Adspeak

Mental health campaigns can do more than raise awareness. Done well, they can change behavior, challenge stigma, and help people take meaningful action. In this episode of Adspeak by ADWEEK , host Audrey Kemp speaks with three communication leaders: Heidi Arthur, Chief Campaign and Program Officer at the Ad Council; Sherrie Mazur, Managing Director of Communications at the Arthur M. Blank Family F...

Marketing is no longer just about winning clicks. As AI Overviews, rising ad costs, and changing search behavior reshape customer acquisition, brands need to rethink how they build visibility and engage audiences. In this episode of Adspeak by ADWEEK , Kyle Denhoff, Senior Director of Marketing at HubSpot, explores how HubSpot is adapting to an AI-first marketing landscape through its four-phase “...

Creator marketing is no longer just about generating awareness or social engagement. It is becoming a measurable growth engine that can influence consumers throughout the entire marketing funnel. In this episode of Adspeak by ADWEEK , host Zoë Ruderman sits down with four business leaders from Microsoft , Pearpop , and AntiSocial : Marie-Laure De Veyt, Beth Everhart, Christopher Franco, and Cole M...

What does it take to evolve a 100-year-old brand while navigating hypergrowth, global expansion, and changing consumer expectations?  In this episode of Adspeak by ADWEEK , Kate Ridley, Chief Brand Officer at Stanley 1913, and Graham Nearn, Chief Product and Sustainability Officer, explore how a strong executive partnership can become a strategic advantage. Drawing on their experience leading...

Atlanta is rapidly emerging as one of America’s most influential entertainment and creative hubs. The city is creating new opportunities for brands willing to rethink how they approach storytelling and partnerships.  On Adspeak by ADWEEK , host Bashel Lewis moderates a BrandWeek panel with three Media and Creative Leaders: Blondel Aidoo, Co-Founder at Rabbit Hole Technologies; Eddy Moretti, E...

What if your media strategy could break through the noise by meeting consumers in culture, not just pushing messages at them? In this episode of Adspeak by ADWEEK , host Alison Weissbrot brings together two global marketing leaders, Michael Law, CEO of Carat North America, and Shivram Vaideeswaran, SVP Marketing at Papa John's, to explore how brands can break through an increasingly fragmented med...

AI isn’t here to replace marketers; it’s here to help them focus on the work that matters most.  In this episode of Adspeak by ADWEEK , Ryan Joe, Editor-in-Chief at ADWEEK, sits down with Rafa Flores, Chief Product Officer at Treasure. AI, to explore how AI can transform marketing from predictive to truly proactive. They discuss how marketers can use AI to automate repetitive tasks, break dow...

What does it take to turn innovation into meaningful brand growth? In this live BrandWeek session of Adspeak with ADWEEK , host Mark Stenberg brings together global business leaders Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard; Nick Hammitt, CMO at Newell Brands; and Edwin Wong, Head of Global Measurement Science at Uber Advertising, to explore how AI, personalization...

In this episode of Adspeak by ADWEEK , host Rob Klara sits down with three communication leaders to explore how iconic brands can turn major anniversaries into opportunities for cultural relevance and future growth. Sona Iliffe-Moon, Chief Communications Officer at Yahoo; Gina Pesko Laughlin, VP and Global Head of Communications at Delta Air Lines; and Melissa Menta, SVP, Global Brand and Communic...

What does it take for brands and teams to turn uncertainty into a competitive advantage? In this episode of Adspeak by ADWEEK , host Alison Weissbrot, Executive Editor at ADWEEK, sits down with Jonathan Fields, Founder, Co-Executive Producer, and host of the Good Life Project , for a live BrandWeek conversation about navigating disruption with clarity, resilience, and purpose. Jonathan shares five...

What happens when brands stop treating audiences as consumers and start treating them as communities? In this episode of Adspeak by ADWEEK , host Jenny Rooney brings together Jason Bunge, CMO at Hasbro, Rachel Delphin, CMO at Twitch, and Dan Moriarty, CMO at Chicago Fire FC, for a live BrandWeek panel on the future of play and fan engagement. The conversation explores how brands can move beyond tr...

What if purpose and performance weren't mutually exclusive while building a brand? In this episode of Adspeak by ADWEEK , host Audrey Kemp brings together R. Ethan Braden, VP and CMCO at Texas A&M University, and Tyler Merrick, Founder and CEO of Joyride, to explore how very different brands can turn authentic storytelling and bold marketing decisions into measurable growth. Ethan shares how T...

AI is reshaping how brands imagine, produce, and tell stories, but the most effective creative work still starts with human ideas. In this episode of Adspeak by ADWEEK, Nik Kleverov, Co-founder and Chief Creative Officer at Native Foreign, explores how visual AI is helping brands including Toys“R”Us, Coca-Cola, and Delta push beyond the limits of traditional production. He explains why AI should b...

In this episode of Adspeak by ADWEEK , host Audrey Kemp sits down with Sahara Lotti, founder and CEO of Lashify, to explore why intellectual property is far more than a legal safeguard; it can be a powerful competitive moat. Sahara shares how solving a personal beauty problem led her to create a new product category, build Lashify from $300 to $8 million in its first year, and invest heavily in pa...

Travel brands are redefining the journey by moving beyond destinations to create personalized, culturally relevant experiences at every touchpoint.  On this episode of Adspeak by ADWEEK , host Jenny Rooney brings together Sheretha Bell of Atlanta Convention & Visitors Bureau, Eliot Hamlisch of Amtrak, and Brad Hiranaga of Marriott to explore how the industry is responding to changing trav...

In this episode of Adspeak by ADWEEK , Kevin Blazaitis, President at Creo, sits down with Chrissie Hanson, CEO of North America Media Practice at Dentsu, to explore how creators are reshaping the modern marketing operating system. They discuss the shift from chasing viral moments to building durable creator-led content that delivers measurable business outcomes, from audience growth and active att...

The beauty market is flooded with new launches and celebrity-backed brands. Therefore, few manage to break through with both cultural credibility and real business results. Yet Pattern Beauty, founded by Tracee Ellis Ross after a decade of rejected pitches, is one of them. Recorded live at Brandweek, in this episode of Adspeak by ADWEEK, host Imani Ellis speaks with Christiane Pendarvis, Co-Chief...

What if the next big opportunity in beverage marketing wasn't about alcohol, but about reimagining social drinking altogether? In this episode of Adspeak by ADWEEK, host Mark Stenberg speaks with Jake Bullock, co-founder and CEO of Cann, about building one of the fastest-growing names in the THC beverage space. Jake explains how Cann is redefining social drinking by creating low-dose, hemp-derived...

What if your brand could become a lifeline for LGBTQ+ youth in crisis? In this episode of Adspeak by ADWEEK, we turn the mic over to Jaymes Black, CEO of The Trevor Project. A nationally recognized LGBTQ+ advocate and nonprofit leader, Jaymes oversees the organization’s crisis intervention, research, education, advocacy, and peer support programs serving LGBTQ+ young people across the United State...

In this episode of Adspeak by ADWEEK , Jamie Warner sits down with Trent Thacker, Senior Director of Market and Customer Research at Cox Automotive Inc. and currently Senior Director of Industry Intelligence, to explore how iconic brands like AutoTrader and Kelley Blue Book consistently produce high-performing creative in an increasingly competitive media landscape. Trent shares Cox Automotive's r...

How do you maintain brand momentum when tariffs spike, supply chains collapse, and private equity demands quick returns? In this episode of Adspeak by ADWEEK, Audrey Kemp sits down with John Solomon, Ex CMO at Therabody and currently CMO at Mozilla,  to explore how bold marketing decisions can drive growth during periods of uncertainty. Drawing on his experience leading marketing at Therabody...

What if your biggest competitive advantage wasn't outspending your CPG rivals, but out-weirding them? In this episode of Adspeak by ADWEEK , host Rebecca Stewart sits down with Jen Zeszut, CEO and founder of Goodles, to explore how a bootstrapped startup transformed one of the most established categories in grocery retail. Jen shares why taste, not health claims, became the foundation of the brand...

In this episode of Adspeak by ADWEEK, host Brittaney Kiefer sits down with Roy Fleeman to explore how Vacation transformed sunscreen from a functional necessity into an immersive lifestyle brand. Roy shares how the team uses nostalgia, sensory design, and meticulous attention to detail to create products that feel joyful and collectible. They discuss why brands should be informed by trends without...

In this episode of Adspeak by ADWEEK , Jeremy Fain, CEO and Co-founder of Cognitiv, explores how deep learning is reshaping the future of advertising. Jeremy explains why the true power of AI in marketing comes from leveraging massive data sets, predictive algorithms, and real-time optimization, not just generative tools. He breaks down how marketers can use first-party data, granular audience sig...

In this episode of Adspeak by ADWEEK , host Zoë Ruderman, Chief Content Officer at Adweek, sits down with Wes Felix, Co-Founder of Always Alpha and Co-Founder and CEO of Saysh; Allyson Felix, Co-Founder of Always Alpha, Co-Founder and President at Saysh, and International Olympic Committee Member; and Cosette Chaput, CEO and Co-Founder of Always Alpha, to explore why women’s sports represents one...