Digital Customer Journeys Podcast

Send us Fan Mail In this conversation, Femi Olajiga emphasizes the critical role of website user experience (UX) in enhancing the effectiveness of Google Ads. He discusses various elements of website design, including navigation, visual identity, content quality, and mobile experience, and how optimizing these can lead to better conversion rates. Through a case study of a dermatology clinic, he il...

Send us Fan Mail In this episode, Femi Olajiga discusses a case study of a small pharmaceutical organization struggling with Google Ads. Despite spending a significant budget, they were receiving clicks but no leads or bookings. Femi identifies multiple issues including campaign structure, compliance problems, keyword strategy, website UX, and conversion rate optimization. He emphasizes the import...

Send us Fan Mail In this episode, Femi Olajiga discusses the essential SEO KPIs that small business owners should focus on to connect their SEO efforts to commercial outcomes. He emphasizes the importance of distinguishing between vanity metrics and commercial metrics, understanding customer acquisition costs, and the long-term benefits of investing in SEO. The conversation also highlights the rol...

Send us Fan Mail In this podcast episode, Femi Olajiga discusses the critical importance of Google Ads access for small business owners, emphasizing the need for visibility and control over their advertising accounts. He highlights the staggering statistic that 61% of Google Ads budgets are wasted on ineffective keywords and outlines the essential steps for setting up and managing Google Ads effec...

Send us Fan Mail In this episode, Femi Olajiga discusses the importance of understanding Google Ads performance metrics within the broader context of marketing. He emphasizes the customer journey, highlighting the significance of brand awareness and the various stages of the purchasing process. The conversation delves into key performance metrics such as impressions, click-through rates, quality s...

Send us Fan Mail Femi Olajiga discusses the key marketing metrics that finance teams and business owners should demand from their marketing teams. He explains why marketing reports often show misleading numbers, how to connect marketing metrics to profit, and the three critical numbers that drive business growth.  Book a Free 30-minutes digital marketing review call with me: https://calendly.com/f...

Send us Fan Mail In this conversation, Femi Olajiga discusses how to measure marketing ROI effectively, especially for those without a marketing background. He emphasizes the importance of understanding marketing as a discretionary cost, the differences in language between marketing and finance teams, and the common pitfalls in marketing metrics. Olajiga highlights key metrics that matter to finan...

Send us Fan Mail In this episode, Femi Olajiga discusses a comprehensive 10-step Google Ads audit process tailored for small business owners. He emphasizes the importance of conversion tracking, account structure, search term reports, negative keywords, budget allocation, bidding strategies, keyword match types, ad copy, and landing page optimization. The goal is to empower business owners to effe...

Send us Fan Mail In this episode, Femi Olajiga shares a detailed case study on how a website redesign for a private clinic led to a 90% increase in appointments. He discusses the initial challenges faced by the clinic, the strategies implemented to enhance user experience, optimize navigation, and improve the homepage for better conversions. Femi emphasizes the importance of understanding customer...

Send us Fan Mail Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a pri...

Send us Fan Mail Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan Mail Summary In this episode, Femi Olajiga discusses the critical aspects of the website design process, particularly for small business owners. He highlights common mistakes made during the design phase, the importance of understanding user psychology for conversions, and outlines a structured approach to creating a high-converting website. Femi emphasizes the need for a comprehensive...

Send us Fan Mail Summary Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give y...

Send us Fan Mail Summary In this episode, Femi Olajiga discusses the significance of Google Business Profile for small business owners, emphasising its role in local SEO and customer acquisition. He explains how to optimise the profile for better visibility on Google Maps, the importance of customer reviews, and strategies for engaging with customers effectively. The conversation highlights the co...

Send us Fan Mail Summary Femi Olajiga shares a comprehensive guide on growth marketing strategy for small business owners, emphasizing the importance of a documented plan, understanding your brand, market analysis, and building in-house marketing capacity. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketi...

Send us Fan Mail Summary Femi Olajiga shares a comprehensive 7-step marketing audit process designed for business owners to evaluate and improve their marketing efforts. This episode covers brand strategy, competitor analysis, SEO, paid ads, content marketing, analytics, website CRO, and team structure, empowering owners to identify waste and optimize for growth. Book a Free 30-minutes digital mar...

Send us Fan Mail Summary Femi Olajiga discusses how business owners can effectively manage their Google Ads budgets, avoid conflicts of interest, and ensure their advertising efforts align with profit and revenue goals. He emphasizes the importance of proper delegation, regular review meetings, and understanding the commercial impact of ad campaigns. Book a Free 30-minutes digital marketing review...

Send us Fan Mail Summary Femi Olajiga discusses how optimizing landing pages and aligning Google Ads strategies can significantly improve conversion rates and reduce wasted ad spend. He shares insights from research, case studies, and practical tips for business leaders to enhance their digital marketing efforts. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/fe...

Send us Fan Mail Summary Femi Olajiga discusses the core reasons why marketing efforts often fail and provides actionable solutions for business leaders to improve commercial outcome from marketing. Key topics include the importance of a documented marketing strategy, the role of leadership and accountability, and how to hire the right marketing talent. Book a Free 30-minutes digital marketing rev...

Send us Fan Mail Summary In this episode, Femi Olajiga shares essential questions business leaders must ask before approving paid social media budgets. Covering platform choices, budget structure, creative investment, and measurement, this guide helps optimize social media advertising strategies. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-me...

Send us Fan Mail Summary In this episode, Femi Olajiga discusses critical questions business leaders should consider before approving their SEO budgets. He emphasizes the impact of AI search on organic traffic and the importance of understanding the commercial value of SEO investments. The conversation covers the need for transparency in SEO spending, the relevance of traditional metrics, and the...

Send us Fan Mail As a business leader, its not your job to fix this but it’s your job to ask the right clarifying question that ensures your Google ads budget is not being wasted.  Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan Mail Questions Every Business Leader Should Ask Before Approving a Marketing Budget In this episode, Femi Olajiga discusses the critical questions business leaders should ask before approving a marketing budget. He emphasises understanding marketing metrics, budget allocation, attribution modelling, and how to structure marketing spend for profitability and growth. Book a Free 30-minut...

Send us Fan Mail Summary Hiring your first marketing leader is decision that directly impacts your company’s growth journey. Get it right, and you grow. Get it wrong, and your growth declines and you end up wasting your marketing budget. Femi Olajiga shares expert insights on how small business CEOs can effectively hire their first marketing leader, structure the onboarding process, and leverage A...

Send us Fan Mail This explode discusses the fundamentals of Google Ads budget, targeting and tracking from a business leaders perspective. Femi Olajiga shares the important questions you should be asking your team before and after you approve budget for Google Ads. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digita...