Frédéric Desmaison
20-minute Tech & Strategy
20-Minute Tech & Strategy cuts through the hype around emerging trends. Each episode brings together two expert views to unpack what is changing, why it matters, and what leaders should do about it. From AI and digital transformation to new business models and industry disruption, the podcast blends strategic perspective with real technology insight in a format built for busy professionals. Curated by humans, produced with AI.
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Episodios
Generative Engine Optimization (GEO): do you need to "EEAT" the frog now? 23.04.2026 21:26
This "20-minute Tech & Strategy" podcast episode focuses on the transition from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) , the new discipline of optimizing content for AI-driven search engines. The hosts define GEO as essential for brands to remain visible, as platforms like ChatGPT, Perplexity, Claude and Google’s AI Overviews fundamental...
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