Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger]

Most B2B marketing is built to capture demand. But what if your buyers won't be ready for seven years? Audrey Digonnat, CMO at Asys and former Google product marketing leader, joins Michael Jäger to break down why brand preference isn't a vanity metric: it's tomorrow's pipeline. With experience scaling product marketing at fintech unicorn Agicap and launching Google Pixel in France...

Most CFOs are hired to control costs. The best ones quietly become the most important growth driver in the room. Robert Checchia, CFO at Benzinga — one of the most-read financial media and data businesses in the US — joins Michael Jäger to break down what modern CFO leadership actually looks like when it's pointed at growth. With a background spanning investment banking, private equity, and ha...

Entering a new market looks exciting from the outside. Inside, it's credibility gaps, unknown brands, and hiring battles where no one's heard of you yet. David von Hilchen, Director of Sales and Country Lead DACH at StackAdapt, joins Michael Jäger to share what it actually takes to build a regional organisation from scratch — for the sixth time. StackAdapt is one of the most advanced AI-dr...

Most CMOs are handed a marketing budget and told to generate leads. The best ones quietly rewire how the entire company goes to market. Maria Berghäll, CMO and GTM leader at Lundahl Transformers, Top 10 GTM Voices of the Nordics 2026, joins Michael Jäger to talk about what it actually takes to lead marketing inside a complex, industrial B2B company — where sales cycles stretch across years, trust...

You closed the deal. Now who owns the customer? Most revenue organisations are built to win new business. Far fewer are built to keep it and grow it. Mark Reich, CRO of Lawpilots, has spent the last two years rebuilding exactly that: a full revenue engine where sales and customer success aren't siloed functions but two sides of the same customer relationship. In this episode: ✌️ Win #1 — The h...

Sales and marketing say they're aligned. The data tells a different story. Ylva Eriksson, CMO at Winningtemp and B2B marketing leader with experience scaling across multiple markets, joins Michael Jäger to get practical about what sales and marketing alignment actually requires, beyond the manager relationship and the good intentions. In this episode: ✌️ Win #1 — Aligning the systems: how impl...

Most enterprise deals don't die because of the product. They die because of internal alignment debt, over-engineered selling teams, and a champion with no budget. Thomas Cser, Head of DACH Revenue & Growth at Stripe — and former enterprise leader at SAP, Salesforce, and ServiceNow — joins Michael Jäger to unpack what it actually takes to move complex, multi-stakeholder deals from interest to d...

AI is everywhere in revenue teams right now. But is it actually moving the needle or just automating the mess that was already there? Oisin Connell, sales leader with 15+ years of B2B tech experience across SaaS and enterprise, joins Michael Jäger to get specific about what AI in revenue teams actually looks like when it works and when it doesn't. In this episode: ✌️ Win #1 — The AI health sco...

Most partnership programmes sign agreements and call it a day. The ones that actually move revenue are built on activation, trust, and a ruthlessly structured network. George Alifragis is SVP and Head of Operating Network & Ecosystem at Metropolitan Partners Group, a Forbes Business Council member, and a 20-year revenue leader with a track record of building partnership ecosystems that drive c...

Most SaaS companies get pricing wrong: not because they charge the wrong number, but because they're asking the wrong question entirely. Roee Hartuv, Senior Pricing Advisor and Head of GTM Expertise at Willingness2Pay, joins Michael Jäger to make the case that pricing isn't a finance decision: it's a GTM decision. And how you charge matters far more than how much you charge. In this ep...

Cold outreach is broken. Inbound alone won't scale you upstream. So what actually works in B2B sales right now? Sara Storm, Sales Director EMEA at N.Rich, founder of Break the Box and GTM strategist with 20+ years in B2B SaaS joins Michael Jäger to break down the MIXBOUND motion: how to blend account-based marketing and account-based sales into a single, signal-led system that builds trust bef...

Many companies have bold growth strategies. Few manage to operationalize them. In this episode of Beyond Revenue – Narratives of Revenue Leaders , Michael Jäger sits down with Kim Aberfeld (CRO at Scalara) to explore how go-to-market strategies become scalable execution engines. Together, they unpack: ✔ How to translate top-down strategy into bottom-up ownership ✔ Why governance frameworks are ess...

Growth doesn’t fail because of ambition. It fails because of structure. In this episode, Michael Jäger speaks with commercial operations leader Nadja Ristig about what truly enables scalable B2B growth: operational excellence. With experience spanning enterprise, SaaS, IoT, and post-merger integrations, Nadja shares how commercial architecture determines whether sales organizations thrive or stall...

Marketing creativity is important but without measurement, it’s just guesswork. In this episode of Beyond Revenue , Michael Jäger speaks with Stephanie Pilon , CMO at Singular, about how modern marketing leaders turn data into real growth strategy. Stephanie shares how marketing can evolve from a lead-generation function to a true revenue engine by connecting campaigns, pipeline, and business outc...

What is the difference between a VP of Sales and a modern CCO? In this conversation, Wolfgang Richter (CCO at Solvares Group) explains why today’s revenue leaders must trade their spreadsheets for blueprints. We dive into the "Trinity of Growth"—customer behavior, product structures, and data—and discuss how to lead a high-performance team in a Private Equity environment. Key takeaways f...

In this episode, Michael Jäger sits down with Christin Wehrstedt, a seasoned leader in sales and strategic partnerships, to explore how DeviceNow is revolutionizing the workplace in over 190 countries. Moving beyond traditional "leasing" models, Christin explains how a true subscription-based Device-as-a-Service (DaaS) model helps enterprise companies shift from CapEx to OpEx while maint...

How do you actually prove that brand drives revenue, without overcomplicating attribution or falling back on “it’s long term, trust us”? In this episode of Beyond Revenue – Narratives of Revenue Leaders , Michael Jäger sits down with Guta Tolmasquim , Founder & CEO of Purple Metrics , a machine learning platform that connects brand, media, and organic signals directly to revenue outcomes. In t...

In this episode of Beyond Revenue – Narratives of Revenue Leaders , Michael Jäger talks with Emelie Linheden , VP of Marketing at Younium and former first marketing hire, about what it really takes to scale SaaS marketing from a single market to a global footprint. You’ll hear about: Why SaaS marketing is much more than lead generation How to build a scalable, global marketing foundation with loca...

What really happens when you put sales and marketing under one roof? In this episode of Beyond Revenue – Narratives of Revenue Leaders , Michael Jäger sits down with Laura Keddi , VP Sales & Marketing at egroup.io / ebuero AG , to talk about the realities behind “The Power of One”: one commercial organization, one set of goals, one customer journey. Laura shares how she: Broke down long-standi...

In this episode of Beyond Revenue , host Michael Jäger sits down with Methodios Chousmekiaris , CRO at MMD Smart , to explore one of the biggest challenges in SaaS growth: the internationalization of revenue teams . Together, they discuss how to successfully expand go-to-market operations across regions , balance enterprise and startup sales motions , and navigate cultural differences that shape c...

In this episode of Beyond Revenue , host Michael Jäger sits down with Anoop Vasisht , a global go-to-market leader who scaled a SaaS company from $1M to $100M ARR . Together, they unpack the six key pillars of scaling B2B SaaS — from strategy and structure to process, culture, and leadership. Drawing on Anoop's experience across continents and functions, the conversation dives deep into what truly...

In this episode of Beyond Revenue – Narratives of Revenue Leaders , host Michael Jäger sits down with Jimena Mondragón , a digital strategist, entrepreneur, and growth leader whose career spans startups, her own ventures, scale-ups, and global enterprises. Jimena shares her unique perspective on building and transforming go-to-market strategies , scaling from chaos to clarity, and what it really t...

In this episode of Beyond Revenue , host Michael Jäger talks with Ferdinand Leon Meister , Chief Revenue Officer at Datashake , about what it really takes to scale a SaaS business across borders. From navigating cultural complexity to finding product-market fit in new regions, Ferdinand shares firsthand insights from his international expansion experience, with a special focus on Latin America as...

In this episode of Beyond Revenue: Narratives of Revenue Leaders , host Michael Jäger speaks with Mitch Goovaerts, VP Revenue at checkhub.io . With over 15 years of experience in SaaS, industrial tech, and international go-to-market leadership, Mitch shares how to balance organic growth and strategic partnerships while expanding into global markets. We dive into the challenges of internationalizat...

Catia Franco (Global Director, Customer Strategy & RevOps, Fujitsu) unpacks how to turn “customer centricity” from a slogan into an operating system. Together with Michael they dive into launching a global marketing hub, tripling B2B display sales in one year, and making RevOps a strategic partner (not a reporting team) across regions and time zones. You’ll learn: How to link NPS, churn, and s...