Attributed - A podcast by Dreamdata

2026 is just around the corner, so we’re gathering a group of seasoned B2B marketers to talk through their planning and budgeting tips. We’ll explore the smart investment decisions you should be making and how to allocate your budget for the best growth outcomes. What else will you learn? - Key trends driving B2B marketing in 2026 - How to prioritize your budget across channels and teams - Strateg...

Join us for a conversation with John Jantsch , founder of Duct Tape Marketing He’ll challenge the traditional funnel model and talk through a customer journey built for the age of AI and subscription loyalty. John will guide us through a complete re-evaluation of the stages of a customer journey, focusing on how marketing, sales, and service has to blend to foster long-lasting client relationships...

Join us for a session with Cecilie Willer - executive coach, founder of TODAY.io , and author of Build Without Burnout. You'll get practical tools to manage the intense pressure of working at a fast-growing company and turn well-being into your greatest strategic advantage. This session is essential for founders, CEOs, and their teams. Cecilie will discuss key findings from her "Founder Wellbeing...

In a market where cost-cutting is the norm, marketers are being asked to do more with less. But what if you could achieve an 89% increase in your marketing ROI without a single additional dollar of ad spend? Join us for a session with Dev Basu , CEO of Powered by Search , where he’ll explain the 3x10 Framework - a proven system for producing outsized returns by making small, strategic gains. What...

Let's be real: B2B content can feel like a hamster wheel. You create, you publish, you hope for the best... and crickets. But what if you could learn what it takes to turn content into customers? We're hosting a session with Devin Reed, the content mastermind behind the growth at billion-dollar companies like Gong and Clari. He’s ready to share the blueprint he used to build their content engines....

The modern marketing team has moved far beyond simple campaign execution. In this essential episode, we sit down with Audrey Harze, CMO at Marketing Ops Community, to explore the evolving, critical role of Marketing Operations (Ops) and its profound impact on driving sustainable business results. With over 15 years dedicated to building high-impact MarTech ecosystems, Audrey introduces her powerfu...

Are you tired of the "brand versus performance" debate? We are too. Some marketers claim brand is all that matters, while others argue that performance marketing is the only thing that drives results. But what if the most successful B2B companies have mastered both? Join us for a conversation with Brandon Rhoten, CMO at GroundTruth, as we talk about the need for an effective full-funnel marketing...

Are you tired of generic signals and missed opportunities? We’re hosting a customer panel where we’ll show you exactly how to identify and act on the behaviours that truly drive pipeline and revenue. Join our host, Steffen Hedebrandt (CMO & Co-founder @ Dreamdata) and three B2B marketing leaders & top Dreamdata customers. They’ll be sharing their first-hand experience on how to incorporate...

Feeling like the old B2B marketing rules no longer apply? You're not alone. The buyer's journey is evolving fast, and social media is at the heart of it. Tune in for a chat with Irina Novoselsky , CEO of Hootsuite , a leading voice in SaaS and digital strategy, alongside Laura Erdem , Sales Leader at Dreamdata. Irina will dive into how Gen Z's expectations are reshaping B2B and share practical str...

Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore? If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking. We'll be getting real about the trust crisis in B2B marketing and how AI is s...

Forget the best practices. Here are 11 real-world truths about scaling adtech today. Join us for a session with Philip Mahler 🔥 Mahler, CMO at Eskimi , as he condenses three years of hard work in adtech into one practical session. Philip will share triumphs and tribulations, and challenge the conventional wisdom of today; from the surprising power of WhatsApp in closing deals, to the deeply impor...

Join us for a conversation with Monica Dinu , VP Growth & Marketing at Alasco . In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels. You'll gain firsthand knowledge of: - How Alasco met...

Join us for another episode of Attributed. We’ll be talking about the ever-evolving role that B2B creators play in driving revenue. LinkedIn was not built for creators in the first place, but now a lot of people have a voice on this platform that people enjoy listening to! During this conversation, we will meet with David Walsh , co-founder of Limelight and a prominent LinkedIn Insights & Anal...

Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing. If you're tired of the confusion, this one's for you. Join Liam Moroney, CEO of Storybook , and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more than just get your name out there. This is your...

How do you get positioning right for the stage your startup is at? Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and messaging that fails to land. In this conversation,...

Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market. Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy. You’ll learn: - Why traditional lead-gen is broken and what’s replacing it...

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy. As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results. Discover how to: - Set impactful, results-focused...

While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively. Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as our guest expert. Ross will share his wealth of know...

Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share str...

Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing. Professor Byron will sh...

A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want to write down! Some of the topics we’ll cover: - Al...

Ever felt like your attribution models were lying to you?  In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution.  Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success.  You'll discover: Why tr...

Tune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata. Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn.  Discover how they transformed 300,000 impressions into a repeatable, operationalized social selli...

On this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew.  Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk about where to focus your marketing efforts in the...

Tired of the same old B2B outreach tactics? Want to break through the noise and accelerate your deals in a way that feels human and impactful? Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso. With her expertise in driving growth and building customer-centric strategies, Kacie will join Laura to reveal how B2B marketing and sa...