10xMarketer Podcast

Most e-commerce founders face the same problem – every time they increase ad budget, ROAS drops! 🚨 In this episode of the 10x Marketer Podcast, Felix (CMO & Google Ads expert) reveals why ROAS is the wrong metric to obsess over, and what you should track instead to truly scale your brand. We discuss:✅ Why scaling ads kills ROAS✅ The real metrics: MER, CAC, LTV & Econ Vitals✅ Google Ads...

In this video, Greg Finn breaks down the current state of Performance Max campaigns and how they interact with remarketing strategies. Learn what’s changed post-PMAX, how to effectively use new customer acquisition bidding, and why some methods work better for B2B vs. B2C.Greg also shares tips on:Using audience signals wiselyAvoiding over-reliance on brand and remarketingLeveraging channel reporti...

Are you struggling to get more sales during festivals or seasonal events? In this video, I’ll walk you through a powerful seasonal marketing campaign strategy that can help you boost visibility, connect emotionally with customers, and drive conversions.✅ What You’ll Learn:What is a seasonal campaignWhy seasonal marketing worksBest time to start planningReal examples from successful brandsContent...

In this episode of the 10x Marketer Podcast, we sit down with Alex Serious, a Google Ads expert, to uncover the scariest mistakes agencies and businesses make with Google Ads, PMAX, and AI Max campaigns. If you’re running paid ads or planning to, you NEED to hear this before you burn more money.👉 Learn how to fix what's broken in your ad strategy.👉 Discover red flags that silently ruin your...

Are you underpricing your services or offering too much in your lowest tier? In this episode of the 10X Marketer Podcast, pricing coach Carolyn breaks down the biggest pricing mistakes founders make — and how to fix them with value-based pricing and irresistible offers.👉 Learn how to:Structure service packages that convertPrice strategically, not emotionallyUse your pricing to boost perceived val...

Discover how Satish Kushwaha turned a $100 online payout into a full-time content creation career! In this exclusive clip from the 10x Marketer Podcast (Hindi), he shares his journey from being an engineering student to becoming a successful YouTuber and blogger with over 1.9M subscribers.👉 Learn about:The power of YouTube monetizationWhy he chose not to do a jobStruggles of Indian content creato...

Struggling to get results with Google Ads? 🚫 The issue might not be your product — it’s likely your audience targeting. In this clip, Google Ads expert Jill Saskin Gales breaks down how trust, creative, and proper audience segmentation can make or break your campaign. Whether you're running D2C or B2B campaigns, mastering Google Ads audience types like Affinity Segments, In-Market Audiences,...

Conversion Rate Optimization (CRO) isn’t just about changing button colors or tweaking headlines anymore. In this clip from the 10x Marketer Podcast, Juliana Jackson breaks down why most websites only influence 5% of a customer’s journey—and why modern CRO needs to evolve. Learn how perception, search intent, and off-site experiences truly drive conversions in 2025 and beyond.🎯 Subscribe for more...

What does it really take to grow a company like a billion-dollar brand—before it actually is one? In this powerful episode of the 10x Marketer Podcast , Brendan Keegan, 6x CEO and board member at 21 companies, shares transformative insights into how marketing shapes growth, perception, and leadership. From Silicon Valley lessons to navigating boardroom objections, Brendan reveals: Why every market...

B2B lead generation in 2025 is facing major challenges—from low-quality leads to misaligned sales funnels. In this episode of the 10x Marketer Podcast, Michelle Morgan (co-founder of Paid Media Pros) shares proven strategies to fix broken funnels, improve lead quality, and master offline conversions using Performance Max and first-party data.🎯 Key topics:Why Performance Max campaigns fail for B2B...

Emotional vs. Rational Buying: Discover why people make decisions based on emotions first and justify them with logic later—and how to use this to your advantage. The Emotional Targeting Framework: Learn Talia’s 3-step framework for uncovering what your audience truly cares about (and how to reflect that in your messaging).Voice of Customer Research: See how analyzing reviews, support tickets, and...

In this episode of the 10X Marketer Podcast, we sit down with Morty Oberstein, founder of Unifi Brand Marketing. Morty brings a rare perspective from sitting on both the SEO and brand sides of marketing for over a decade. We dive into why traditional SEO approaches often miss the bigger picture of brand connection, why agencies fall into "client grabbing" traps, and why branded keywords...

Are we still able to tell the difference between a real human and AI? In this episode, Giulia Panozzo joins us to dive deep into how our brains respond to AI-generated content, why trust plays a crucial role in marketing with AI, and how emotional connections are evolving with technology. We explore how human reactions are shifting as AI becomes more common in our daily lives, and what that means...

Want to grow on LinkedIn? Your first 1.5 lines can make or break your post! In this episode, we dive deep into LinkedIn’s algorithm, content strategies, and engagement hacks with Himani . 🔹 Where should you place links—comments or post? 🔹 How do you balance personal branding without sounding self-obsessed? 🔹 What truly drives engagement and reach on LinkedIn? Whether you're a creator, entre...

Google’s local SEO game is changing, and Greg Gifford is here to break it all down! In this episode, we dive deep into what actually moves the needle for local rankings. Greg shares insights from his study on over 1,400 car dealerships, revealing surprising data on Google Business Profiles, category selection, proximity ranking, and the impact of reviews. We also discuss common SEO mistakes busine...

In this episode of the 10xMarketer Podcast, Larry Kim , founder of Customers. AI and WordStream, shares expert insights on email marketing, list fatigue, personalization, and the future of visitor identification. Learn how to maintain engagement, avoid spam filters, and leverage AI for better customer targeting. 🎧 Tune in now for game-changing strategies! 🚀 #EmailMarketing #AI #10XMarketerPodcas...

Scaling Content Without Losing Quality – Despina Gavoyannis In this episode of the 10X Marketer Podcast , we sat down with Despina Gavoyannis , an SEO and content expert, to discuss the art of scaling content without compromising quality . We covered everything from building a scalable content creation workflow to the role of UX in SEO , how AI can help (or hurt) content strategy , and why small b...

Can AI-generated ad copy outperform human-written ads? PPC expert Ameet Khabra shares insights from her study comparing AI vs human ad copy, discussing AI’s impact on ad performance, ethical concerns, biases, and the future of PPC. Tune in to discover whether AI is a game-changer or just a tool for marketers! 🚀

Is Google’s dominance in search finally at risk? In this episode, Stephan Bajaio breaks down the future of SEO in 2025, the rise of AI-powered answer engines, and what it means for search marketers. We discuss how AI is reshaping content discovery, why the buyer’s journey is no longer linear, and how brands must tackle misinformation in an AI-driven world. Whether you're an SEO expert or a dig...

Discover how Marketing Mix Modeling can transform your marketing strategy with Jim Gianoglio on the 10x Marketer Podcast! From budget optimization to tackling privacy challenges, this episode is packed with insights to help you boost ROI and make smarter decisions.

Explore the future of marketing with Julia Riml on the 10x Marketer Podcast ! In this episode, we discussed how AI tools like ChatGPT and Gemini are transforming brand visibility, consumer behavior, and marketing strategies. Julia shared actionable insights on AI brand monitoring, adapting SEO for AI platforms, and practical tips for smaller brands to thrive in an AI-driven landscape. This is a mu...

How will PPC evolve in 2025? In this episode, Navah Hopkins and Frederick Vallaeys join us to discuss the future of pay-per-click advertising. We explore AI’s growing influence, the potential death of keywords, the rise of new campaign types like P-MAX, and how privacy-first initiatives will shape the industry. Whether you're in e-commerce, B2B, or lead generation, this episode is packed with acti...

In this episode of the 10xMarketer Podcast, Brian Massey , founder of Conversion Sciences, dives deep into the evolving world of Conversion Rate Optimization (CRO). Discover how AI is revolutionizing landing page experiences, the role of personalization, and the ethical challenges marketers face with data privacy. Brian shares actionable insights on integrating CRO with paid marketing, the importa...

Content Strategy for C-Suite & Leaders: Master LinkedIn Thought Leadership In today’s competitive landscape, C-Suite executives and business leaders must harness the power of content strategy to establish thought leadership, particularly on platforms like LinkedIn. By creating and sharing valuable, authentic content, leaders can not only enhance their personal brand but also drive business gro...

In this episode of the 10xMarketer Podcast, Rick van Haasteren, founder of SiteGuru, dives deep into SEO strategies, from aligning content with search intent to optimizing underperforming content. Whether you're new to SEO or a seasoned pro, this episode offers actionable insights to enhance your content's visibility, engagement, and ROI. Key Takeaways: Understanding Search Intent: Learn how to al...