Reise vom Ingenieur zum Head of RevOps, warum er sich bewusst für RevOps en...

🎙️ Beyond Revenue welcomes Frederick Crosby , a four-time Chief Revenue Officer, to explore the evolving role of the CRO in today’s fast-paced, AI-powered business landscape. Hosted by Michael Jäger , this candid conversation dives deep into: 🚀 Wild growth stories from PayPal, Western Union, Veem, and Trustly 📊 Why CROs must master data, interdependencies, and operational strategy 🤖 The real im...

In dieser Folge von Beyond Revenue sprechen wir mit Benedikt Sauter (Gründer von xentral ERP Software) und Moritz Lukas (VP Commercial) über den Aufbau und die Skalierung von xentral: einer modernen ERP-Lösung für wachstumsstarke KMU und Onlinehändler. 🔍 Darum geht’s: - Wie xentral vom Eigenbau zur skalierbaren SaaS-Plattform wurde - Warum Category Building nachhaltiger ist als Copycat-Strategien...

Mit sechs Jahren verkaufte sie Eis im elterlichen Geschäft. Heute führt sie als VP Sales bei zolar ein Vertriebsteam durch einen radikalen Wandel vom B2C- ins B2B-Modell: Janine Will bringt Vertrieb, Leadership und Veränderungsmanagement auf den Punkt. In dieser Folge sprechen wir über: 🍦 Warum gute Verkäufer*innen schon früh beginnen 📦 Wie man Vertriebsstrukturen neu denkt – von Squad-Organisat...

In dieser Episode von Beyond Revenue spricht Katharina Lüth , Chief Client Officer bei Raisin, mit Michael J. Jäger über ihre spannende Karriere, von McKinsey über den Aufbau internationaler Märkte bis hin zur Verantwortung für Kundenservice und Operations. Sie teilt ihre Key Learnings zur Skalierung , den Wert von Resilienz im B2B-Sales , und warum Kundenservice ein entscheidender Erfolgsfaktor f...

🇩🇪 In dieser Folge sprechen wir mit Veronika Wax von Demodesk , einem innovativen Sales-Software-Unternehmen, das den Vertriebsprozess mit KI und Automatisierung revolutioniert. Veronika teilt spannende Einblicke in die Entwicklung von Demodesk, die Herausforderungen im B2B-Sales und wie KI als persönlicher Vertriebsassistent genutzt werden kann. Wir diskutieren, wie Sales-Teams durch Automatisier...