Top Click Media

Singles’ Day: The World’s Biggest Online Shopping Event Is Also Happening in South Africa! Today is 11 November, better known as Singles’ Day, and if you’ve never heard of it, you’re going to be amazed at just how big it is! What started as a fun celebration among Chinese university students in 1993 has become an absolute monster in the world of e-commerce. In 2009, Alibaba turned Singles’ Day int...

AI Slop Websites All Look the Same, and They’re Ruining the Web! I’m seeing more and more websites built with AI tools like Claude and ChatGPT, and quite frankly, I’m getting tired of seeing the same designs over and over again! The same beige and orange colours. The same fonts. The same layouts. The same generic look and feel. Where has all the creativity gone? Don’t get me wrong. AI is an incred...

Is Your Brand on Pinterest? If Not, You’re Missing a Massive Opportunity! I genuinely believe Pinterest is one of the most overlooked platforms in digital marketing, especially for businesses selling visual products. And the numbers are enormous! According to Similarweb, Pinterest attracted approximately 1.6 billion website visits globally in August 2026. Even more impressively, Pinterest recently...

Want to Grow Your Brand on Social Media? Stop Being Afraid to Put Yourself Out There! On Friday, I had a great conversation with my good friend of over 30 years, Nevin Sher, better known as South Africa’s Diamond Guy. Nevin has built an incredible personal brand on social media, particularly in the jewellery industry, and I’ve watched his journey closely because we actually started creating conten...

Two New Books on Answer Engine Optimization (AEO) I Can’t Wait to Read! Two new books arrived from Amazon today, and I’m really looking forward to getting stuck into them! The first is AI SEO For Dummies by Nathan Gotch, one of the leading names in the SEO industry. I’ve been following Nathan for years. He’s the founder of Rankability, and I’ve always enjoyed his blogs, videos and insights into SE...

ChatGPT Is Now Handling Search Activity Equivalent to 20% of Google Searches! That’s a massive number, and something every business owner and digital marketer should be paying attention to. According to OpenAI, the number of searches happening on ChatGPT is now equivalent to approximately 20% of Google’s search volume. Now, the exact figures are debatable, and Google’s own search numbers aren’t al...

Big Brands Bullying Content Creators! How’s this for chutzpah? A leading technology brand in South Africa recently approached me to promote their products through video reviews. They loved my content, wanted to work with me and thought I’d be a great fit for their brand. Sounds fantastic, right? Until we started discussing payment! They wouldn’t pay me per video. They wouldn’t offer commission on...

Vagueness Is the Enemy of Digital Marketers! One of the biggest problems I see in digital marketing isn’t a lack of knowledge, experience or even budget. It’s vagueness! Whether you’re dealing with SEO, Google Ads, social media advertising or Answer Engine Optimization (AEO), being vague can seriously affect your results. I’ve seen it countless times when dealing with clients, employees and other...

ChatGPT Ads Are Great, But Organic Results Are Even Better! Since announcing that ChatGPT advertising is coming to South Africa, I’ve been flooded with enquiries from businesses wanting to get their ads onto the platform. And I completely understand why! But here’s what so many businesses are overlooking. Why focus only on paying for advertising on ChatGPT when you could also be getting your busin...

Google Is Poisoning Search Results! Can You Still Trust Your SEO Rankings? This is massive news for the SEO industry, and something every SEO agency, digital marketer and website owner needs to know about! Google is reportedly showing different search results to third-party SEO tracking tools compared to what real users are seeing on Google. And the implications are enormous! Ahrefs has officially...

Google Search Is Dying? Explain This $82 BILLION! While everyone is talking about ChatGPT replacing Google, Google has just delivered one of the biggest reminders of who’s still dominating online advertising. $82 BILLION in advertising revenue. In just THREE MONTHS! That’s almost $900 MILLION every single day! And here’s what makes these numbers even more interesting. Google Search and related adv...

Why Big Companies and Brands Often Ignore Their SEO One thing I’ve noticed over the years is that the bigger the brand, the more likely they are to overlook serious problems with their SEO. And what’s even more surprising is that many of them don’t seem particularly concerned when these issues are brought to their attention. Why? Because sales are doing well, so they assume their SEO must be perfo...

Check If Google Has Turned On AI Max In Your Google Ads Account! If you’re running Google Ads Search campaigns, there’s an important setting you need to check immediately. It’s called AI Max, and we’ve been finding it enabled in a significant number of Google Ads accounts we’ve recently audited. Google now enables AI Max by default when creating new Search campaigns, and certain existing campaigns...

If You Don’t Pay Your Invoices, You’re a Criminal! One of the most frustrating things about running a business is dealing with clients who simply refuse to pay for work that’s already been completed. You agree on a price, sign a contract, deliver the work as promised, send the invoice, and then suddenly the excuses begin. Cash flow problems. Delayed payments. Promises to pay later. Or even worse,...

ChatGPT Ads Have Officially Launched in South Africa! This is massive news for digital marketing in South Africa! OpenAI has officially announced that ChatGPT advertising is expanding into South Africa, opening up an entirely new advertising channel for businesses. And this is a big deal. People are increasingly using ChatGPT to research products, compare services, find businesses and make purchas...

Cinema and Movie Theatre Advertising: Why Are Advertisers Still Spending Money on It? I genuinely don’t understand why some businesses are still spending a fortune advertising on cinema screens, especially when so many screenings have hardly anyone in the audience. Think about it. You’re paying significant amounts of money to advertise on a massive screen, but what happens when there are only a ha...

Google Ads Auto-Apply Recommendation Changes Could Be Hurting Your Campaign Performance! I recently audited a Google Ads account for a potential client in Toronto, Canada, and immediately spotted a major red flag: Auto-Apply Recommendations were enabled. These settings allow Google to automatically make changes to your campaigns, potentially including: Removing negative keywords Removing existing...

Michael Olise’s Nike Deal Is Unlike Anything We’ve Seen in Football! While most of the world’s biggest footballers sign multi-million-pound boot sponsorship deals, Michael Olise has been doing something completely different. The Bayern Munich superstar has reportedly refused sponsorship deals for years because he wants the freedom to choose his own football boots. And here’s where the story gets r...

ASUS ZenScreen OLED MQ16FC: The Portable Monitor I Didn’t Know I Needed! My good friends at ASUS recently sent me their new ASUS ZenScreen OLED MQ16FC, and after using it for the past few days, I can honestly say it’s made a huge difference to my productivity. I’m constantly on the road, meeting clients or working from coffee shops. While I’m used to having multiple screens in my office, working f...

How to Audit Your Entire Website’s Onsite SEO with Screaming Frog Want to check hundreds or even thousands of webpages for SEO issues without going through them individually? One of my favourite SEO tools is Screaming Frog SEO Spider, which allows you to crawl an entire website and identify onsite SEO problems at scale. With Screaming Frog, you can quickly check: Page Titles: Find missing, duplica...

Onsite SEO Character Limits for Page Meta Titles and Page Meta Descriptions If you’re serious about onsite SEO, there are two numbers you should never forget: 60 and 160. 60 Characters: The maximum length I recommend for your SEO page titles. 160 Characters: The maximum length I recommend for your meta descriptions. These are two character limits I’m extremely strict about when optimising websites...

The Best FREE Chrome Extension for Onsite SEO! One of the SEO tools I use probably 100 times a day is completely free, and it’s an absolute time-saver. It’s called the Detailed SEO Extension, and if you’re serious about SEO, I highly recommend installing it. With just one click, you can instantly check: Page titles and meta descriptions, including character lengths. H1 headings and other HTML head...

Does Google and AI Know What Your Website Is About? Your Homepage Title Matters! One of the most important elements of SEO and Answer Engine Optimisation (AEO) is your homepage title. It’s prime real estate for telling Google, Bing, ChatGPT, Claude, Gemini and other search engines and AI platforms exactly what your business does. Yet so many websites get this completely wrong. Your homepage title...

Four Onsite SEO Elements Every Website Owner Needs to Understand Want to improve your SEO? Start by understanding four fundamental elements on every single page of your website. 1. URL (Page Address) This is the actual web address where your page lives. Every page has its own URL, and it’s one of the first things search engines use to identify and access your content. 2. Page Title (Title Tag) You...

Drastic SEO Changes Can Sometimes Bring Quick SEO Results Sometimes with SEO, when the fundamentals are wrong, fixing them properly can create a very noticeable change quite quickly. A good example is Nifty Gifts, a great South African business with a strong website, lots of products and plenty of collections. We spent a lot of time fixing the onsite SEO, especially: • Page titles • Meta descripti...