Accelerated Velocity

California has become the first state to regulate companion-based AI, targeting chatbots marketed for emotional support or mental health. While the focus is on protecting children and vulnerable users, it's also a sign of what's to come. Much like the evolution of email and browser privacy laws, businesses may soon face a patchwork of AI compliance standards across states and countries. Grace and...

AI tools are helping businesses move faster than ever, but are they also driving us apart? In this episode of Accelerated Velocity, Grace and Peter explore a growing culture of avoidance fueled by AI. The conversation isn't about rejecting new technology, but about recognizing when to lean on your team, colleagues, and community. Proactive communication, collaboration, and knowing when to ask for...

In this episode of Accelerated Velocity, we explore the fast-growing trend of Micro-SaaS products–niche software often built by solo founders or small teams. We explore what sets Micro-SaaS apart from traditional SaaS, how AI makes these rapid launches possible, and why the startup ecosystem is shifting as a result. You'll hear real-world examples, the key factors that drive growth, and why agenci...

A couple weeks ago, Peter headed to INBOUND 2025–HubSpot's annual conference and the biggest event in business development. Episode 19 of Accelerated Velocity, which we recorded during the tail end of INBOUND, covers all you need to know from the event–offering value not just to HubSpot users, but anyone who wants to keep up with the latest trends in AI and business development.  0:01 – Welcome fr...

Websites are seeing a 25% drop in referral traffic across the board, with AI search results to blame. This episode breaks down the negative impacts of Google's AI Overview with updated tips on how to tackle these challenges. After, learn about context engineering and how you can use it effectively for beter results on GPT-5 and other LLMs. Stick around until the end for a totally irrelevant highli...

Recruiting leader Annemarie Penny wants people to reframe their thinking around AI–because technology doesn't work without humans. Our first ever podcast guest shares where we are now and where we're going when it comes to AI in recruiting, hiring, and career development. Listen for expert insights on navigating AI transformation, from building a "digital twin" to protect your professional identit...

As of July 2025, Instagram posts are now indexed by Google. Grace and Peter break down how brands should adjust their content strategy accordingly. Plus, a look at the other platforms showing up in search results, and signs that ChatGPT is sourcing answers from Google. The evidence is clear: social media, search engines, and LLMs are becoming increasingly intertwined. Listen to find out what this...

Poor email performance isn't just a content problem. An outdated contact list and bad sending strategy can tank your email results and put your sending domain at risk down the road. In this episode, Grace and Peter break down why ignoring your email deliverability is one of the most common (and costly) mistakes in marketing. They walk through a real-world case study showing why so many email campa...

Businesses are finding that AI hallucinations can lead to disinformation about their services. One brand responded creatively when ChatGPT made up a feature they didn't actually offer. From navigating AI mishaps to fielding PR disasters, Grace and Peter explore how unexpected business challenges can lead to growth opportunities. They also dive into the growing issue of scam job applications genera...

Want your brand to show up in AI search results on Google, ChatGPT, Gemini, and Claude? In this episode of Accelerated Velocity we share simple, hands-on search experiments you can run to test your current brand visibility across today's top AI-powered discovery platforms. We'll break down how to think like your customer at each stage of the buyer journey–awareness, consideration, and decision–and...

This episode takes a real-time look at how Google's AI-powered search results have evolved over the past six months, especially when it comes to what's being cited as a "trusted source." Walk through live examples, compare industries, and learn how branded websites are starting to show up in citations where once only forums, industry directories, and other 3rd party pages lived. Plus, we'll dig in...

A recent MIT study shows ChatGPT dulls our critical thinking skills over time. From maintaining high-quality campaigns to maintaining a creative mindset, Grace and Peter dive into the harms of AI overuse in business. Plus, a look at how NOT to use AI–and what to do instead. You'll hear tips on how to avoid inaccurate or misleading information from LLMs, write better prompts, and achieve more accur...

On Episode 10 of Accelerated Velocity, Grace and Peter demo ChatGPT's Deep Research Connector tool, which allows integration with apps including HubSpot, Google Drive, GitHub, Outlook, and more. After trying out a sample prompt using the ChatGPT HubSpot integration, they determined that the tool offers value in specific use cases, but might not be the go-to solution for all aspects of your marketi...

A mini episode while Peter's on the road this week. Real user feedback on Meta's AI Ad settings, and a creative advertising AI from Pinterest.   Share Your AI Stories/Experiences Email: sayhi@inboundav.com   LinkedIn: Peter Malick, Grace Mathews, InboundAV  Instagram: @InboundAV Facebook: @InboundAV Subscribe to our newsletter  Contact us Chapters 00:00 – Intro 00:25 – Real User Experience With Me...

  This week, Meta announced its plan to roll out 100% AI-Driven Advertising by 2026. This entails everything from AI-generated images, video content, and ad copy, to AI-powered audience personalization, to automated bid strategy. Peter and Grace discuss potential issues with an all-AI approach to digital ads, including the paradox that in a landscape of "perfected" (aka fully AI-optimized) content...

In light of Sam Altman's acquisition of iPhone and Apple Watch designer Jony Ive's startup, there's speculation about the development of new AI-powered devices that could reshape the way we communicate and engage digitally. This week's episode of Accelerated Velocity looks at increasing competition amongst major players in AI development–from updates in the AI-powered search race to a discussion o...

A House bill could put a 10 year ban on U.S. state-level regulations of AI. This episode of Accelerated Velocity dives into the implications of AI deregulation for both individuals and businesses. With AI being used to power more and more processes–including making critical, potentially life-altering decisions–accountability is key. Whether or not states maintain the authority to pass regulatory l...

As LLMs rapidly advance in capabilities, many also seem to be developing some quirks. This episode of Accelerated Velocity explores the current rise in AI hallucinations. Grace shares a firsthand experience with ChatGPT fabricating information, Peter and Grace discuss safeguards and how to avoid risks with your favorite AI tools, and they later delve into some potential causes of this mysterious r...

In this episode of Accelerated Velocity, we explore how AI is shaping the landscape of search and SEO. To be clear: SEO isn't dead, it's just evolving. Google still dominates web searches, but new discovery surfaces, including search-integrated LLMs like ChatGPT, present new opportunities for brand visibility. As always–high-quality, informative content is still key to nailing SEO. But the convers...

In this episode of Accelerated Velocity, we explore advancements in AI processing, the risks of under-tested automation, and what real ethical AI use looks like in practice. First, we unpack Google's Gemini 2.5 Flash update, which introduces reasoning control to reduce unnecessary processing. It's a win for developers—and a potential breakthrough for energy efficiency, security, and scalability. T...

In Episode 3 of Accelerated Velocity, we break down the latest AI updates impacting business development. From ChatGPT's new memory feature to changes in AI-assisted search, we explore how these shifts could impact everything from content strategy to SEO visibility. We also discuss Shopify's bold new AI-first hiring policy and what it signals about the future of team structures and operational pla...

In this episode of Accelerated Velocity, we discuss the evolving landscape of AI in business development. With a constant flow of AI product releases and updates, it's crucial to focus on viable AI solutions rather than getting distracted by the latest trends. Today's conversation covers how to identify useful tools, streamline workflows, and build a wish list for AI implementation. We also highli...

Thanks for tuning into our very first episode of the Accelerated Velocity Podcast! Today, we dive into the transformative power of AI, specifically AGI, and its implications for your business strategy, team structure, and customer experience. We explore how the rapid advancements in AI, particularly large language models, are reshaping industries and what businesses can do to stay ahead. From leve...