Backstage with Zuddl

Episode highlights: How are events pivoting to an attendee-centric approach? Time: The new currency in event planning and execution The hidden ROI of events: Beyond numbers and into relationships

Influencer Marketing’s place in a B2B marketing context Building an influencer marketing program for B2B companies Measuring ROI from an influencer marketing program

Episode highlights: How event technology has transformed event marketing Tactical tips for event marketers starting off Live vs on-Demand

Episode Highlights How to think about building the best event your budget can buy Levers that will help you stretch each dollar further What to spend on, and what not to spend on!

Episode Highlights: Coming up with event content that resonates with your audience How to perfect your conference by looking at event analytics Actionable tips to engage a specialize attendee set

Key Takeaways: The evolution of webinars Defining success metrics for B2B webinars Common webinar promotion mistakes Delivering a branded experience from the first touchpoint

In this episode, we sit down with Asher Mathew, CEO & co-founder of Partnership Leaders, to discuss the important role that events play in building and strengthening communities. We explore the various ways in which events can bring people together, create meaningful connections, and foster a sense of belonging among community members.

Tune in to discover actionable tips to design feedback loops for your B2B events and webinars in this super-insightful chat between Alex Temple (Senior Corporate Relations Manager, Explori) and Ketan Pandit (Head of Marketing, Zuddl) Key takeaways: Essential points your after-event survey should cover Event metrics you should track Does event feedback have a shelf life?

As events have evolved from simple gatherings to complex, agenda-driven programs, B2B marketers are looking for ways to optimize event spends and increase ROI. But with so many options available, it can be difficult to know which format is right for your event. In this episode, we're excited to have Kelsey Taylor, Senior Event Marketer at Vanta, and Ketan Pandit, Head of Marketing at Zuddl, joinin...

In this episode, Bharath Varma, CEO & Co-founder, Zuddl, and Ketan Pandit, Head of Marketing, Zuddl discuss findings from our industry report on event trends in 2022 and 2023. This is a must-listen for B2B event marketers!

In this episode, we hear Bharath Varma (CEO and Co-founder, Zuddl), in conversation with Oddmund Braaten (CEO, Interprefy) and Richard Schiller, (Senior Product Manager, Interprefy). They cover everything from the importance of multilingual events to engagement and current tech stacks that efficiently run a smooth event!

What’s the best way to gauge the success of your hybrid event? How do you know if your attendees were engaged across sessions? The answer lies in the data. Listen to this podcast to find out exactly what you need to analyze in order to measure engagement in your upcoming hybrid event.

Dave Dabbah is a seasoned marketer who believes in the power of carefully crafted storytelling: delivering the right message to customers at the right time, and connecting those messages to a company's business mission is crucial in developing highly successful brands. In this conversation, he talks about his passion for marketing and shares thought-provoking insights into the field.

In a world where most of us are working out of our homes, it may seem difficult to imagine an environment where we can get together with industry peers, share learnings and seek or give advice. Jared Robin, co-founder of RevGenius, tells us how communities are being leveraged to meet these business needs and much more.

With the pivot to remote working here to stay, there’s one question on every company leader’s mind: how do I effectively engage with my employees? Zuddl's Strategic Advisor and General Manager (EMEA), Madhav Vamsi, shares his seasoned perspective in this episode.

Creating a marketing function can seem like a daunting task, but the key to success lies in your approach. If you’re currently looking to build or scale your marketing function, this episode is a must-listen. Two industry experts, Emily Kramer (Co-founder, MKT1) and Ketan Pandit (Head of Marketing, Zuddl) discuss how creating an efficient marketing function only needs the right combination of a fu...

For a performance art such as live theatre, a pandemic is the worst thing that can happen. But instead of closing the curtains on his theatre space, Vivek kept it alive by continuing to create through uncertainty. Listen to this podcast to find out how!

Wellbeing has become an important aspect of our lives. But how did it get here? And how have remote work and post-pandemic developments shaped the way we define wellness today? Arvind Krishnan, CEO & founder of The Fuller Life gives us the answers.

Earlier this year, Zuddl hosted a fireside chat on ‘Virtual and Hybrid Events - Success Mantra for 2022?’. The conversation between BJ Singh - President, ETP and Vedha Sayyaparaju, CTO & Co-founder, Zuddl gave us some eye-opening insights into how the event world is evolving. In this episode, we’ve handpicked the highlights from this conversation so you can listen, learn and apply these pointe...

Ashwin S Prasad, who leads talent acquisition for Operations (non-technical) at Navi, shares his journey of finding talent through the pandemic and offers a window into virtual hiring.