The Art of Commerce

Anish Raul has made several major decisions this year that could shape the next five. Some looked reckless from the outside, but each one took far longer to make than people might expect. In EP71 of The Art of Commerce, Anish and Ajinkya “Jinx” Joglekar talk about how people actually make decisions when they do not have perfect information. They discuss why delay can sometimes be more costly than...

For years, Anish Raul saw leaving a corporate career as a one-way door. But after thinking more seriously about what he wanted from his career, that assumption started to change. In EP70 of The Art of Commerce, Anish and Ajinkya “Jinx” Joglekar talk about alternative career paths, creating opportunities outside a traditional job, and building more control over where your career can go. They discus...

In 2025, Anish Raul and Ajinkya “Jinx” Joglekar made a series of predictions about where AI, marketing, and technology would be heading in 2026. Now, they are checking the receipts. In EP69 of The Art of Commerce, Anish and Jinx revisit those predictions to see what actually happened. They discuss the rise of AI agents, why companies are still struggling to redesign teams and workflows around new...

Crocs has introduced a brand ambassador who will never age, need an agent or create an off-camera scandal: Niles the Crocodile. In EP68 of The Art of Commerce, Anish Raul and Ajinkya “Jinx” Joglekar discuss why Crocs is turning a six-foot mascot into what its CMO describes as a long-term investment in scalable intellectual property. They explore what separates a memorable mascot from another brand...

What happens when a baseball team stops thinking about ticket sales and starts thinking about fans? In EP 67 of The Art of Commerce, Anish Raul and Ajinkya “Jinx” Joglekar explore how Jesse Cole turned the Savannah Bananas into one of the most talked-about sports brands by building the entire experience around one idea: Fans First. They break down how the Savannah Bananas use attention-grabbing br...

Klarna’s CMO says “Klarna has no fans.” But is that a problem? In EP 66 of The Art of Commerce, Anish Raul and Ajinkya “Jinx” Joglekar unpack the growing obsession with brand fandom and ask a bigger question: Does every brand actually need fans? They explore why some brands, like Netflix, naturally lend themselves to fandom, while utilitydriven businesses like Klarna may be better off focusing on...

AI agents are moving beyond simple chatbots. They can now analyze data, research competitors, plan campaigns and automate parts of the work marketers do every day. But does that mean humans are becoming less valuable? In EP 65 of The Art of Commerce, Anish Raul and Ajinkya “Jinx” Joglekar explore how AI agents are changing marketing and business workflows. Anish shares what he learned testing Adob...

Hasbro, Mattel and Lego faced the same question: how can content turn physical products into powerful intellectual property? Their answers could not have been more different. In EP 64 of The Art of Commerce, Anish Raul and Ajinkya “Jinx” Joglekar examine how three toy giants approached Hollywood and content. Hasbro bought a production studio, Mattel gave filmmakers more creative freedom with Barbi...

What happens when a product goes viral before it even exists? In EP 63 of The Art of Commerce, Ajinkya “Jinx” Joglekar interviews co-host Anish Raul about the story behind First Figures. It started with an AI-generated reel featuring a collectible figure inspired by Hindu mythology. The first video reached nearly 2 million views, a follow-up reached 6 million, and within a week, Anish collected 8,...

Your first 90 days are about learning, listening, and building trust. But what happens after that? In EP 62 of The Art of Commerce, Anish and Jinx explore the next phase of leadership, when the safety net disappears and expectations shift from potential to real results. They discuss how to keep momentum without a fixed finish line, use the trust you have earned, and grow from a people-pleaser into...

Most teams don’t break because they lack tools. They break because they use tools to move faster on things that never mattered in the first place. In EP 61 of The Art of Commerce, we sit down live on air with Claude for a no-softballs interrogation on creativity, conviction, and what AI actually gets wrong about marketing. This episode covers:Why AI is a multiplier of existing strategy rather than...

People are terrified of AI taking their jobs. But ignoring the technology won't save you—it will only accelerate your irrelevance. The reality? AI can process a billion data points, but it can't read the room. In EP 59 of The Art of Commerce, we break down the reality of AI in the modern workforce with Craig Foldis, Founder and CEO of Chat Walrus and former executive at Crocs. This episode...

In EP 58 of The Art of Commerce, we break down why enterprise AI keeps failing with Craig Foldes, founder of Chat Walrus and former Global Head of AI at Crocs. This episode covers:Why 95% of corporate AI pilots are built to fail from the start. The "Planet Fitness playbook" for removing friction and driving widespread AI adoption. How to turn ChatGPT from a basic search engine into your...

America turns 250 this year. Every brand is rushing to wave a flag. Most of them will get it completely wrong. In EP 56 of The Art of Commerce, we break down what actually makes a great American campaign and why the most iconic brands don't just celebrate the country—they make an argument for it. This episode covers:Why pandering with patriotism is a fast track to brand suicide. The "Moto...

Live from Adobe HQ at San Jose, Anish catches up with Reed Carlberg, Senior Director at Adobe's Experience League, live from the AI Marketing Garage in San Jose. We break down the massive shift toward agentic workflows, why AI will actually create a massive surge in marketing employment, and how enterprise leaders are upskilling their teams at global scale. This episode covers:The Agentic Para...

Most leaders fail before they even start. They jump straight into execution, inherit invisible management debt, and try to out-produce a broken system. Real leadership isn't about doing the work—it's about building the logic that lets your team scale. In EP 55 of The Art of Commerce, we break down the definitive blueprint for navigating your first quarter as a new boss without micromanagin...

In EP 54 of The Art of Commerce, hosts Anish Raul and Jinx Joglekar sit down with digital marketing legend Avinash Kaushik to dissect why the traditional role of the analyst will completely vanish by 2028. If your entire marketing strategy relies on vanity metrics and manual optimization, you are already leaving massive revenue on the table. This episode covers:The Flip of the 10/90 Rule: Why Avin...

In EP 53 of The Art of Commerce, we break down how to fix your broken data strategy and match customer intent with legendary digital measurement expert Avinash Kaushik. This episode covers: Why the traditional marketing funnel is a lie—and what to use instead. The architecture of the See, Think, Do, Care framework. How to leverage empathy and human psychology to influence executive decision-making...

Most teams don’t stall because they lack talent. They stall because they’re waiting for permission. When leadership is a black box, momentum dies in the dark. In EP 45 of The Art of Commerce, we break down why productive transparency is the ultimate force multiplier for scaling a business. Anish and Jinx pull back the curtain on why sharing context—not just information—is the only way to get your...

In EP 51 of The Art of Commerce, host Anish Raul sits down with Susan Aziz, former Senior Manager of Customer Programs at Adobe, live from Adobe Summit. They pull back the curtain on Adobe’s massive shift toward an open ecosystem and break down exactly what it takes to build real, un-fluffable AI marketing skills today. This episode covers:The Death of AI Jargon: How Adobe's "AI for Marke...

In EP 51 of The Art of Commerce, we break down how the rise of agentic audiences is completely shifting the digital experience landscape and forcing a radical merger between brand identity and marketing technology. This episode covers:-The Agentic Audience: Why your content must now serve both human emotion and structured AI data.-Content as Code: Utilizing the Adobe LLM Optimizer to maximize data...

Most marketers are drowning in operational overhead. They're spending more time managing workflows than actual creative strategy. But a massive shift just proved there's a better way to move mountains. In EP 50 of The Art of Commerce, we go inside the first-ever Adobe Agentic Marketing Garage at Adobe Summit to break down how collaborative AI agents are fundamentally reshaping worker produ...

In EP 47 of The Art of Commerce, we break down how to scale your web personalizations to a level that is humanly impossible. Host Anish Raul talks with Anker "AJ" Goyal, CEO and founder of Fibr AI, live from the #AdobeSummit to reveal how brands are uncovering millions in hidden ad revenue by automating the match between search intent and landing pages. This episode covers: • The "N...

Marketing fluff is dying. A new kind of visitor is hitting your site, and they don't care about your "brand story." They’re fast, they’re digital, and they’re making decisions for your customers. In this Field Notes episode from #adobesummit of The Art of Commerce, Anish Raul sits down with Matt Wright from Gain Conversion live from the Adobe Summit field. They dive deep into the &qu...

If you're still drawing a line between brand and performance, you're missing the point. In EP 47 of The Art of Commerce, we break down why the "Brand vs. Performance" debate is a marketing myth. We’re joined by Alicia Waters (Mila, ex-Starbucks) to dismantle the silos that keep brands from scaling and discuss how to move commerce with high-impact art. This episode covers: The Bra...