Bad for the Algorithm

When every offer that lands in your inbox is a new emotional event, you're either saying yes too fast because money is on the table, or firing off a counter and spending three days wondering if you made the right call. Both of those are feelings with a price tag attached. And neither one is a strategy. That ends today. In this episode, Emily shares the exact 5-factor offer audit she's used across...

Every time a brand emails you “we’d like usage rights” and you go quiet, quote a number you pulled from thin air, or sign the contract hoping for the best - you are potentially handing them an entire campaign for free. I know a creator who found out her face had been running in paid subway advertising across New York for four months. She had no idea. The brand had paid thousands - potentially tens...

That moment when a brand deal lands in your inbox and before you’ve even read the brief, you feel that rush of being seen, being chosen? That’s exactly what brands are banking on. Emily was making more money than influencers with 100K followers - at 15K. The reason had nothing to do with confidence, content skills or follower count. It was how she read every single brand deal that landed in her in...

If something has felt off lately - the deals quieter, the reach dropping, the inbox not what it was - this episode is why. And more importantly, it's the fix. In episode one of Bad for the Algorithm, Emily lays out the five shifts that quietly rewired the creator economy in 2026, what they look like in real brand deals happening right now, and exactly what you need to do differently to get paid li...