Badass Empires

My word for 2025 was "buffer." My reality? SURVIVAL. I spent six months averaging 20 hours a week. I was sick for four months straight. I moved house. Started a massive renovation. Went to France. Had 15 private clients on the go at any one time. And this business still did $750,000. But here's the thing: I spent the entire year working on everyone else's business but my own. My clients were thriv...

I'm not special. I haven't done anything interesting. This is what Stephanie told me when I asked about her business ideas. And I'm calling bullshit. Because here's the truth: Every single person on this planet has monetisable expertise. Every. Single. Person. The problem isn't that you don't have skills. The problem is that you either can't see them (because they feel too easy or obvious to you),...

I spent $15,000 USD on a 12-week coaching experience with one goal: to become more authentic in my content. No materials. No curriculum. No frameworks. Just one conversation per week. And here's what I learned: We're all chasing this concept of "authenticity," and none of us actually know what it looks like. In this episode, Jenny and I are getting real about what authenticity actually means, why...

Everyone says you need to "scale" your business. But what does that actually mean? And more importantly, should you? Jenny and I are getting real with you today about the three main business models for coaches and service providers: private 1:1 coaching, group coaching programmes, and self-study courses. But this isn't your typical "here's how to do each one" conversation. This is the real talk ab...

"What content should I be posting to sell?" It's the question we get asked more than any other. And with every platform changing constantly, the algorithm shifting, and AI making "educational content" obsolete, it's no wonder everyone's confused. But here's the truth: While tactics change, the fundamentals of what makes content convert haven't changed at all. In this episode, Jenny and I are break...

What does it really take to build a personal brand business from scratch? In this episode, I'm sitting down with Faith Chang from Leadership Moxie—a former Badass Empires client who went from juggling three jobs (belly dance instructor, leadership trainer, and expat career coach) to building a focused, profitable coaching business that generated over $80K in just seven months. But this isn't one o...

How much of your soul do you need to sell to build a personal brand? Plot twist: way less than you think. In this game-changing episode, Jenny and I break down exactly how I built three wildly successful personal brand businesses while keeping my actual personal life locked down tighter than Fort Knox. Spoiler alert: my community feels like they know me intimately, but the...

Let's talk about the elephant in the room: your prices are probably too low. In this brutally honest episode, Rosie's pulling back the curtain on her complete pricing evolution - from charging $150 for hours of work (and feeling grateful for it) to commanding $25K+ for her programs and having clients thank her for the privilege. If you've ever had that sinking feeling that you're undercharging, fe...

From vanilla to viral - how to make your audience actually care. Feeling like the algorithm has a personal vendetta against you? Same, badass. Same. This week, we are serving up some much-needed reality checks about social media success. Spoiler alert: it's not about the algorithm, and it's definitely not about having a million followers. With our combined experience of building multiple six-figur...

Welcome back to the Badass Empires podcast! We're officially back with a brand new format and co-host Jenny joining the conversation. In this relaunch episode, Rosie opens up about why the podcast went on hiatus, the reality of building a business while life happens, and why this year has been the hardest yet most rewarding in her entrepreneurial journey. From trying to run two businesses while ni...

You’ve built something incredible. You’ve poured your soul into your content, your programs, your frameworks, your brand. But what happens when someone copies your work… or your entire business identity? In this episode, I sit down with Nadine Bedwan — trademark and copyright attorney and Badass Careers alumni — to give you a practical, empowering breakdown of how to legally protect what you’ve bu...

Imagine spending years pouring your heart and soul into a passion project that became a household name, only to have it ripped away from you right before you’re due to go on maternity leave with your first baby. That’s what happened to Frances Cook–journalist, truth-teller, and newly minted full-time entrepreneur known for her fearless reporting, media savvy, and authentic voice.  In this epi...

Ever feel like a total fraud? Same . This week’s episode is for anyone who’s felt the pull to shrink back, stay quiet, or second guess whether you’re really qualified to be doing this work. Let’s get something straight: Feeling like a fraud doesn’t mean you are one. In fact… it probably means the opposite . In this episode, I’m diving into: The truth about imposter syndrome (and why it hits most w...

Feeling like it's not working? This one's for you. This week’s episode is a love letter - not the mushy kind, but the kind that reaches through your earbuds, gives you a hug, and reminds you that what you’re doing matters . If you’re in the thick of it right now - questioning whether you have what it takes, wondering why it’s not working yet, even though you’re doing all the “right” things… please...

Let’s talk about copy cats (not the cute kind 🐱). Today, I’m unpacking a topic that’s both frustrating, and fascinating - why copying someone else’s content, courses, or strategy will never bring you the results you want.  Trust me - I’ve seen it all. From a copied content piece here and there, to the person who took my entire (free!) mini course, translated it to Spanish, and started sellin...

Want to escape the corporate grind? Craving flexibility and freedom? This episode is for you.  I am going to talk you through one of the fastest growing, most LUCRATIVE industries to build a career in right now, and you need zero qualifications to get started.  We are of course talking about…The Creator Economy ✨ It’s permissionless, it’s global, it’s limitless and it’s fuelled by the d...

Think charging premium prices as a new coach is impossible? I’m here to tell you that it can be done! The secret to commanding higher rates isn't about your years of experience or what certificates you have plastered on your walls or hidden in the back of some cupboard - it's about mastering the art of value perception and speaking directly to your dream clients' deepest needs. In this episode, we...

Want to know why some content creators seem to effortlessly attract thousands of views while others struggle to get noticed? Here's the thing: being amazing at what you do isn't enough if nobody can find you. In this episode, I'm breaking down the psychology behind what makes content truly irresistible (and no, it's not about fancy editing or following trends!). From understanding the three C's of...

Want to peek behind the curtain of what it really takes to become a self-made millionaire? Not the highlight reel version - the actual, messy, real-life journey? In this totally transparent episode, I'm sharing exactly how I went from a $50k student loan to a million-dollar net worth in just 5 years (and yes, I'm sharing ALL the numbers!). From leveraging my coaching business to make strategic pro...

From a broke university student who knew nothing about money to becoming a successful mindset and business coach who’s helping thousands of people build businesses and lives that they love - you’re going to LOVE today’s podcast guest. In this episode, I’m talking to the incredible Te Kahukura Boynton, who is an absolute powerhouse and founder of Māori Millionaire, here in Aotearoa (New Zealand). T...

Hold onto your hats - what kind of crazy person shuts down a multi-million dollar business that's basically running itself? Yep, that's exactly what I'm doing, and there's a method to this madness. In this episode, I'm sharing why I'm closing down my multi-million dollar coaching company, Badass Careers. You'll discover how a business that transformed over 3,000 careers and could easily keep makin...

Let's turn that brilliant brain of yours into a thriving online business in just 6 months - even while juggling that corporate 9-5 life. No fancy MBA required, just a proven roadmap and your determination to make it happen! In this episode, we break down the exact step-by-step process to transform your expertise into a business you love, without waiting decades to live the life you dream about. Fr...

Ever noticed how we're all sold this one-size-fits-all path to success? You know the one - study hard, climb the corporate ladder, and maybe, just maybe, you'll get to enjoy life when you're 65. But what if there was another way? In this episode, you'll discover why traditional career paths might be limiting your potential, how to pick the right business model for true financial freedom, and the e...

Right, let's talk about the massive shifts happening in the content world in 2025. While everyone's banging on about AI revolutionising content creation, they're missing the real transformation unfolding right in front of us - one that's bringing authentic human connection back into the spotlight in ways we never imagined. In this episode, I'm breaking down three game-changing shifts that are tran...

Let me take you behind the scenes of an incredible lazy launch that brought in $124K! A new mum heading to France decided to launch her group program in the simplest way possible - just a sales page, video walkthrough, and few strategic emails. In this episode, you'll discover how to build a pre-launch strategy that creates buzz without burning out, craft clear messaging that converts without endl...