10PlusBrand

Know how to position your brand - business or personal - is key for becoming a winner in today's crowded market with an outstanding brand identity, emotional resonance with your customers, and right pricing in a competitive landscape. Start with a brand audit before taking the first step. Step 1: Understand your target audience Step 2: Understand the competition Step 3: Define what makes your bran...

Here are 5 brand building strategies to tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose. Read it as a blog   Watch it as a video (1) Brand positioning and brand building strategies (2) Tell your brand story  (3) Brand image and brand equity (4) Building a brand community (5) Test and learn and the Importance of a brand audit A...

Joanne Tan was an invited speaker on "how to stand out with LinkedIn and what AI can and cannot do" at the Inclusive Leadership (ILDW).  How NOT to be drowned in the sea of sameness? How to build a professional personal brand on your LinkedIn profile? It is value-packed with Joanne Tan's 14-year experience, insights, and based on her 9 articles on LinkedIn profile and personal branding, as well as...

Fiona Ma, California State Treasurer since 2019 and running for lieutenant governor in 2026, discussed her political journey, including her decision to switch from governor to lieutenant governor due to the high cost and crowded field. She highlighted her experience in housing, economic development, and agriculture, emphasizing the need for affordable housing and workforce housing. Ma also address...

It is getting more difficult to tell AI generated, hyper personalized messages from human ones. A friend told me recently that he called a company’s customer support, and was misled into believing that he was talking to a real human. Some time into the conversation, he realized the “person” he was conversing with was AI.  “I don’t like it at all.” He said. I, too, was almost fooled by a so-called...

Financial crisis, crypto's fate, the danger of synthetic data, and governmental regulations - What is the future of AI and economy? - Listen to an AI expert, Chief Data Officer for a fintech, State & Federal governments, writer of cyber security law, former NASA senior engineer, who has been on the cutting edge and the front seat of all the above, and more... This ENTIRE interview has three pa...

The point is: AI search can never replace face to face user experience.  Human to human brand experience is ultimately the next level of goods and services in the age of AI search. From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and educa...

AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona. Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.  But it is exactly with an authentic and humanized...

Will trans gender phobia, self censorship, political correctness, and culture war prevent the Academy from awarding the best picture to the movie Emilia Perez? Will Oscar award the most powerful art? Will the 2025 Oscar live up to the test?  To read it as a 1-min blog To watch is as a 4-min video © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the...

Do Super Bowl commercials have to reply on celebrities to be effective?  For the sixth year, 10 Plus Brand rates all Super Bowl ads and comes up with top 3 winners - without celebrities:   To read it as a 1-min blog To watch is as a 3-min video © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebo...

Being true to yourself is the key to unlock what is a personal brand, - your own unique brand.   There is a gift in each and everyone of you. It may be a gift of kindness, a gift of contentment, a gift of language, a gift using your hands, … Just being yourself without any observable or useful “gifts”, is a gift. There is only one of you on this Planet.  You are a gift of life in your own unique w...

Is synthetic data comparable to the toxic assets of subprime mortgage loans that caused the 2008 Financial Crisis? Or the junk bond of 1987 stock market crash?  Why is it urgent for the US Government to come up with regulations requiring data to be labeled as original or synthetic? To read it as a 2-min blog  To watch is as a 5-min video © Joanne Z. Tan   All rights reserved. - To stay in the loop...

If you are a visionary leader, prepare today what's coming up beyond the AI Revolution: Build a Brand for the Knowledge Economy in the Second Renaissance.  AI-enabled automation is leveling the playing field for all by commoditizing and equalizing products and services.  In a sea of sameness, to build a brand that stands out is a necessity, not just an advantage. To read it as a 4-min blog  To wat...

As AI is predicted to hit a point of diminishing return, and AI-generated content is creating a sea of sameness, originality, creativity, and authenticity is what matters.  Read it as a 2-min blog Watch it as a 4-min video   © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of br...

You either grow or shrink in the New Year 2025, depending entirely on your self limiting beliefs.   Life is either addition or subtraction - both can be a growth process. Joanne Z. Tan shared her "3-Cs" and "3-Ss" for growth, or not.  To watch it as a video To read it as a blog © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10...

Joanne Tan made seven predictions in January 2024, she got five correct, one wrong, and one too-early-to-tell. What is her one and only 2025 prediction and beyond? Joanne Tan also shared about her personal growth she achieved in 2024, thanks to the Presidential Election. To watch it as a video To read it as a blog © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsl...

What I mean by the word “reinvent” is to evolve, to grow. Set goals and take action. The journey to reinvent and rebrand yourself starts with your first step, and the next step… Eventually you become a better, stronger, and happier self after the 10,000th step. Don’t wait for opportunities to happen to you.   Opportunities favor the prepared. Create the conditions for opportunities.  Create opport...

To become a board member requires more than industry expertise, domain expertise, functional expertise, or specialized expertise. Recent survey reveals discontent by board members about their peers: Almost half of them want at least one board member replaced, and a quarter of board members want more than two members replaced.  Joanne Z. Tan explains, from both individual candidates' point of view...

It is time to get rid of the electoral college! All voters, regardless of their political affiliation, are disenfranchised because the power of our votes are either diluted or inflated, depending entirely on where you live. This is contrary to the intention of the Constitution and its Amendments regarding equal rights under the law.  This is against the “one person, one vote” principle. This is a...

The great irony:  The Nobel Prize in Physics is awarded today (Oct. 9, 2024), to John Hopfield and Geoffrey Hinton for their work that contributed to AI neural networks and pattern recognition, among other areas.  At least one of these AI godfathers is not optimistic about AI: Geoffrey Hinton was asked by journalists following the announcement about Generative AI and ChatGPT, he said: “We have no...

Is our system-to-system way of modern living in harmony with the celestial way of life?  Poet Joanne Z. Tan analogizes religion as a pinhole into infinity. "Through a Pinhole into a Multiverse" By Joanne Z. Tan   (To watch this as a 2-min video To read as a 1-min blog  )   From systems to systems, Our lives are lived daily: System of a society,  System of laws, System of a family, System of a reli...

A unique, authentic, and powerful personal brand, professional brand, and a business brand on LinkedIn - why LinkedIn optimization with personal branding makes winners and losers in the AI Age? Do you want to sound like an AI robot? Do you want to be one of many or stand above the crowd with brand power? We just re-branded 10PlusProfile.com, our subsidiary website devoted to LinkedIn profile perso...

In the AI age, decision paralysis can drive customer loyalty, and is an opportunity for developing brand loyalty so long as a brand leads the market.  B2B services need to rewards customers with loyalty programs. In the AI age, loyalty rewards and customer experience are the differentiators. AI will level the competitive playing field for many products and services by reducing costs across the boa...

Achieving mental and psychological break through is best by doing, not just talking: This is a true story that not only helped with a breakthrough to start Joanne Tan's first book, but also taught her that in serving and leading others, we actually have served and empowered oneself. Joanne was asked to volunteer to hold the wood boards for others to hit and break at a conference.  Little did she k...

This is Part 1 of 3 of true adventure stories. (The video and blog versions also show photos taken there). Each Part has heart warming, funny, and adventure stories full of wise lessons. The High Sierras' jagged granite peaks, wild and lush, secluded meadows, pristine, snow-melt creeks and lakes cleanse the souls and refresh the minds and hearts of those who brave there. But getting there is truly...