AMplify

Birthday parties are one of the most overlooked growth opportunities for sports clubs. In this episode of AMplify, we break down how gymnastics clubs, dance studios, swim schools, karate schools, and youth sports centers can turn birthday parties into a powerful engine for revenue, marketing, and long-term growth. If you run a youth sports business, this episode may completely change the way you t...

Mailchimp is often one of the first tools organizations think about when they need to send emails. And honestly, that makes sense. Newsletters, campaigns, email marketing… that’s exactly what Mailchimp is known for. But for sports & leisure organizations, the reality looks very different. You’re not just sending marketing emails. You’re managing registrations, reminders, cancellations, waitlis...

When you start a sports or recreation program, using Google Forms for registrations feels like the easiest option. It’s simple, free, and quick to set up. But as your organization grows, things become more complex. Managing registrations, payments, attendance, communication, and staff can quickly turn into a lot of manual work. In this episode, we explain why Google Forms can become limiting for s...

Choosing the right registration software is crucial for any sports & leisure organization. In this Part 3, Olivier and Will present 5 essential advanced features that every registration platform should have to work flawlessly and make daily operations easier. From seamless waivers and integrated ticketing to on-site POS, gift certificates, and automated space rentals, discover the tools that s...

Choosing the right registration software is critical for any sports organization. In this Part 2, Olivier and Will dive deeper into the must-have features every registration platform should include, whether you’re switching to a new system or choosing your first registration software. From automated waitlists and staff management to makeup classes, surveys, and skill tracking, discover the practic...

Choosing the right registration software is one of the most important decisions for any sport & leisure organization. Pick the wrong one, and you’ll waste time, frustrate parents, and lose revenue. Pick the right one, and operations run smoothly, staff stay happy, and your programs grow. In this episode, Olivier shares the 6 must-have features every registration platform should include, plus p...

Struggling to keep parents informed? In this episode, Olivier shares his proven method to communicate with parents effectively, reduce complaints, and keep your sports programs running smoothly. Discover how to personalize messages, automate reminders, and segment your audience, so the right information reaches the right people at the right time, every time. — ✍️Got questions or a story to share?...

Having trouble filling your day camp spots quickly? Don’t stress. There’s more you can do! In this episode of Amplify, Olivier and Will share 5 more low-cost, high-return marketing ideas to help your day camp attract families, boost registrations, and make your clients your biggest promoters. From gift cards to SEO, video content, testimonials, Google ads, and frictionless mobile registration, the...

Having trouble getting families to register for your day camp early? Filling spots at the last minute doesn’t have to be stressful. In this episode of Amplify, Olivier and Will share 5 proven marketing strategies to attract more leads, encourage early registrations, and turn your clients into enthusiastic ambassadors.  — ✍️Got questions or a story to share? Reach out: olivier@activitymessenger.com...

Struggling to hire Gen Z staff for your sports or recreation programs? The old email + resume approach is losing you the best candidates. In this episode of Amplify, Oli and Will break down a mobile-first, SMS-driven hiring process that helps you attract, interview, and onboard Gen Z staff faster, without wasting hours on admin. Learn how to use short application forms, Zoom auditions, and automat...

Still spending hours on repetitive tasks in your activity-based business? Automation might be the missing piece. 👉 In this episode of Amplify, Olivier and Will break down 8 powerful automations that help activity-based businesses save time, increase revenue, and improve the client experience, without losing control. — ✍️Want to share your story or questions? Write to us: olivier@activitymessenger...

Losing participants because your online registration is complicated or not mobile-friendly? 👉 In this episode of the Amplify Podcast, Olivier and Will share their top tips to simplify your online registration, make it truly mobile-first, and attract more participants to your activities. — ✍️Want to share your story or questions? Write to us: olivier@activitymessenger.com 📍Follow Olivier on Linke...

In this very first episode of Amplify, discover the inspiring journey of Olivier Rousseau, co-founder of Activity Messenger. From his beginnings in the sports and leisure industry to the challenges he faced as the owner of a sports organization for over 13 years, Olivier shares the experiences that led him to join the adventure alongside Martin. He also sits down with Will to give you a behind-the...