AI, Ads & Beyond With Lisa Raehsler

AI optimization tools in Google Ads underperform in niche B2B lead gen accounts, and most platforms aren't telling you why. In this episode of AI Ads and Beyond, Lisa Raehsler talks with Sophie Logan about the data gap, attribution blind spots, and what senior PPC managers are doing to stay in control. Topics covered: the ad strength score problem, why the 30-conversion benchmark doesn't apply to...

Meta is rolling out AI features constantly and most advertisers have no idea what's been auto-enabled in their accounts. In this episode, paid media strategist Lisa Raehsler of Big Click Co . and Akvile DeFazio discuss which Advantage+ Plus features actually deliver results, which ones to turn off before every launch, and the account-level setting most advertisers don't know exists. Akvile DeFazio...

John Williams, Senior Paid Media Leader, rates the skills level in PPC at a 2 out of 10. The industry stopped teaching strategy before it handed people accounts to manage. In this episode, paid media strategist Lisa Raehsler of Big Click Co. and John dig into the skills gap that automation brought to the surface, why the apprenticeship model disappeared, and what it means to be a coach instead of...

Explore how AI is transforming paid advertising strategies for small businesses with Lisa Raehsler  of Big Click Co. , from automation misconceptions to practical starting points. Jeremy Yang, CEO of Digital Goliath, shares his expertise on leveraging AI responsibly while maintaining a human touch in PPC campaigns. Main Topics: How AI levels the playing field for small and big businesses in PPC Th...

AI Ads and Beyond with Lisa Raehsler Explore how artificial intelligence is transforming PPC and paid ad strategy. Hosted by Lisa Raehsler, an award-winning digital marketing strategist and international speaker, this limited series uncovers how AI is changing the way advertisers plan, analyze, and optimize campaigns across Google Ads and the broader paid media landscape. Building on two decades o...