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Bending The Trend
Bending The Trend, hosted by Norm Volsky of MVP Growth Partners, is a show built for benefits leaders who want to learn directly from their peers how to manage rising healthcare costs without sacrificing employee well-being. Each episode features candid conversations with forward-thinking benefits executives who share how they’ve successfully leveraged point solutions like advanced imaging, musculoskeletal care, behavioral health, and more to reduce spend, improve outcomes, and put money back into their employees’ pockets. Bending The Trend delivers practical case studies, proven strategies, a...
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Episodios
Episode 18: Primary Care Reimagined with Lori Guliano 01.07.2026 14:22
Join us for another episode of Bending the Trend hosted by Norm Volsky, where we sit down with Lori Guliano to discuss how advanced primary care is helping employers improve employee health, reduce unnecessary healthcare spending, and create better healthcare experiences. In this episode, Lori shares how relationship driven primary care models are transforming the way employers think about healthc...
Episode 17: Bending the Healthcare Cost Trend with Matt Harmon 23.06.2026 24:19
Join us for another episode of Bending the Trend hosted by Norm Volsky, where we sit down with Matt Harmon, Benefits Consultant at Higginbotham, to discuss practical strategies employers can use to control rising healthcare costs while improving employee outcomes. In this episode, Matt shares how organizations can move beyond traditional cost shifting and instead focus on preventative care, employ...
Episode 16: Caregiver Support, Financial Wellness & People First Benefits with Joy Awe 16.06.2026 10:08
Join us for another episode of Bending the Trend hosted by Norm Volsky, where we sit down with Joy Awe, Wellbeing Manager at Insperity, to discuss how caregiver support, financial wellness programs, and personalized employee benefits can improve wellbeing while creating a stronger workplace culture. In this episode, Joy shares how Insperity approaches employee support through innovative solutions...
Episode 15: People First Care, Digital Health & Smarter Employee Benefits with Tanner Brunsdale 02.06.2026 9:50
Join us for another episode of Bending the Trend hosted by Norm Volsky, where we sit down with Tanner Brunsdale, Director of Benefits & Mobility at Lyft, to discuss how innovative employee benefits can improve healthcare access, boost engagement, and create better outcomes for employees. In this episode, Tanner shares how Lyft approaches employee wellbeing through a combination of digital heal...
Episode 14: Better Care, Point Solutions & Smarter Benefits with Brooks Deibele 27.05.2026 11:37
Join us for another episode of Bending the Trend hosted by Norm Volsky, where we sit down with Brooks Deibele, EVP at Holmes Murphy, to discuss how employers can rethink digital health solutions, point solutions, and virtual primary care to create smarter, more cost effective healthcare strategies. In this episode, Brooks shares actionable insights on what actually drives ROI in employee health pr...
Episode 13: Strategic Vendor Choices with Niko Caparisos 19.05.2026 10:51
Join us for another amazing episode of Bending the Trend hosted by Norm Volsky, this week I sit down with Niko Caparisos, founder of community-owned health plans, reveals the inside scoop on how strategic vendor choices and streamlined management can slash costs and boost member experience. This episode exposes how small changes in setup—like choosing the right PBMs —can save your organization mil...
Episode 12: Health Employer Strategies You Should Try with Danny Seidman 05.05.2026 8:55
Insights from Danny Seidman In this episode, Norm Volsky welcomes healthcare advisor and founder of DHS Advisors, Danny Seidman, to discuss actionable strategies employers are using to control healthcare spend while improving quality. They explore innovative vendor solutions, primary care models, and future tech needs in healthcare navigation. Key topics include: The importance of self-insur...
Episode 11: Direct Contracting and Direct Primary Care Leading the Way with Kristina Ewing 09.04.2026 9:51
Join us for another great episode the Bending the Trend Podcast, this week our host Norm Volsky sits down with Kristina Ewing, Director of Health and Wellbeing at Shoestring Valley Holdings. Kristina shares innovative strategies for reducing healthcare costs while improving employee outcomes. Her favorite strategies right now are Direct Primary Care and Direct Contracting. Sharing her positive ex...
Episode 10: Cost Savings, Innovation & Revolutionizing Pharmacy Benefits with Chloe Bright 24.03.2026 9:14
In this episode of the Bending the Trend we are thrilled to welcome Chloe Bright, Founder & Lead Consultant of Acumen Consultants, Inc. Chloe shares her expertise on innovative pharmacy solutions, including niche PBMs, pharmacogenomics, and future industry needs. Discover how these strategies can lead to significant cost savings and improved healthcare outcomes for employers and members. Key T...
Episode 9: RBP, Transparent PBMS & Direct Primary Care with Stephanie Porrino 17.03.2026 10:59
In this episode of Bending the Trend , Norm Volsky sits down with Stephanie Porrino, CEO and Founder of Empower Healthcare Insights, to discuss practical strategies employers can use to control rising healthcare costs. Stephanie shares lessons from her 30 years in HR and benefits leadership, including how reference-based pricing, transparent PBMs, and direct primary care models can dramatically re...
Episode 8: Our Guests Share Their Favorite Digital Health Solutions 04.03.2026 53:32
Join us for a powerful, insight-packed compilation episode of Bending the Trend where we spotlight real-world digital health solutions that are driving impact for employers of all sizes. From Benefits leaders who work with with employers with 100 employees to 30,000+ employees, our guests share what’s actually working — and why the biggest mistake you can make is doing nothing at all. The overarch...
Episode 7: Addiction Innovation, Member Engagement & Smarter Buying Decisions with Lee Lewis 24.02.2026 4:08
In this Bending The Trend segment, Norm Volsky sits down with Lee Lewis for a rapid-fire conversation on digital health vendors that truly deliver value. Lee shares candid perspectives on solutions he believes consistently generate strong outcomes, member engagement, and measurable ROI. The discussion highlights standout vendors like Walrus for employee engagement and financial impact, Enthea for...
Episode 6: Healthcare Strategy, Onsite Care & Measurable ROI with Kristine Karnath 18.02.2026 17:10
In this episode of Bending the Trend, host Norm Volsky speaks with Kristine Karnath, VP of Total Rewards at Moog, about the company's innovative approaches to employee health and wellness. They discuss Moog's history, the implementation of digital health solutions, and the importance of onsite wellness programs. Kristine shares insights on pharmacy benefits management and specialized hea...
Episode 5: Digital Health Solutions & Cost Management with David Fosgate 10.02.2026 12:01
In this episode of Bending the Trend, host Norm Volsky interviews David Fosgate, the Senior VP of Employee Benefits at Lockton and a consultant in the healthcare space. Norm and David discuss innovative strategies to combat rising healthcare costs. They explore successful digital health solutions, cost management strategies, and the importance of supporting employees through healthcare challenges....
Episode 4: Mid Market Strategy, Care Navigation & Direct Primary Care with Patrick Moore 04.02.2026 15:37
In this episode of Bending the Trend, host Norm Volsky speaks with Pat Moore, co-founder of Pretekt, about innovative strategies in employee benefits, particularly for mid-market employers. They discuss the importance of care navigation, direct primary care, and the impact of these solutions on healthcare costs. Pat shares insights on how to effectively implement these strategies and the challenge...
Episode 3: Mid Market Dynamics, Payment Integrity & Innovative Vendors with Jake Frankel 28.01.2026 10:46
Summary In this episode of Bending The Trend, Norman Volsky interviews Jake Frankel, founder of ASF Strategies, discussing innovative strategies to combat rising healthcare costs. They explore effective vendor strategies for mid-market companies, the importance of payment integrity, and the role of reimbursement-focused strategies in controlling costs. Jake emphasizes the need for better marketing...
Episode 2: Conflict in Roles & Transparency in Healthcare with Shawn Gremminger 20.01.2026 11:27
In this episode of Bending the Trend, Norm and Shawn Gremminger discuss the challenges of rising healthcare costs and the role of various vendors in the healthcare ecosystem. They explore the importance of accountability, the mixed results of implementing new healthcare solutions, and the balance between cost savings and employee satisfaction. Sean highlights the challenges faced by benefits leade...
Episode 1: Real Cost Savings & Measuring Success with Scott Kirschner 13.01.2026 17:43
In this episode of Bending the Trend, Norm and Scott Kirschner discuss strategies to combat rising healthcare costs through innovative vendor partnerships and solutions. Scott shares his experiences at Greystar and previous roles, highlighting successful implementations of cancer care and mental health solutions. The conversation emphasizes the importance of engaging employees in their health and...
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