Digital Customer Journeys Podcast

Send us Fan Mail  summary In this episode, Femi Olajiga discusses how business leaders can identify and reduce bad leads. He emphasizes the importance of filtering systems, aligning sales and marketing, and optimizing and using forms to filter bad leads and attract high-quality prospects. Most business leaders assume that bad leads are a marketing or sales problem, thats not 100% accurate. Bad lea...

Send us Fan Mail Summary Femi Olajiga explores how small businesses can leverage AI tools to dramatically enhance their marketing efforts without the need for large budgets or hiring extensive teams. He discusses practical workflows, automation strategies, and tools that can level the playing field against bigger competitors. Key  topics AI as a workflow for marketing automation Cost-effective str...

Send us Fan Mail  summary In this episode, Femi Olajiga discusses the strategic decision to transition marketing functions from external agencies to in-house marketing teams. He explores the reasons behind this shift, including cost efficiency, brand alignment, and the need for dedicated marketing personnel. Femi outlines the benefits of in-housing marketing, such as improved execution speed and b...

Send us Fan Mail In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and th...

Send us Fan Mail In this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Erno emphasizes the need for a systematic approach...

Send us Fan Mail Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan Mail Summary In this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion also covers how to manage seasonal campaigns and...

Send us Fan Mail Summary In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different pages of a website. Olajiga highlights the signi...

Send us Fan Mail Summary In this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content, and leveraging AI tools effectively while maint...

Send us Fan Mail Summary In this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword research, the significance of ad copy, analyzing cust...

Send us Fan Mail Summary In this episode of the Digital Customer Experience podcast, Femi Olajiga and Erno Horvath  discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research.  Erno shares insights on how small businesses can leverage Google Ads to capture demand, the impact of...

Send us Fan Mail Summary In this episode, Femi Olajiga discusses the importance of Google Ads for medical practices, emphasizing the need for healthcare providers to understand the platform to effectively attract clients. He covers various aspects of Google Ads, including campaign objectives, types of ads, keyword research, quality scores, bidding strategies, and the importance of optimizing setti...

Send us Fan Mail Summary In this conversation, Femi Olajiga discusses strategies to reduce customer acquisition costs for e-commerce stores through effective SEO practices. He emphasizes the importance of keyword research, optimizing product pages, link building, creating non-transactional content, and measuring success metrics. By integrating these strategies, businesses can enhance their online...

Send us Fan Mail In this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objectives.  Femi Olajiga also highlights the significanc...

Send us Fan Mail In this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and strategies for protecting a brand's reputation. The conversation emphasizes the need for businesses to monitor their online presence, inf...

Send us Fan Mail List of Digital marketing channels That Can SKYROCKET Your Business In this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers through appropriate channels at different stages of the customer journey, including awareness, consideration, decision, purchase,...

Send us Fan Mail Effective SEO budget planning strategies for small businesses In this podcast episode, Femi Olajiga discusses how small businesses can effectively allocate their SEO budgets for both short-term and long-term success. He emphasizes the importance of understanding one-time and ongoing investments, the need for training internal teams, and the significance of using the right tools. T...

Send us Fan Mail Effective SEO Strategies for Non-Technical Business Leaders In this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for businesses to adapt their keyword strategies to focus on long-tail, high-intent keywords and the importance of authority and brand perception in the digit...

Send us Fan Mail Google Ads CRASH-COURSE for Non-Marketing Business Leaders! In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business owners, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions.  He emphasises the need for collaboration between teams to enhance landing page experiences and improve co...

Send us Fan Mail SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders In this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes that understanding SEO is crucial for business growth and outlines practical strategies for optimizing websites to improve Goo...

Send us Fan Mail Stop Wasting Your Marketing Budget With These Simple Fixes! In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metrics, the need for internal and external skills, and the significance of a well-structured content production process.  He also highlights the necessity of...

Send us Fan Mail Top Tips for Ecommerce Marketing Strategies: A step-by-step guide! In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget allocation, and post-purchase strategies.  He emphasises the importance of understanding customer needs, creating awareness, and optimising marketing efforts t...

Send us Fan Mail In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga also stresses the significance of content in mark...

Send us Fan Mail In this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates, and implementing effective strategies to enhance website performance. The discussion covers key factors influencing conversion, the CRO p...

Send us Fan Mail In this conversation, Femi Olajiga discusses the importance and benefits of having an in-house SEO team. He explains the structure, skills required, and costs associated with building such a team. Femi emphasizes the advantages of internal communication, cost savings, and the ability to move quickly compared to external agencies. He also highlights the need for specific skills wit...