The Art of Commerce

In EP 45 of The Art of Commerce, we sit down with Alicia Moore, former VP of Marketing at Halfdays and former brand leader at La Colombe Coffee, to unpack the science of scaling "vibes" without losing the soul of the business. This episode covers: -The Stewardship of Brand: Why creativity is a business requirement, not a luxury. -The "Secret Club" Effect: How to make customers...

Most teams don’t stall because they lack talent. They stall because they’re waiting for permission. When leadership is a black box, momentum dies in the dark. In EP 45 of The Art of Commerce, we break down why productive transparency is the ultimate force multiplier for scaling a business. Anish and Jinx pull back the curtain on why sharing context—not just information—is the only way to get your...

In EP 44 of The Art of Commerce, Anish and Jinx report live from the floor of Adobe Summit 2026 in Las Vegas. From the shock announcement of Shantanu Narayen’s transition to a masterclass in leadership from NVIDIA’s Jensen Huang, this is the raw, "Field Notes" breakdown of Day 1.This episode covers:The Agentic Shift: How Adobe CX Enterprise Coworker is turning AI into an actual teammate....

In EP 43 of The Art of Commerce, we break down the transition from generative AI to Agentic AI with Anup Chamrajnagar, co-founder of Gradial. We explore how to move beyond simple content creation and into the world of automated orchestration, execution, and closing the loop on personalization. This episode covers: -The Execution Gap: Why creating 100 million variants is easy, but reviewing and dep...

Creative AI is a commodity. Execution is the bottleneck. Most marketing teams don't fail because they lack ideas—they fail because their ideas die in ticket queues and CMS hell. In EP 42 of The Art of Commerce, we break down how Anup Chamrajnagar and the team at @Gradial are redefining "Vibe Marketing" to solve the enterprise execution gap. This episode covers: - The Vibe Marketing P...

Most teams don’t break because of one big mistake. They break because small things go unaddressed. In EP 41 of The Art of Commerce, we break down leadership debt —the hidden cost of postponed conversations, unclear standards, and decisions left hanging. This episode covers: Why unresolved issues don’t disappear—they compound The difference between decision debt and relationship debt How small fiss...

Most teams don’t move slow because they lack talent. They move slow because they lack clarity. In EP 40 of The Art of Commerce, we break down why complexity kills momentum—and how the best leaders act as a “compression layer” for the business. This episode covers:Why vision isn’t inspiration, it’s simplificationHow great leaders turn chaos into clear directionWhy activity doesn’t equal achievement...

Sora is dead. Not slowly. Not quietly. One day it’s the future of AI video. Next day—it’s gone. In this Field Notes episode, we unpack what actually happened:The $1B Disney moment… and the collapse right afterWhy 1% retention kills even the most hyped productsThe real risk of building on tools that can disappear overnightWhat replaces Sora (and why it doesn’t matter as much as you think)This isn’t...

In EP 38 of The Art of Commerce, we sit down with Chris Adamo, founder of Letterhead, to talk about why newsletters are becoming one of the most important owned channels in modern marketing. This episode covers: Why AI is making owned audiences more valuable Why the future of email is smaller, smarter segments How Letterhead evolved from local newsletters to a $30M Series A company What brands sti...

In this episode of The Art of Commerce , we sit down with Chris Adamo , founder of Letterhead , to explore the unconventional path from corporate operator to startup builder. Chris spent years at 1-800-Flowers , working at the intersection of partnerships, commerce, and media. Instead of staying in the traditional corporate lane, he eventually stepped out to build companies, invest in startups, an...

In EP 36 of The Art of Commerce, we break down how K-Pop Demon Hunters became Netflix's biggest title ever — without a real band, a massive marketing budget, or a single fan war. This episode covers: Why frictionless fandom scales faster than defended fandom How Netflix behaved like a peer, not a platform The "spray and pray, then double down" content strategy Why animation removed r...

Visit https://bombai.studio to explore BombAI Studio — our new AI filmmaking and creative production studio built to deliver broadcast-quality commercials at a fraction of traditional time and cost.🎧 Listen on Spotify, Apple Podcasts, and YouTubeIn EP 35 of The Art of Commerce, we go deep into AI filmmaking — how we built BombAI Studio, why AI is reshaping commercial production, and what it means...

In Ep 34 of The Art of Commerce, we sit down with Itai Kafri, VP of Product Growth at Voyantis, to unpack one of the biggest misconceptions in performance marketing:CPA and short-term ROAS do not equal profitability. We explore how value-based bidding evolved from OCPM, why most LTV models fail once activated in paid media, and how predictive modeling must be purpose-built for ranking, signaling,...

In EP 33 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar shift from culture to code. This is not an episode about creative hacks. It is not a media buying playbook. And it is not another ROAS optimization checklist. It is about the quiet infrastructure shaping modern growth. This episode explores how performance marketing evolved from manual bidding to automated systems powere...

In this episode of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar step away from romance and into the machinery behind it. This is not a Valentine’s Day celebration. It is not a gift guide. And it is not about love stories. It is about how one of the most emotionally charged days of the year became one of the most engineered. This episode traces how Valentine’s Day evolved from...

In this Field Notes episode of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar step out of theory and into the aftermath. Recorded immediately after Super Bowl 2026, this episode captures real-time observations, instincts, and unresolved questions while the ads are still echoing and the commentary machine is warming up. This isn’t a ranking. It isn’t a winner’s list. And it isn’t...

In EP 30 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar break down one of the most misunderstood questions in marketing:Why does a 30-second Super Bowl ad cost $7 million, and when does it actually make sense? This episode isn’t about football. It’s about attention. From the very first Super Bowl broadcast to Apple’s legendary 1984 spot, from Coca-Cola’s Mean Joe Greene momen...

In EP 29 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar explore a question every modern marketer eventually runs into:Why does marketing get harder the moment it starts to scale? This episode isn’t about campaigns. It’s about coordination. Joining the conversation are Daniele S. Tedesco, who leads Global Digital & Commerce at Essity, and Jon Dano, Industry Advisor at SAP...

In EP 28 of The Art of Commerce , hosts Anish Raul and Ajinkya “Jinx” Joglekar go beneath the surface of the brands everyone recognizes—and into the invisible systems that actually make the world work. This episode isn’t about logos. It’s about infrastructure. Joining the conversation are Daniele S. Tedesco , who leads Global Digital & Commerce at Essity, and Jon Dano , Industry Advisor at SAP...

In EP 27 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar sit down with Mario Ciabarra, Founder & CEO of Quantum Metric—one of the most influential yet understated platforms in enterprise customer experience. This isn’t a startup hype story. It’s a persistence story. From selling candy as a kid, to hacking early iPhones, to building and exiting his first company in under a...

In EP 26 of The Art of Commerce , hosts Anish Raul and Ajinkya “Jinx” Joglekar sit down with Mario Ciabarra , Founder & CEO of Quantum Metric —one of the quietest powerhouses in enterprise tech. This isn’t a vanity-founder story. It’s a persistence story. From selling candy in school to hacking the first iPhones, from building and selling his first startup in under a year to founding a platfor...

In EP 25 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar close out the year by asking a harder question than predictions ever allow:What does 2026 actually look like for marketing, creativity, and AI?This isn’t a crystal-ball episode. It’s a pattern-recognition one. From Adobe Summit stages to boardrooms, from AI pilots to real ROI pressure, this conversation breaks down the t...

In EP 24 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar do what every brand tries to do in December — but rarely does well. They rewind the year. Using Spotify Wrapped as the cultural lens, this episode unpacks why year-end recaps work, how identity gets quantified, and what 2025 actually revealed once the noise settled. Spotify Wrapped didn’t start as a phenomenon. It starte...

In EP 23 of The Art of Commerce , hosts Anish Raul and Ajinkya “Jinx” Joglekar unpack one of the greatest marketing stories ever told — how Christmas as we know it was shaped, standardized, and scaled by advertising. Santa Claus wasn’t born fully formed. He was iterated on. What began as scattered folklore across regions became a globally consistent icon after brands — most famously Coca-Cola — ap...

When a creator stops selling content and starts selling candy, the entire consumer economy tilts. In EP 22 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar unpack how one of the world’s biggest creators — Jimmy Donaldson, aka MrBeast — turned a chocolate bar into a retail insurgency. Feastables wasn’t a celebrity endorsement. It was a full-stack ecosystem:A brand, a story, a di...