Based Business With Parker McCumber

Ideal customer avatar, niche marketing, business growth, offer creation, lead generation, and marketing strategy—Parker McCumber explains how to attract the right customers and build an offer that sells. Why are you attracting the wrong customers, struggling to explain what you do, or constantly having to justify your prices? In this solo episode of Based Business, Parker McCumber breaks down one...

Customer experience, customer retention, customer loyalty, customer service, and business growth—Scott Liggett shares how to identify why customers leave and fix the experience that drives them away. In this episode of Based Business, Parker McCumber sits down with Scott Liggett, founder of CX Remedy, to explore how businesses can improve customer experience (CX), strengthen customer relationships...

Family business, entrepreneurship, plumbing, leadership, company culture, systems, marketing, and customer service—Tracey and Jared Ostler share how they built Quick Quality Plumbing into a business that's lasted more than 15 years. In this episode of Based Business, Parker McCumber sits down with Tracey and Jared Ostler, owners of Quick Quality Plumbing, to talk about building a family busin...

Recurring revenue, AI, entrepreneurship, business models, subscriptions, retainers, sales funnels, and business growth—James Curran explains how entrepreneurs can build predictable revenue and use AI to turn their expertise into scalable products. In this episode of Based Business, Parker McCumber sits down with James Curran, a longtime software developer and former software organization leader, t...

Branding, logo design, brand identity, graphic design, brand consistency, vector logos/files, and business growth—Jaron Phillips explains how to build a professional brand that stays consistent everywhere your customers see it. In this episode of Based Business, Parker McCumber sits down with designer and solutions architect Jaron Phillips to break down the difference between simply having a logo...

SEO, AI search, Google rankings, content marketing, website optimization, organic traffic, and digital marketing—SEO veteran Damon Burton explains what actually works in search and why SEO isn't dead in the age of AI. In this episode of Based Business, Parker McCumber sits down with Damon Burton, founder of SEO National and a 19-year SEO veteran, to talk about the future of SEO, AI search, co...

Business scaling, entrepreneurship, hiring A-players, leadership, lead generation, high-ticket offers, and CEO strategy—Tanner Chidester shares what it actually takes to scale from $1M to $10M and beyond. In this episode of Based Business, Parker McCumber sits down with his first business coach, Tanner Chidester, to talk about entrepreneurship, scaling a business, hiring, leadership, offers, lead...

Podcast marketing, lead generation, entrepreneurship, niching down, client acquisition, and business growth—John Marsch explains how entrepreneurs can use podcasting to generate clients, strategic partnerships, and referrals. In this episode of Based Business, Parker McCumber sits down with John Marsch, host of the Two Comma Club podcast, to discuss podcast lead generation, entrepreneurship, nichi...

Tax strategy, wealth building, real estate investing, financial planning, entrepreneurship, and business taxes—CPA and CFP Dan Wallwitz explains how high-income business owners can keep more of what they earn and build long-term wealth. In this episode of Based Business, Parker McCumber sits down with Dan Wallwitz, a Brazil-born CPA, CFP, real estate agent, and entrepreneur to discuss proactive ta...

Leadership, company culture, communication, team performance, business growth, and scaling—former rocket scientist Aaron Shields explains why unclear communication quietly destroys teams and how leaders can fix it. In this episode of Based Business, Parker McCumber sits down with Aaron Shields, founder of Mountainside, to discuss leadership, organizational clarity, company culture, communication,...

Business growth, entrepreneurship, masterminds, networking, leadership, marketing, hiring, and scaling—Parker McCumber, Ryan Howard, and Jod share the biggest lessons entrepreneurs can apply immediately to grow faster and avoid costly mistakes. In this episode of Based Business, Parker McCumber sits down with Ryan Howard and Jod following the Mission Ready Mastermind to unpack the strategies, mind...

Identity, entrepreneurship, personal branding, business growth, focus, mindset, and leadership—Bart Miller shares how changing your identity can transform your business, relationships, and the life you build. In this episode of Based Business, Parker McCumber sits down with entrepreneur, speaker, and "Life Architect" Bart Miller to discuss personal transformation, entrepreneurship, inten...

Starting a business, entrepreneurship, overcoming anxiety, business mindset, personal branding, confidence, and marketing—Macie Thorton shares how she built a thriving automotive business from the ground up by taking action before she felt ready. In this episode of Based Business, Parker McCumber sits down with entrepreneur and Utah County Customs owner Macie Thorton to discuss entrepreneurship, o...

Storytelling, webinars, entrepreneurship, sales psychology, business growth, funnels, and time management—Sarah Allred explains how she built a million-dollar business while raising four children and why storytelling is the secret behind high-converting marketing. In this episode of Based Business, Parker McCumber sits down with entrepreneur and storytelling expert Sarah Allred to discuss webinars...

Financial literacy, investing, high-yield savings accounts, S&P 500 investing, entrepreneurship, and building wealth—Joey Nguyen explains the simple financial principles that can change your future, whether you're in the military, starting a business, or simply trying to get ahead. In this episode of Based Business , Parker McCumber sits down with financial educator, YouTuber, and Bullet...

Stem cell therapy, regenerative medicine, concierge medicine, entrepreneurship, longevity, and healthcare innovation—Dr. Kade Hadley explains why the future of medicine is shifting away from the traditional insurance model and toward personalized, regenerative care. In this episode of Based Business, Parker McCumber sits down with Dr. Kade Hadley to discuss stem cells, exosomes, concierge medicine...

Business growth, AI, entrepreneurship, mastermind, networking, marketing, and scaling—Parker McCumber and Ryan Howard reveal how entrepreneurs can grow faster by leveraging community, AI, and proven business systems. In this episode of Based Business, Parker McCumber welcomes back Ryan Howard to discuss why masterminds accelerate business growth, how AI is changing marketing, and why the right rel...

Lead generation, social media marketing, personal branding, entrepreneurship, local business growth, and authority building—Tanen Bodell and Parker McCumber break down what actually works to generate clients in today's market. In Part 2 of this conversation, Parker sits down with Utah real estate expert Tanen Bodell to discuss lead generation, authority building, social media strategy, AI, en...

Networking, client acquisition, organic marketing, entrepreneurship, personal branding, and business growth—Coty Barnum explains how he built a successful detailing business without spending money on advertising. In this episode of Based Business, Parker McCumber sits down with Coty Barnum, founder of Slick Detailing Company, to discuss how networking, free work, referrals, and relentless outreach...

Sales psychology, entrepreneurship, customer experience, luxury cars, relationship marketing, and business growth—Emmanuel Nnah explains why emotion drives buying decisions and how great businesses create customers for life. In this episode of Based Business, Parker McCumber interviews Emmanuel Nnah, founder of Car Guys Motors, about building a relationship-first dealership, selling high-end luxur...

Real estate investing, authentic content, personal branding, business relationships, client trust, and entrepreneurship—Tanen Bodell explains why genuine human connection is becoming the biggest competitive advantage in business. In this episode of Based Business, Parker McCumber sits down with real estate agent and investor Tannen Bodell to discuss why authentic relationships, local content, and...

If you’re stuck working IN your business instead of scaling it, this episode is for you. Adam King (“The Caulk King”) breaks down leadership, systems, hiring, SOPs, branding, entrepreneurship, business growth, and how he built a multi-million dollar company through relationships and relentless execution. In this episode of Based Business, Parker McCumber interviews Adam King, owner of Bonneville C...

Entrepreneur mindset, financial freedom, business growth, wealth building, scaling a business—Jess Phillips explains why grinding harder may actually be holding you back. In this episode of Based Business, Jess Phillips shares how relying purely on logic, hustle, and constant grinding can become a weakness for entrepreneurs—and why intuition, mentorship, and opportunity recognition matter more tha...

Marketing strategy, Facebook ads, business growth, content marketing, entrepreneur mindset—Lisanne Murphy explains why modern marketing is broken and what actually works now. In this episode of Based Business, Lisanne Murphy shares how she went from studying food science and public administration to building a successful marketing agency, growth lab, and podcast focused on helping entrepreneurs sc...

Entrepreneurship reality, starting a business, small business risk, opportunity cost, how to start a business—Andrew Barnes shares what it really takes. In this episode of Based Business, Andrew Barnes breaks down the truth about entrepreneurship—from risk and opportunity cost to building a real business while supporting a family. Andrew, founder of Winter Print, shares how he went from working in...