Digital Customer Journeys Podcast

Send us Fan Mail In this conversation, Femi Olajiga discusses the findings from a growth marketing audit conducted for a D2C founder, highlighting common issues that hinder growth in e-commerce. He emphasizes the importance of understanding customer behavior, the need for a cohesive marketing strategy, and the significance of branding and team capabilities. The discussion also covers the limitatio...

Send us Fan Mail In this conversation, Femi Olajiga discusses the advantages of in-house marketing teams over agencies, emphasizing cost efficiency and quality. He outlines the process of building an in-house marketing team, the importance of understanding key functions such as acquisition, conversion, and retention, and the necessity of setting clear KPIs. Femi also highlights the role of AI in o...

Send us Fan Mail In this episode, Femi Olajiga discusses critical marketing decisions for D2C founders, focusing on how to allocate marketing spend effectively. He emphasizes the importance of understanding customer acquisition, conversion, and retention strategies while also highlighting the need for proper tools and content production. The conversation provides actionable insights for optimizing...

Send us Fan Mail In this conversation, Femi Olajiga discusses the critical aspects of marketing for D2C founders, emphasizing the importance of understanding marketing as a cost center, the significance of effective reporting, and strategies to prevent marketing from becoming a financial burden. He highlights the need for a well-structured marketing team that focuses on commercial metrics and cust...

Send us Fan Mail One of my former clients, Luke Bream , recently spoke on a podcast about the work I did for his DTC Ecommerce fragrance brand. I started by switching off poor performing paid ads campaigns that were inflating customer acquisition cost which resulted in £10,000 a week savings on Ad spend which positively impacted profit margins. I also switched off a few Bings Ads which reduced CAC...

Send us Fan Mail In this conversation, Femi Olajiga discusses the critical aspects of customer acquisition costs, emphasizing the need for founders to focus on commercial metrics rather than just marketing metrics. He outlines the importance of understanding both pre-click and post-click factors that influence customer acquisition costs and highlights strategies for improving retention and optimiz...

Send us Fan Mail This episode explores how a founder's leadership style impacts customer acquisition costs and overall business growth. Femi Olajiga shares practical insights on toxic versus non-toxic leadership and their effects on team performance and profitability. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting

Send us Fan Mail Summary Femi Olajiga discusses the true cost of customer acquisition, emphasizing the importance of understanding customer movement, awareness stages, and post-click experience to optimize marketing spend and reduce costs. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting

Send us Fan Mail In this episode, Femi Olajiga discusses the advantages of bringing Google Ads management in-house for small businesses. He highlights the common fears associated with Google Ads, the cost implications of outsourcing, and the importance of hiring individuals with commercial experience. Femi emphasizes the need for businesses to understand their customer base and integrate Google Ad...

Send us Fan Mail In this conversation, Femi Olajiga emphasizes the critical role of website user experience (UX) in enhancing the effectiveness of Google Ads. He discusses various elements of website design, including navigation, visual identity, content quality, and mobile experience, and how optimizing these can lead to better conversion rates. Through a case study of a dermatology clinic, he il...

Send us Fan Mail In this episode, Femi Olajiga discusses a case study of a small pharmaceutical organization struggling with Google Ads. Despite spending a significant budget, they were receiving clicks but no leads or bookings. Femi identifies multiple issues including campaign structure, compliance problems, keyword strategy, website UX, and conversion rate optimization. He emphasizes the import...

Send us Fan Mail In this episode, Femi Olajiga discusses the essential SEO KPIs that small business owners should focus on to connect their SEO efforts to commercial outcomes. He emphasizes the importance of distinguishing between vanity metrics and commercial metrics, understanding customer acquisition costs, and the long-term benefits of investing in SEO. The conversation also highlights the rol...

Send us Fan Mail In this podcast episode, Femi Olajiga discusses the critical importance of Google Ads access for small business owners, emphasizing the need for visibility and control over their advertising accounts. He highlights the staggering statistic that 61% of Google Ads budgets are wasted on ineffective keywords and outlines the essential steps for setting up and managing Google Ads effec...

Send us Fan Mail In this episode, Femi Olajiga discusses the importance of understanding Google Ads performance metrics within the broader context of marketing. He emphasizes the customer journey, highlighting the significance of brand awareness and the various stages of the purchasing process. The conversation delves into key performance metrics such as impressions, click-through rates, quality s...

Send us Fan Mail Femi Olajiga discusses the key marketing metrics that finance teams and business owners should demand from their marketing teams. He explains why marketing reports often show misleading numbers, how to connect marketing metrics to profit, and the three critical numbers that drive business growth.  Book a Free 30-minutes digital marketing review call with me: https://calendly.com/f...

Send us Fan Mail In this conversation, Femi Olajiga discusses how to measure marketing ROI effectively, especially for those without a marketing background. He emphasizes the importance of understanding marketing as a discretionary cost, the differences in language between marketing and finance teams, and the common pitfalls in marketing metrics. Olajiga highlights key metrics that matter to finan...

Send us Fan Mail In this episode, Femi Olajiga discusses a comprehensive 10-step Google Ads audit process tailored for small business owners. He emphasizes the importance of conversion tracking, account structure, search term reports, negative keywords, budget allocation, bidding strategies, keyword match types, ad copy, and landing page optimization. The goal is to empower business owners to effe...

Send us Fan Mail In this episode, Femi Olajiga shares a detailed case study on how a website redesign for a private clinic led to a 90% increase in appointments. He discusses the initial challenges faced by the clinic, the strategies implemented to enhance user experience, optimize navigation, and improve the homepage for better conversions. Femi emphasizes the importance of understanding customer...

Send us Fan Mail Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a pri...

Send us Fan Mail Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan Mail Summary In this episode, Femi Olajiga discusses the critical aspects of the website design process, particularly for small business owners. He highlights common mistakes made during the design phase, the importance of understanding user psychology for conversions, and outlines a structured approach to creating a high-converting website. Femi emphasizes the need for a comprehensive...

Send us Fan Mail Summary Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give y...

Send us Fan Mail Summary In this episode, Femi Olajiga discusses the significance of Google Business Profile for small business owners, emphasising its role in local SEO and customer acquisition. He explains how to optimise the profile for better visibility on Google Maps, the importance of customer reviews, and strategies for engaging with customers effectively. The conversation highlights the co...

Send us Fan Mail Summary Femi Olajiga shares a comprehensive guide on growth marketing strategy for small business owners, emphasizing the importance of a documented plan, understanding your brand, market analysis, and building in-house marketing capacity. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketi...

Send us Fan Mail Summary Femi Olajiga shares a comprehensive 7-step marketing audit process designed for business owners to evaluate and improve their marketing efforts. This episode covers brand strategy, competitor analysis, SEO, paid ads, content marketing, analytics, website CRO, and team structure, empowering owners to identify waste and optimize for growth. Book a Free 30-minutes digital mar...