Baking Therapy

Guest: Sara Cann — co‑founder of Birdie's Batch. ( birdiesbatch.com ) Topics we cover in this episode: Sara's transition out of the restaurant industry and why the pandemic created the opportunity to start a cottage‑food business. The practical and emotional challenges of launching and scaling a home‑based food business. How a cancer diagnosis changed Sara's priorities, influenced her business dec...

This episode marks our exciting first interview as Ben & Nicole welcome Jasmin Parks-Papadopoulos from CHOW (Culinary Hospitality Outreach Wellness)! Jasmin shares the mission of CHOW and the inspiring story behind its founding. She discusses her personal CHOW success story and its impact on her life and career. The conversation highlights the importance of CHOW's movement to break old patterns an...

Episode 9: Therapy in the Oven: Keeping Yourself From Getting Burnt In this insightful episode of the Baking Therapy podcast, hosts Ben and Nicole take a unique approach as they engage in a candid conversation about work-life balance. Here are the highlights: This episode follows up on their previous discussion about burnout but feels more like an authentic therapy session. Nicole shares her perso...

In this episode of Baking Therapy , hosts Benjamin and Nicole unravel the essentials of marketing for bakers. They define what marketing is and explore the various types that can elevate your baking business. The hosts share their personal favorite marketing strategies that have proven effective in attracting and retaining clients. They also go through a curated list of actionable marketing techni...

In this insightful episode of Baking Therapy , hosts Benjamin and Nicole explore the internal obstacles that bakers and pastry professionals often face. From shying away from the business aspects of baking to avoiding certain techniques out of fear, we discuss how self-doubt can hold us back from reaching our full potential. The hosts share real-life examples from their own journeys of overcoming...

Welcome back to Baking Therapy ! In this episode, we shift our focus from educating ourselves to educating our clients. Hosts Benjamin and Nicole discuss the importance of clearly communicating your processes, timelines, boundaries, and what sets your work apart. Understanding that not every customer is the right fit is crucial—and that's perfectly okay! They explore how educating potential client...

In this exciting episode of Baking Therapy , hosts Benjamin and Nicole explore the transformative power of collaboration and networking within the baking and pastry community. They break down the pros and cons of collaborating with fellow bakers and pastry professionals, sharing real-life examples of partnerships they've formed in the past—and how these experiences have influenced their journeys....

Have you ever dreamed of being featured on TV or in the media, showcasing your sweet creations to the world? In this episode of Baking Therapy , Nicole and Ben share their personal experiences with the spotlight. Nicole recounts her journey competing on Food Network, revealing what it's really like behind the scenes. Ben shares details about his upcoming show on Eat This TV, exploring what it's re...

Do you find yourself scrolling social media and feeling like everyone else's work is better, more successful, or just… more? You're not alone. In this episode of Baking Therapy , Nicole and Benjamin explore the dangers of "comparison-itis" among bakers and pastry professionals. They discuss how constantly comparing your work to others can hurt your confidence and self-esteem—especially with social...

Feeling overwhelmed or exhausted in your baking journey? You're not alone. In this episode of Baking Therapy , hosts Benjamin and Nicole open up about the reality of burnout in the baking and pastry industry. Ben shares his personal experience with burnout and how it impacted his passion. Nicole discusses her own moments of feeling overwhelmed. Together, they identify common warning signs and offe...

In the debut episode of Baking Therapy , hosts Benjamin and Nicole dive into a question many aspiring bakers and pastry chefs ask themselves: Is going to pastry or culinary school necessary for success in the baking industry? Ben shares his experience attending pastry school and how it shaped his skills and career. Nicole, on the other hand, chose a self-taught path and has built a thriving baking...