Top Click Media

Start Using Reddit To Get Clients and To Help with Research Have you ever properly used Reddit? I’ve been using it a lot more over the last few months, and I honestly think a lot of businesses and marketers are completely underestimating it. Reddit is made up of communities around almost every topic imaginable. People ask questions, share ideas, give advice, talk about problems and help each other...

Have You Seen Nike’s Robots.txt File on Their Website? For those of you who don’t speak SEO, a robots.txt file is a simple text file that gives instructions to search engine crawlers about which parts of a website they can or cannot crawl. Most robots.txt files are pretty boring. Nike’s is not. Their famous slogan is: Just Do It. But inside their robots.txt file, they’ve changed it to: Just Crawl...

Nike’s SEO Is BROKEN. And I’ll Prove In This Video.  Nike are performing terribly when it comes to SEO. I put  nike.com  into Ahrefs and looked specifically at the United States. At first glance, the numbers look incredible. Nike were ranking for around 406,000 keywords. But then I started filtering out branded searches. Nike. Jordan. Air Force 1. Barcelona. And all the other branded terms associa...

Nike Just Lost Mbappé. Here’s the Marketing Lesson. Kylian Mbappé has ended his long relationship with Nike and joined Swiss sportswear brand On in a deal that includes both cash and equity. For On, which is pushing into football, signing one of the world’s biggest athletes gives the brand enormous global attention.  The timing is particularly interesting because Nike is already going through a ma...

Google Ads Agencies: Beware of This Fake Client Phishing Scam If you manage Google Ads accounts for clients, you need to know about this scam. And yes, it’s real. Other PPC agencies have been reporting the same pattern. The scam often starts with what looks like an incredible new business enquiry. Someone claims to work for a large, legitimate company and says they have a massive Google Ads budget...

What Is the Most Popular SEO Software in South Africa? Semrush or Ahrefs? I wanted to see which of the two biggest SEO software platforms, Semrush or Ahrefs, attracts more traffic from South Africa, so I compared them using Similarweb. The difference surprised me. According to the Similarweb data I checked: • Semrush: approximately 92,000 monthly visits from South Africa • Ahrefs: approximately 34...

Getting Less Than 200 Views on Instagram or TikTok? Your Content Might Be the Problem It’s easy to blame the algorithm when your videos on Instagram, TikTok, Facebook, YouTube or LinkedIn aren’t getting views. “The Instagram algorithm changed.” “TikTok isn’t pushing my videos.” “My reach has been restricted.” Sometimes the answer is much simpler: your content just isn’t good enough. If people aren...

Get Your Business on Top of ChatGPT in South Africa and the World When someone asks ChatGPT for the best business, agency or service in your industry, you want your company to be one of the names that comes up first. That is where Answer Engine Optimisation comes in. At Top Click Media, we’ve applied this to our own business first. Search for: • Best digital marketing agency in South Africa • Best...

Google Ads Audit: A Perfect Example of How Businesses Waste Money I audited a Google Ads account for a high-end luxury safari company, and unfortunately, it’s a perfect example of how a good business with a great website can waste serious money when its Google Ads account isn’t set up correctly. The problems included: • Google automatically applying changes to the account • Page views incorrectly...

Connect Your WordPress Site to Claude and Make Edits Using the REST API You can connect Claude directly to your WordPress website through the WordPress REST API and use natural language to help manage your site. Instead of constantly logging into WordPress, finding pages and manually making changes, you can ask Claude to perform supported actions through the API. You can use it to help: • Create a...

SEO Is Dead! SEO Is Dying! Lies. In Fact, SEO Has Never Been Stronger. People have been saying SEO is dead for decades. Social media was going to kill SEO. Google updates were going to kill it. ChatGPT was going to kill it. Then came AI Overviews, AI Mode and the explosion of LLMs. Yet search continues to grow. Google’s latest financial results certainly don’t look like a company whose search busi...

Invest in the Long-Term Growth and Sustainability of SEO. Don’t Only Buy Traffic From Paid Ads. Paid advertising is incredibly powerful. Google Ads, Meta Ads and other platforms can generate traffic, leads and sales almost immediately. But the moment you stop paying, the traffic stops. That’s why businesses shouldn’t rely entirely on paid media. SEO is about building a long-term digital asset. Str...

Google Search Spam Updates Could Be Why Your AI-Written Content Is Falling If you’ve filled your website with hundreds of AI-written articles and your SEO traffic is dropping, the problem isn’t necessarily that you used AI. The problem could be the quality of what you published. AI-generated content is not automatically bad for SEO. What matters is whether the content is original, useful, accurate...

Search EVERYWHERE Optimisation: SEO Is No Longer Just About Google People don’t search in one place anymore. They search on Google, Bing, ChatGPT, Gemini, Claude, Perplexity, Copilot, Reddit, YouTube, TikTok, Instagram, LinkedIn, news websites, blogs and forums. That changes how we need to think about SEO and Answer Engine Optimisation. Your potential customers might Google your service. They migh...

Apple Maps and Bing Places for Businesses Must Also Get Attention for Local SEO When businesses think about local SEO, most of the attention goes to Google Business Profile, previously called Google My Business. And yes, it should still be a major priority. But Apple Maps and Bing Places for Business deserve attention too. Think about how many potential customers use iPhones and Apple Maps to find...

Social Media Is Dead. 💀We’re Now in the Age of Interest Media. Facebook, Instagram, TikTok, LinkedIn, YouTube and X may still be called “social media”, but the way people use these platforms has fundamentally changed. They are increasingly becoming content and interest platforms. A 2026 Statista Consumer Insights in the  USA found that 48% said entertainment was an important reason for using soci...

Google PMax Campaigns Is Not for 99% of Service-Based Companies Performance Max is one of Google’s most heavily promoted campaign types, but that doesn’t mean it’s the right choice for every business. For most service-based companies, I would much rather start with tightly controlled Google Search campaigns. Why? If you’re a plumber, lawyer, dentist, accountant, digital agency or another service b...

Google’s New /goto URL Redirect Is Big News for SEO Google has made a significant technical change to the way links work in its search results. Instead of Google Search always exposing and linking directly to the destination URL, Google is increasingly routing results through a google.com/goto redirect before sending the user to the website. Why does this matter for SEO? A huge part of the SEO ind...

Do You Still Need a Website in the Age of Google AI Overviews, AI Mode and LLMs? Absolutely. Search is changing rapidly. People are using Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude and other LLMs to find businesses, products and services. But your website is still at the centre of your digital presence. It remains one of the main sources search engines and AI platforms use to understand...

DataForSEO is a powerful data platform for SEO, Google Ads, keyword research, competitor analysis, reporting and Answer Engine Optimisation. Unlike traditional SEO platforms such as Ahrefs and Semrush, DataForSEO gives you direct access to huge amounts of search data through APIs and integrations. That includes keyword search volumes, CPC data, SERP results, rankings, backlinks, Google Maps data,...

What does SEO and Answer Engine Optimisation actually look like when it works? Take a look at the results we achieved for one of our clients for the highly competitive search “best online school in South Africa.” Our client is ranking number 1 or being recommended across: • Google Organic Search • Google AI Overviews • Google AI Mode • ChatGPT • Gemini • Claude • Bing • Grok This is what modern se...

See Your AI Citations and Improve Your Answer Engine Optimisation with Microsoft Clarity Microsoft Clarity has introduced a free Citations dashboard that helps website owners understand how their content is being used and cited within AI-generated answers. This gives businesses valuable insight into their visibility across AI-powered search and answer engines. The dashboard includes metrics such a...

Google now allows eligible business owners to connect their Google Business Profile to Gemini and manage key parts of it conversationally. You can use Gemini to help update business information, manage hours and contact details, review customer feedback, draft review responses, create posts and better understand how people are finding your business. From a local SEO perspective, this is important....

If you’re running Google Ads, the Search Terms Report should be one of the first places you look when analysing performance. It shows you the actual searches people typed into Google before clicking your ads. This is where you can find irrelevant searches wasting budget, identify new negative keywords, discover valuable new keyword opportunities and understand whether Google is matching your ads t...

Google has introduced a Search generative AI control inside Google Search Console that allows website owners to exclude their content from appearing in Google’s generative AI features. This includes: • Google AI Overviews • Google AI Mode • Generative AI features in Google Discover If your website is set to Exclude, your content won’t be shown or linked within these generative AI experiences and w...