The Art of Commerce

In EP 58 of The Art of Commerce, we break down why enterprise AI keeps failing with Craig Foldes, founder of Chat Walrus and former Global Head of AI at Crocs. This episode covers:Why 95% of corporate AI pilots are built to fail from the start. The "Planet Fitness playbook" for removing friction and driving widespread AI adoption. How to turn ChatGPT from a basic search engine into your...

America turns 250 this year. Every brand is rushing to wave a flag. Most of them will get it completely wrong. In EP 56 of The Art of Commerce, we break down what actually makes a great American campaign and why the most iconic brands don't just celebrate the country—they make an argument for it. This episode covers:Why pandering with patriotism is a fast track to brand suicide. The "Moto...

Live from Adobe HQ at San Jose, Anish catches up with Reed Carlberg, Senior Director at Adobe's Experience League, live from the AI Marketing Garage in San Jose. We break down the massive shift toward agentic workflows, why AI will actually create a massive surge in marketing employment, and how enterprise leaders are upskilling their teams at global scale. This episode covers:The Agentic Para...

Most leaders fail before they even start. They jump straight into execution, inherit invisible management debt, and try to out-produce a broken system. Real leadership isn't about doing the work—it's about building the logic that lets your team scale. In EP 55 of The Art of Commerce, we break down the definitive blueprint for navigating your first quarter as a new boss without micromanagin...

In EP 54 of The Art of Commerce, hosts Anish Raul and Jinx Joglekar sit down with digital marketing legend Avinash Kaushik to dissect why the traditional role of the analyst will completely vanish by 2028. If your entire marketing strategy relies on vanity metrics and manual optimization, you are already leaving massive revenue on the table. This episode covers:The Flip of the 10/90 Rule: Why Avin...

In EP 53 of The Art of Commerce, we break down how to fix your broken data strategy and match customer intent with legendary digital measurement expert Avinash Kaushik. This episode covers: Why the traditional marketing funnel is a lie—and what to use instead. The architecture of the See, Think, Do, Care framework. How to leverage empathy and human psychology to influence executive decision-making...

Most teams don’t stall because they lack talent. They stall because they’re waiting for permission. When leadership is a black box, momentum dies in the dark. In EP 45 of The Art of Commerce, we break down why productive transparency is the ultimate force multiplier for scaling a business. Anish and Jinx pull back the curtain on why sharing context—not just information—is the only way to get your...

In EP 51 of The Art of Commerce, host Anish Raul sits down with Susan Aziz, former Senior Manager of Customer Programs at Adobe, live from Adobe Summit. They pull back the curtain on Adobe’s massive shift toward an open ecosystem and break down exactly what it takes to build real, un-fluffable AI marketing skills today. This episode covers:The Death of AI Jargon: How Adobe's "AI for Marke...

In EP 51 of The Art of Commerce, we break down how the rise of agentic audiences is completely shifting the digital experience landscape and forcing a radical merger between brand identity and marketing technology. This episode covers:-The Agentic Audience: Why your content must now serve both human emotion and structured AI data.-Content as Code: Utilizing the Adobe LLM Optimizer to maximize data...

Most marketers are drowning in operational overhead. They're spending more time managing workflows than actual creative strategy. But a massive shift just proved there's a better way to move mountains. In EP 50 of The Art of Commerce, we go inside the first-ever Adobe Agentic Marketing Garage at Adobe Summit to break down how collaborative AI agents are fundamentally reshaping worker produ...

In EP 47 of The Art of Commerce, we break down how to scale your web personalizations to a level that is humanly impossible. Host Anish Raul talks with Anker "AJ" Goyal, CEO and founder of Fibr AI, live from the #AdobeSummit to reveal how brands are uncovering millions in hidden ad revenue by automating the match between search intent and landing pages. This episode covers: • The "N...

Marketing fluff is dying. A new kind of visitor is hitting your site, and they don't care about your "brand story." They’re fast, they’re digital, and they’re making decisions for your customers. In this Field Notes episode from #adobesummit of The Art of Commerce, Anish Raul sits down with Matt Wright from Gain Conversion live from the Adobe Summit field. They dive deep into the &qu...

If you're still drawing a line between brand and performance, you're missing the point. In EP 47 of The Art of Commerce, we break down why the "Brand vs. Performance" debate is a marketing myth. We’re joined by Alicia Waters (Mila, ex-Starbucks) to dismantle the silos that keep brands from scaling and discuss how to move commerce with high-impact art. This episode covers: The Bra...

In EP 45 of The Art of Commerce, we sit down with Alicia Moore, former VP of Marketing at Halfdays and former brand leader at La Colombe Coffee, to unpack the science of scaling "vibes" without losing the soul of the business. This episode covers: -The Stewardship of Brand: Why creativity is a business requirement, not a luxury. -The "Secret Club" Effect: How to make customers...

Most teams don’t stall because they lack talent. They stall because they’re waiting for permission. When leadership is a black box, momentum dies in the dark. In EP 45 of The Art of Commerce, we break down why productive transparency is the ultimate force multiplier for scaling a business. Anish and Jinx pull back the curtain on why sharing context—not just information—is the only way to get your...

In EP 44 of The Art of Commerce, Anish and Jinx report live from the floor of Adobe Summit 2026 in Las Vegas. From the shock announcement of Shantanu Narayen’s transition to a masterclass in leadership from NVIDIA’s Jensen Huang, this is the raw, "Field Notes" breakdown of Day 1.This episode covers:The Agentic Shift: How Adobe CX Enterprise Coworker is turning AI into an actual teammate....

In EP 43 of The Art of Commerce, we break down the transition from generative AI to Agentic AI with Anup Chamrajnagar, co-founder of Gradial. We explore how to move beyond simple content creation and into the world of automated orchestration, execution, and closing the loop on personalization. This episode covers: -The Execution Gap: Why creating 100 million variants is easy, but reviewing and dep...

Creative AI is a commodity. Execution is the bottleneck. Most marketing teams don't fail because they lack ideas—they fail because their ideas die in ticket queues and CMS hell. In EP 42 of The Art of Commerce, we break down how Anup Chamrajnagar and the team at @Gradial are redefining "Vibe Marketing" to solve the enterprise execution gap. This episode covers: - The Vibe Marketing P...

Most teams don’t break because of one big mistake. They break because small things go unaddressed. In EP 41 of The Art of Commerce, we break down leadership debt —the hidden cost of postponed conversations, unclear standards, and decisions left hanging. This episode covers: Why unresolved issues don’t disappear—they compound The difference between decision debt and relationship debt How small fiss...

Most teams don’t move slow because they lack talent. They move slow because they lack clarity. In EP 40 of The Art of Commerce, we break down why complexity kills momentum—and how the best leaders act as a “compression layer” for the business. This episode covers:Why vision isn’t inspiration, it’s simplificationHow great leaders turn chaos into clear directionWhy activity doesn’t equal achievement...

Sora is dead. Not slowly. Not quietly. One day it’s the future of AI video. Next day—it’s gone. In this Field Notes episode, we unpack what actually happened:The $1B Disney moment… and the collapse right afterWhy 1% retention kills even the most hyped productsThe real risk of building on tools that can disappear overnightWhat replaces Sora (and why it doesn’t matter as much as you think)This isn’t...

In EP 38 of The Art of Commerce, we sit down with Chris Adamo, founder of Letterhead, to talk about why newsletters are becoming one of the most important owned channels in modern marketing. This episode covers: Why AI is making owned audiences more valuable Why the future of email is smaller, smarter segments How Letterhead evolved from local newsletters to a $30M Series A company What brands sti...

In this episode of The Art of Commerce , we sit down with Chris Adamo , founder of Letterhead , to explore the unconventional path from corporate operator to startup builder. Chris spent years at 1-800-Flowers , working at the intersection of partnerships, commerce, and media. Instead of staying in the traditional corporate lane, he eventually stepped out to build companies, invest in startups, an...

In EP 36 of The Art of Commerce, we break down how K-Pop Demon Hunters became Netflix's biggest title ever — without a real band, a massive marketing budget, or a single fan war. This episode covers: Why frictionless fandom scales faster than defended fandom How Netflix behaved like a peer, not a platform The "spray and pray, then double down" content strategy Why animation removed r...

Visit https://bombai.studio to explore BombAI Studio — our new AI filmmaking and creative production studio built to deliver broadcast-quality commercials at a fraction of traditional time and cost.🎧 Listen on Spotify, Apple Podcasts, and YouTubeIn EP 35 of The Art of Commerce, we go deep into AI filmmaking — how we built BombAI Studio, why AI is reshaping commercial production, and what it means...