B2B Better

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert.  We talk about: * What a starter ABM campaign looks like and setting yourself up for success * Navigating th...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down with Dominique Farrar, Head of Community and Communications at Spendesk.  We talk about: * Building CFO Connect, a community for modern finance leaders, from scratch...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency. We talk about: * Hubspot and why it - or a platform like it - is a MUST for young marke...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down with Claire Kennedy, Social Media and Advocacy Manager at Forrester Research. In this episode, we talk about: * What ingredients are needed to build a successful empl...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down with Ivonne Aldaz, Marketing Specialist  from Tint and author of the 'Future of Marketing' newsletter. In this episode, we talk about: * The strategy behind launching...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down with Chi Thukral, Head of Content and Social Marketing for Yanko Design. We talk about:  * What kind of insights brands can pick up from social listening and how this...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer. We talk about:  * Should B2B start-ups pay for PR in the early days? * What the first 100 days of build...

Hi! 👋 In The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down with Bethan Vincent, a Marketing Consultant that helps technology companies differentiate and grow.  We talk about:  * How small marketing teams can build a strategy t...

Hi! 👋 In The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.”We talk about:  * Why a Founder/CEO should invest in conten...

In this episode, I sit down with Alexa Heinrich, Social Media Strategist and digital accessibility expert. We talk about why creating a more inclusive digital experience should be a top priority for all B2B brands, how a company can build accessibility into their marketing mentality from the ground up, and what you can start doing today to improve your social media accounts. Alexa also shares her...

In this episode, I sit down with Masooma Memon, freelance writer for SaaS companies. We talk whether a blog is right for every B2B company, what makes a blog post go from good to great and her tips for marketers who don't have someone dedicated to maintaining quality and consistency on their blog. Masooma also talks about an exercise she runs to generate new ideas that reminds me of my time a...

In this episode, I talk about why I'm cautiously hopeful of LinkedIn announcing its beta testing audio chatrooms. Yep.    I also share some reasons why marketers should be using audio in their content mix and some specific examples on how. This is real advice for the everyday B2B marketer who wants to be better. Also check out my new weekly newsletter, The B2B Bite , where I break down market...

In this episode, I sit down with Sanya-Jeet Thandi, Founder of Anthro, a community newsletter and online resource to help fill the branding knowledge gap for start-ups. We talk about the basics of B2B brand building and why a little investment by start-up founders upfront will save them A LOT of heartache over the long-term. Sanya also shares her blueprint of building a strategy in the early days...

In this episode, I talk about the future of events and the B2B trade show circuit based on some research from my friends over at FINITE. I also share an example of a great webinar I attended last year and talk about what made it *chef's kiss*.  This is real advice for the everyday B2B marketer who wants to be better. Also check out my new weekly newsletter, The B2B Bite , where I break down m...

In this episode, I sit down with Josh Krakauer, CEO of Sculpt, a B2B social media marketing agency. We talk about whether companies should look to Clubhouse as a channel to have a direct, authentic conversation with their audience, what makes a successful room (it's mainly the moderator) and how to measure that sweet ROI. This is real advice for the everyday B2B marketer who wants to be bette...

In this episode, I talk about why most B2B ads suck. Or at least they do according to a new report from the LinkedIn B2B Institute and System1. I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand.  This is real advice for the everyday B2...

In this episode, I sit down with Charlie Whyman, Curious Thinking Advocate, B2B Coach and LinkedIn Trainer. We talk about how businesses can use LinkedIn to reach their goals, whether that's generating leads, securing investment or recruitment top talent, and how to leverage the networks of your employees to amplify your reach. We also touch on her OTTER framework, a brilliant way of starting to c...

In this episode, I sit down with seven of the sharpest marketing minds I know to hear their predictions on what 2021 will bring for how B2B organisations engage their customers and build their brand. We cover everything from employee advocacy on social media, placing a greater emphasis on empathy across decision-making and why exclusive, short-lived content works for corporate audiences just as mu...

In this episode, I sit down with Christina Pashialis, Founder of ContentUK, a community for UK content marketers. We talk about how B2B companies can leverage community to engage their audience and better position themselves for commercial success. We cover how to start and nurture a community AND what makes a good one. This is real advice for the everyday B2B marketer who wants to be better. You...

In this episode, I sit down with Brianne Fleming, all-round pop culture aficionado and marketing guru. We talk about how B2B companies can inject some fun into their messaging by leveraging pop culture while not dropping the ball on hitting their MQL quota. This is real advice for the everyday B2B marketer who wants to be better. You can follow Brianne on Twitter here: @brianne2k Or check out her...

In this episode, I sit down with Sean Blanda, Director of Content at Crossbeam. We talk about how he and his team built their B2B email distribution list to 10,000 subscribers almost from a standing start with the help of just four pieces of hero content.  He walked me through step-by-step how they created the assets from scratch, distributed them across their key channels, equipped Crossbeam's co...

In this episode, I sit down with Jonathan Ronzio, CMO and Founding Partner at Trainual. We talk about the creative ad campaign he and his team pulled together with three cast members from The Office (US) to promote their staff training software platform. We also discuss  the importance of thinking outside the box creatively in B2B to stand out from the noise and how to find a link between your bus...

In this episode, I sit down with Fi Shailes, a B2B social and content strategist and author of the popular marketing blog Digital Drum. We discuss how to convince sceptical leadership teams that content marketing can be a driver of business growth given the proper time and resources, what it takes to build out and effective and achievable content plan and where you can find rich sources of inspira...

In this episode, I sit down with Nicole Tabak, Marketing Communications and Social Media Specialist, to talk how Instagram can be used to highlight the reasons why a B2B business is worth paying attention to - by customers, potential recruits and even your own employees. We dig into the four different types of Instagram content and some ideas on how you can use them, how to promote culture when th...

In this episode, I make the case for why a podcast could just be the answer for a B2B business looking for a creative solution to make their marketing strategy more effective and - believe it or not - ease the load on small teams who already have twenty other things on their plate to do by Wednesday. Then I walk the step-by-step process of how I’d structure a new podcast to beef out my content cal...