The Art of Commerce

In Ep 34 of The Art of Commerce, we sit down with Itai Kafri, VP of Product Growth at Voyantis, to unpack one of the biggest misconceptions in performance marketing:CPA and short-term ROAS do not equal profitability. We explore how value-based bidding evolved from OCPM, why most LTV models fail once activated in paid media, and how predictive modeling must be purpose-built for ranking, signaling,...

In EP 33 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar shift from culture to code. This is not an episode about creative hacks. It is not a media buying playbook. And it is not another ROAS optimization checklist. It is about the quiet infrastructure shaping modern growth. This episode explores how performance marketing evolved from manual bidding to automated systems powere...

In this episode of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar step away from romance and into the machinery behind it. This is not a Valentine’s Day celebration. It is not a gift guide. And it is not about love stories. It is about how one of the most emotionally charged days of the year became one of the most engineered. This episode traces how Valentine’s Day evolved from...

In this Field Notes episode of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar step out of theory and into the aftermath. Recorded immediately after Super Bowl 2026, this episode captures real-time observations, instincts, and unresolved questions while the ads are still echoing and the commentary machine is warming up. This isn’t a ranking. It isn’t a winner’s list. And it isn’t...

In EP 30 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar break down one of the most misunderstood questions in marketing:Why does a 30-second Super Bowl ad cost $7 million, and when does it actually make sense? This episode isn’t about football. It’s about attention. From the very first Super Bowl broadcast to Apple’s legendary 1984 spot, from Coca-Cola’s Mean Joe Greene momen...

In EP 29 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar explore a question every modern marketer eventually runs into:Why does marketing get harder the moment it starts to scale? This episode isn’t about campaigns. It’s about coordination. Joining the conversation are Daniele S. Tedesco, who leads Global Digital & Commerce at Essity, and Jon Dano, Industry Advisor at SAP...

In EP 28 of The Art of Commerce , hosts Anish Raul and Ajinkya “Jinx” Joglekar go beneath the surface of the brands everyone recognizes—and into the invisible systems that actually make the world work. This episode isn’t about logos. It’s about infrastructure. Joining the conversation are Daniele S. Tedesco , who leads Global Digital & Commerce at Essity, and Jon Dano , Industry Advisor at SAP...

In EP 27 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar sit down with Mario Ciabarra, Founder & CEO of Quantum Metric—one of the most influential yet understated platforms in enterprise customer experience. This isn’t a startup hype story. It’s a persistence story. From selling candy as a kid, to hacking early iPhones, to building and exiting his first company in under a...

In EP 26 of The Art of Commerce , hosts Anish Raul and Ajinkya “Jinx” Joglekar sit down with Mario Ciabarra , Founder & CEO of Quantum Metric —one of the quietest powerhouses in enterprise tech. This isn’t a vanity-founder story. It’s a persistence story. From selling candy in school to hacking the first iPhones, from building and selling his first startup in under a year to founding a platfor...

In EP 25 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar close out the year by asking a harder question than predictions ever allow:What does 2026 actually look like for marketing, creativity, and AI?This isn’t a crystal-ball episode. It’s a pattern-recognition one. From Adobe Summit stages to boardrooms, from AI pilots to real ROI pressure, this conversation breaks down the t...

In EP 24 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar do what every brand tries to do in December — but rarely does well. They rewind the year. Using Spotify Wrapped as the cultural lens, this episode unpacks why year-end recaps work, how identity gets quantified, and what 2025 actually revealed once the noise settled. Spotify Wrapped didn’t start as a phenomenon. It starte...

In EP 23 of The Art of Commerce , hosts Anish Raul and Ajinkya “Jinx” Joglekar unpack one of the greatest marketing stories ever told — how Christmas as we know it was shaped, standardized, and scaled by advertising. Santa Claus wasn’t born fully formed. He was iterated on. What began as scattered folklore across regions became a globally consistent icon after brands — most famously Coca-Cola — ap...

When a creator stops selling content and starts selling candy, the entire consumer economy tilts. In EP 22 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar unpack how one of the world’s biggest creators — Jimmy Donaldson, aka MrBeast — turned a chocolate bar into a retail insurgency. Feastables wasn’t a celebrity endorsement. It was a full-stack ecosystem:A brand, a story, a di...

When packaging goes punk, even water can become a billion-dollar rebellion. In EP 21 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar break down the phenomenon that turned the humblest product on earth into a cultural weapon: Liquid Death — the metal-head water brand now valued at over $1B.What started as a joke between friends became a masterclass in category disruption. A tal...

When an awkward problem becomes a $200M category. In EP 20 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar break down how Dude Wipes turned a taboo topic into one of the most profitable category-creation stories in modern DTC.What started as a small joke between friends became a national brand — one that reshaped male hygiene, dominated Walmart shelves, landed on Shark Tank, a...

When a single word turns clever marketing into cultural chaos. In EP 18 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar unpack the Sydney Sweeney × American Eagle controversy — a campaign built on a playful pun that spiraled into a national debate. From NPR to Fox News, the tagline “Sydney Sweeney has great jeans” ignited think pieces, outrage, and stock-market spikes. What st...

When AI stops being a feature—and starts operating like a full-stack growth engine. In EP 18 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar sit down with Aniket Deosthali, CEO of Envive, to break down what happens when AI doesn’t just assist marketers… but actually runs entire workflows, from segmentation to campaign execution to on-site personalization. From guaranteeing zer...

When AI stops being a tool—and starts becoming your marketing team. In EP 17 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar sit down with Aniket Deosthali, founder of Envive, to explore how multi-agent AI systems are transforming the future of commerce. From leading AI innovation at Walmart to building Envive—a platform where agents collaborate, learn, and optimize brand expe...

What happens when a heritage brand trades nostalgia for minimalism—and America revolts? In EP 16 of The Art of Commerce , hosts Anish Raul and Ajinkya “Jinx” Joglekar unpack the Cracker Barrel rebrand that broke the internet. A 55-year-old icon of comfort food tried to modernize with sleeker interiors, lighter menus, and a minimalist logo—only to spark outrage, memes, and even a presidential comme...

What happens when Apple brings its ecosystem power, cultural timing, and cinematic ambition to Formula 1? You get F1: The Movie—a marketing masterclass that blurs the line between sport, storytelling, and spectacle. In EP 15 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar break down how Apple orchestrated one of the most sophisticated launches in entertainment marketing histor...

What happens when a punk-rock guitarist, serial content founder, and head-of-AI martech exec bring their whole playbook to the seemingly boring world of B2B? You get Tim Glomb—taking creative risk-taking to a new level. In EP 14 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar dig into how Tim blends culture, AI, and fearless storytelling to make even SaaS marketing unforgettab...

What happens when a punk-rock guitarist, serial content founder, and head-of-AI martech exec share one life? You get Tim Glomb—again, but deeper. In EP 13 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar dive back in with Tim to unpack the how behind his maverick career—from sweaty club stages and MTV mayhem to steering AI transformation at Wunderkind. Discover how to:Build tea...

What happens when you mix a heavy-metal roadie, MTV producer, and growth-obsessed martech exec? You get Tim Glomb. In EP 12 of The Art of Commerce, Anish Raul and Ajinkya “Jinx” Joglekar sit down with Tim to trace his wild career arc—from touring with Mötley Crüe and producing Viva La Bam to leading AI-driven audience strategy at Wunderkind. Discover how rock-and-roll grit meets modern marketing a...

What do an anxious green owl, a language app, and TikTok chaos have in common? They weren’t just teaching verbs—they were teaching us how brands can have a personality. In this episode of The Art of Commerce, we unpack how Duolingo turned its owl from a simple mascot into a cultural force. We dive into “personality-first” marketing—where mascots become main characters, brands lean into humor, and...

What do TikTok moms, limited-edition tumblers, and a 111-year-old camping brand have in common? They weren’t supposed to go viral. But they did—because they made people feel something. In this episode of The Art of Commerce, we unpack the unlikely rise of Stanley’s 40 oz Quencher—a product that went from forgotten shelf item to cultural icon. We dive into how a legacy brand reinvented itself with...