ABX & Cocktails

In this special episode, we explore the evolution of B2B marketing with industry expert Jon Miller. We discuss the transition from traditional MQLs to ABX, the challenges of the current marketing playbook, and the impact of AI on buyer-seller dynamics. Jon shares insights on creating unique buyer experiences, the importance of positioning, and the need for a shift towards expert-driven marketing s...

On episode 26 of ABX & Cocktails, Kfir speaks with Tracy Shirtcliff, CEO of Scope Better, about the changing landscape of pricing in professional services, the impact of AI, and the future of agency work. Kfir and Tracy discuss the challenges of traditional pricing models, the need for agencies to adapt to new technologies, and the importance of data-driven decision-making. Tracy shares h...

In this conversation, Or Moshkovitz, Kfir Pravda, and Elad Ben David, Head of Creative at Wix,  discuss the importance of creativity in marketing, the impact of AI on creative processes, and the need for collaboration between creative and performance teams. Elad shares his extensive journey in the creative field, emphasizing the significance of storytelling and the unique narratives behind pr...

In this episode of ABX and Cocktails, Kevin White, Head of Marketing at Common Room, discusses the evolution of signal-based selling and how it differentiates from traditional intent-based platforms. Kevin breaks down the nuances of identifying and leveraging meaningful signals, sharing insights from his experience at Common Room and providing actionable advice for sales and marketing teams. Key i...

In this episode, Kfir Pravda and Ben Rotenberg dive focus on how AI, particularly Generative AI (GenAI), is reshaping business models and marketing strategies. They explore navigating niche markets, demystifying GenAI, and its practical applications in enterprises.  Key points covered: The disruptive effect of AI on traditional agency models and project management Challenges in marketing quan...

In our latest episode, Kfir Pravda and Or Moshkovitz talk with Yuval Bramson, Global Head of B2B Marketing at Wolt, about his insights about his journey in building a B2B marketing strategy at the company. Yuval shares how Wolt transitioned from a food delivery service to a broader retail platform and the challenges that came with establishing a new marketing function. He highlights the impor...

Dmitry Bergelson and Oleg Sobolev, co-founders of Extrovert, discuss on “ABX & Cocktails” the importance of relationship building in sales and how their tool helps sales teams maintain relationships at scale.  In this episode, Dmitry and Oleg shared their experiences and insights on several key topics: Building relationships on LinkedIn and the challenges they faced Different use cases fo...

In “ABX & Cocktails” 20th episode, we meet up with Avishai Sharon, CEO and co-founder of Trendemon, as we discuss the challenges and opportunities of modern B2B marketing.  Avishai shares with Kfir and Or his insights on several relevant topics including: Why buyer anonymity is on the rise and the importance of understanding buyer interests Why’s there a need for alignment between teams f...

In episode 19 of “ABX & Cocktails”, Kfir and Or speak with Daniel Zacks to talk about the challenges and considerations of evaluating and consolidating tech stacks in marketing and revenue operations.  The discussion covered: Evaluate tools based on their value and fit for the organization's specific needs, rather than simply going for the best solution in the market. The impact of COVID-...

In this conversation, Kfir and Or chat with Alexis Martial from SaaScale. Alexis discusses the use of AI in sales and marketing, and explores how AI can be leveraged to scale sales processes and improve personalization.  The topics covered include: The challenges of implementing AI tools and the importance of understanding the buyer's journey.  The need for a strategic approach to AI and...

Listen in to G2’s VP of Revenue Marketing, Robin Izsak-Tseng, where she explores why and how to use second party data to increase revenue efficiency when selling to enterprises. She also discusses actionable strategies to effectively harness and activate intent data across your marketing and sales efforts, which will take you from understanding to measurable outcomes. The topics covered include: U...

Episode 16 of “ABM & Cocktails” connects with Adir Ron, CMO of Duve, a guest experience platform for the hospitality industry, from small vacation rentals to targeting larger hotels and chains. Adir discusses the challenges and strategies involved in transitioning to larger hotels and chains, including realigning the marketing team, reshaping the marketing materials, and implementing an accoun...

In this ABX & Cocktails episode, Shiri Katalan, Head of Growth at GlobalDots, shares her unconventional and creative marketing strategies. During our conversation, we touch upon: The importance of creating memorable experiences at conferences and events.  Examples of how she has used lemons and origami to attract attention and engage with potential customers. The need to think outside the...

“ABX & Cocktails” revisits the topic of gifting, our third episode in the series. The podcast explores the power of gifting as a marketing and sales strategy, and the importance of personalization and understanding the recipient's interests and preferences.  In our discussion, we cover: How different departments within an organization that can leverage gifting, such as marketing, sales, a...

Listen in to our in-person Intent Meetup: Or Moshkovitz - Appsflyer: Or emphasizes understanding individual motivations beyond demographics and introduces the concept of intent signals, such as online behavior and engagement, as crucial for effective sales and marketing. He cautions ag9ainst rushing into expensive platforms without clarity on objectives. Kfir Pravda - PMG: Kfir addresses the audie...

In our new episode, Sumner Vanderhoof, CEO of Propensity, discusses their account-based marketing (ABM) platform and how it caters to smaller growth teams.  In our discussion, we touch upon: How Propensity focuses on providing ABM campaigns quickly and integrating them into sales automation tools, resulting in highly qualified MQLs.  Sumner shares the history and background of Propensity...

Jonathan Raveh, Founder of GRAND, a thought Leadership agency that builds and boosts professional brands for founders, executives, and employees, at the service of their organization. We discussed the trend of outsourcing thought leadership writing and the importance of professional content on LinkedIn. In addition we also addressed the role of AI in writing, his client onboarding process, and tip...

In our recent podcast, Yuval Tesler from SysAid, discusses the AI capabilities enhancing service desk operations and potentially reducing support staff. He also shares insights on his role in acquiring new businesses, emphasizing the importance of engaging multiple personas in the sales process. Additionally, Yuval explores the use of Drift and SalesLoft for sales engagement and their measurable i...

In our new episode , Roi Kaufman from Kaltura, discusses the implementation of Account-Based Experience in a diverse market and emphasizes the importance of alignment between marketing and sales in order to achieve ABX success In our chat, we covered Implementing ABX requires alignment between marketing and sales teams. A focused approach is crucial for ABX success, with specific criteria for acco...

In our second gifting session we met Alex, co-founder of Reachdesk and learned about the power of gifting and personalization in B2B marketing and sales. Alex shares the story behind the company and its unique value proposition.  In our chat, we covered : Personalization is key in gifting, and the power of choice for the recipient is important. Gifting can be a valuable tool in the B2B m...

In our first gifting session, Maya Erenberg, one of the co-founders over at CorporateGift.com, chats with us about why giving corporate gifts can really amp up those relationships. During the episode we discussed: Corporate gifting is an effective way to enhance engagement, brand awareness, and relationships with clients and employees. Gifting technology has evolved to provide personalized and tra...

We had the honor to host Joe McNeill, CRO at Influ2, to discuss with us how growth teams are leveraging this technology to better engage their prospects. This was our first episode in English and more to come. During this episode we discuss: What is Influ2 and who should use it? What has changed with their new version - Influ2 V2 How Influ2 handles compliance (GDPR) How such a tool helps to build...

It is no secret that Cato Networks is one of the fastest-growing companies on the Israeli tech scene.   This time we had the huge pleasure of speaking with Merav Keren, VP of Corporate & Field Marketing, about how they managed to build such a complex and advanced ABX machine. During this episode, we discuss on: Merav's personal journey How to find the right GTM for your product B2B Brand...

We will remember 2023 as the year hyper-growth B2B organizations became more efficient and focused on revenue. That alone is a great opportunity for companies to re-evaluate their stack. Our guest in this episode is Tzvika Avnery, one of the best B2B growth hackers in the Israeli market. During this episode we discuss: Tzvika's personal journey How to build an affordable ABX using a startup budget...

B2B organizations utilizing ABM/ABX programs as part of their GTM strategy may face difficulties when it comes to maintaining accurate contact and lead information which can lead to cross-company inefficiency. In this podcast, Din Golan, Co-Founder & CEO at Intail.ai, will share his expertise on how to keep your contacts & lead job record data up-to-date in your CRM. During this episode we...