Top Click Media

Cinema and Movie Theatre Advertising: Why Are Advertisers Still Spending Money on It? I genuinely don’t understand why some businesses are still spending a fortune advertising on cinema screens, especially when so many screenings have hardly anyone in the audience. Think about it. You’re paying significant amounts of money to advertise on a massive screen, but what happens when there are only a ha...

Google Ads Auto-Apply Recommendation Changes Could Be Hurting Your Campaign Performance! I recently audited a Google Ads account for a potential client in Toronto, Canada, and immediately spotted a major red flag: Auto-Apply Recommendations were enabled. These settings allow Google to automatically make changes to your campaigns, potentially including: Removing negative keywords Removing existing...

Michael Olise’s Nike Deal Is Unlike Anything We’ve Seen in Football! While most of the world’s biggest footballers sign multi-million-pound boot sponsorship deals, Michael Olise has been doing something completely different. The Bayern Munich superstar has reportedly refused sponsorship deals for years because he wants the freedom to choose his own football boots. And here’s where the story gets r...

ASUS ZenScreen OLED MQ16FC: The Portable Monitor I Didn’t Know I Needed! My good friends at ASUS recently sent me their new ASUS ZenScreen OLED MQ16FC, and after using it for the past few days, I can honestly say it’s made a huge difference to my productivity. I’m constantly on the road, meeting clients or working from coffee shops. While I’m used to having multiple screens in my office, working f...

How to Audit Your Entire Website’s Onsite SEO with Screaming Frog Want to check hundreds or even thousands of webpages for SEO issues without going through them individually? One of my favourite SEO tools is Screaming Frog SEO Spider, which allows you to crawl an entire website and identify onsite SEO problems at scale. With Screaming Frog, you can quickly check: Page Titles: Find missing, duplica...

Onsite SEO Character Limits for Page Meta Titles and Page Meta Descriptions If you’re serious about onsite SEO, there are two numbers you should never forget: 60 and 160. 60 Characters: The maximum length I recommend for your SEO page titles. 160 Characters: The maximum length I recommend for your meta descriptions. These are two character limits I’m extremely strict about when optimising websites...

The Best FREE Chrome Extension for Onsite SEO! One of the SEO tools I use probably 100 times a day is completely free, and it’s an absolute time-saver. It’s called the Detailed SEO Extension, and if you’re serious about SEO, I highly recommend installing it. With just one click, you can instantly check: Page titles and meta descriptions, including character lengths. H1 headings and other HTML head...

Does Google and AI Know What Your Website Is About? Your Homepage Title Matters! One of the most important elements of SEO and Answer Engine Optimisation (AEO) is your homepage title. It’s prime real estate for telling Google, Bing, ChatGPT, Claude, Gemini and other search engines and AI platforms exactly what your business does. Yet so many websites get this completely wrong. Your homepage title...

Four Onsite SEO Elements Every Website Owner Needs to Understand Want to improve your SEO? Start by understanding four fundamental elements on every single page of your website. 1. URL (Page Address) This is the actual web address where your page lives. Every page has its own URL, and it’s one of the first things search engines use to identify and access your content. 2. Page Title (Title Tag) You...

Drastic SEO Changes Can Sometimes Bring Quick SEO Results Sometimes with SEO, when the fundamentals are wrong, fixing them properly can create a very noticeable change quite quickly. A good example is Nifty Gifts, a great South African business with a strong website, lots of products and plenty of collections. We spent a lot of time fixing the onsite SEO, especially: • Page titles • Meta descripti...

The Power of SEO: Putting a Value on Organic Traffic Here’s a simple way to show the value SEO can bring to a business. I looked at 90 days of Google Analytics data for one of my clients. 49% of all sessions came from organic search. Then I looked at the Google Ads data for the same 90-day period. The account spent just over R49,000 on Google Ads. And organic search delivered more traffic than all...

Looking for a Canva Alternative? Try PosterMyWall If you’re creating content for Instagram, Facebook, posters, promotions or social media, here’s a tool worth checking out. It’s called PosterMyWall. I’ve got no affiliation with them. I just like finding alternatives to the same boring templates and generic AI slop that everyone else is using. PosterMyWall gives you a huge library of ready-made tem...

Be Careful of SEO and AEO Services Promising Easy Results SEO and Answer Engine Optimisation are complicated. There are no guaranteed shortcuts, and there are definitely no magic subscriptions that suddenly give you incredible rankings because they publish a blog every day and build a few backlinks. I keep seeing services advertised online showing dramatic before-and-after screenshots and promisin...

Google Ads Quality Score: What is it and why is it so important? Have you ever looked at your Quality Score inside Google Ads? It’s one of those fundamental things you need to understand because the quality of your ads can have a major impact on what you pay for clicks and how competitively your ads perform. Google gives your keywords a Quality Score from 1 to 10, based mainly on: • Expected click...

Create Animated Videos for Free with HeyGen HyperFrames and Claude Code You can now create animated videos using HeyGen HyperFrames and Claude Code, and it’s incredibly simple. HyperFrames itself is free and open-source, and local rendering doesn’t use HeyGen credits. You may still pay for your Claude Code usage or any optional hosted AI services you use.  Install the HyperFrames skill inside Clau...

Are You Embarrassed Of Your Website? Be honest with yourself. When you give someone your website address, are you actually proud of what they’re going to see? Does it represent your business properly? Does it explain what you do? Does it make people trust you? Because if you’re embarrassed about your own website, that’s a problem. Your website is one of the most important parts of your business on...

Your Slow Website Is Hurting Your SEO I don’t care what anyone tells you, if your website is painfully slow, it is going to hurt your results. And often, the slow website is only the presenting problem. The real problem could be underneath: • Poor hosting • Too many plugins • Heavy scripts • Oversized images • Bad development • Technical problems across the site Site speed and Core Web Vitals form...

Giving Back to the Next Generation of Digital Marketers at Rosebank International The other day I had the privilege of being a guest speaker at Rosebank International in Braamfontein, Johannesburg. I recently saw that they were teaching digital marketing and thought, I’ve been doing this for nearly 20 years, I love this industry, why not give something back? I was supposed to speak for 30 minutes....

Is Your Company and Brand Being Mentioned and Cited in ChatGPT and Other AI Models? Do you actually know whether your company is being mentioned or cited in ChatGPT, Claude, Perplexity, Grok or Google AI Overviews? Most businesses have no idea how to check. I’ve been testing @OtterlyAI, and I’m really impressed with it. You can put in your own brand or a competitor and see: • Where your brand is b...

SEO and Ads Bring Traffic. Websites Convert Getting people to your website is only half the job. Google Ads can bring you clicks. SEO can bring you organic traffic. Social media can send people to your site. But none of that guarantees a sale. The website still has to convert. If your prices aren’t competitive, your product range is weak, your shipping is poor, your warranties aren’t clear, or peo...

Your Camera Isn’t the Problem. Clean Your Damn Lens. If you’re filming content on your phone or camera, do one simple thing before you start: Clean your lens. It sounds obvious, but I see people getting this wrong all the time. Your phone is in your hand all day. You touch it, put it down on tables, put it in your pocket, and the camera lens picks up fingerprints, dust and dirt. Then people start...

Bad Google Ads Leads? The GIGO Principle Explains Why If your Google Ads campaigns are not producing the conversions you want, the problem may be the data you are feeding back into Google. There is a simple principle called GIGO: Garbage In, Garbage Out. And it applies perfectly to Google Ads. Automated bidding can work extremely well, but only when Google is receiving accurate conversion data. If...

Use Claude Cowork Chrome Extension to Optimise Your Google Business Listing If you want better local SEO results, your Google Business Profile needs to be properly optimised. One of the easiest ways I’ve found to do this is using Claude Cowork with the Claude Chrome extension. Open your Google Business Profile, make sure it’s ready to edit, then ask Claude to first read your website and understand...

The Google September 2026 Spam Update Is Rolling Out. What You Have to Know Google has started rolling out its September 2026 Spam Update, and if you’re involved in SEO, keep an eye on your rankings over the next couple of weeks. The update started on 24 September 2026, is global, applies to all languages and may take up to two weeks to complete. So what does it mean? Google continually updates it...

What are most popular AI Brands and AI Chatbots in South Africa (August 2026) I pulled together data from Similarweb, DataForSEO and Google Keyword Planner to get a clearer picture of which AI brands South Africans are actually searching for and using. Here is what the data shows. Most searched AI brands on Google in South Africa: ChatGPT Gemini DeepSeek Claude ChatGPT is in a league of its own, w...