Digital Customer Journeys Podcast

Send us Fan Mail Summary Femi Olajiga discusses how business owners can effectively manage their Google Ads budgets, avoid conflicts of interest, and ensure their advertising efforts align with profit and revenue goals. He emphasizes the importance of proper delegation, regular review meetings, and understanding the commercial impact of ad campaigns. Book a Free 30-minutes digital marketing review...

Send us Fan Mail Summary Femi Olajiga discusses how optimizing landing pages and aligning Google Ads strategies can significantly improve conversion rates and reduce wasted ad spend. He shares insights from research, case studies, and practical tips for business leaders to enhance their digital marketing efforts. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/fe...

Send us Fan Mail Summary Femi Olajiga discusses the core reasons why marketing efforts often fail and provides actionable solutions for business leaders to improve commercial outcome from marketing. Key topics include the importance of a documented marketing strategy, the role of leadership and accountability, and how to hire the right marketing talent. Book a Free 30-minutes digital marketing rev...

Send us Fan Mail Summary In this episode, Femi Olajiga shares essential questions business leaders must ask before approving paid social media budgets. Covering platform choices, budget structure, creative investment, and measurement, this guide helps optimize social media advertising strategies. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-me...

Send us Fan Mail Summary In this episode, Femi Olajiga discusses critical questions business leaders should consider before approving their SEO budgets. He emphasizes the impact of AI search on organic traffic and the importance of understanding the commercial value of SEO investments. The conversation covers the need for transparency in SEO spending, the relevance of traditional metrics, and the...

Send us Fan Mail As a business leader, its not your job to fix this but it’s your job to ask the right clarifying question that ensures your Google ads budget is not being wasted.  Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan Mail Questions Every Business Leader Should Ask Before Approving a Marketing Budget In this episode, Femi Olajiga discusses the critical questions business leaders should ask before approving a marketing budget. He emphasises understanding marketing metrics, budget allocation, attribution modelling, and how to structure marketing spend for profitability and growth. Book a Free 30-minut...

Send us Fan Mail Summary Hiring your first marketing leader is decision that directly impacts your company’s growth journey. Get it right, and you grow. Get it wrong, and your growth declines and you end up wasting your marketing budget. Femi Olajiga shares expert insights on how small business CEOs can effectively hire their first marketing leader, structure the onboarding process, and leverage A...

Send us Fan Mail This explode discusses the fundamentals of Google Ads budget, targeting and tracking from a business leaders perspective. Femi Olajiga shares the important questions you should be asking your team before and after you approve budget for Google Ads. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digita...

Send us Fan Mail  summary In this episode, Femi Olajiga discusses how business leaders can identify and reduce bad leads. He emphasizes the importance of filtering systems, aligning sales and marketing, and optimizing and using forms to filter bad leads and attract high-quality prospects. Most business leaders assume that bad leads are a marketing or sales problem, thats not 100% accurate. Bad lea...

Send us Fan Mail Summary Femi Olajiga explores how small businesses can leverage AI tools to dramatically enhance their marketing efforts without the need for large budgets or hiring extensive teams. He discusses practical workflows, automation strategies, and tools that can level the playing field against bigger competitors. Key  topics AI as a workflow for marketing automation Cost-effective str...

Send us Fan Mail  summary In this episode, Femi Olajiga discusses the strategic decision to transition marketing functions from external agencies to in-house marketing teams. He explores the reasons behind this shift, including cost efficiency, brand alignment, and the need for dedicated marketing personnel. Femi outlines the benefits of in-housing marketing, such as improved execution speed and b...

Send us Fan Mail In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and th...

Send us Fan Mail In this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Erno emphasizes the need for a systematic approach...

Send us Fan Mail Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan Mail Summary In this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion also covers how to manage seasonal campaigns and...

Send us Fan Mail Summary In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different pages of a website. Olajiga highlights the signi...

Send us Fan Mail Summary In this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content, and leveraging AI tools effectively while maint...

Send us Fan Mail Summary In this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword research, the significance of ad copy, analyzing cust...

Send us Fan Mail Summary In this episode of the Digital Customer Experience podcast, Femi Olajiga and Erno Horvath  discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research.  Erno shares insights on how small businesses can leverage Google Ads to capture demand, the impact of...

Send us Fan Mail Summary In this episode, Femi Olajiga discusses the importance of Google Ads for medical practices, emphasizing the need for healthcare providers to understand the platform to effectively attract clients. He covers various aspects of Google Ads, including campaign objectives, types of ads, keyword research, quality scores, bidding strategies, and the importance of optimizing setti...

Send us Fan Mail Summary In this conversation, Femi Olajiga discusses strategies to reduce customer acquisition costs for e-commerce stores through effective SEO practices. He emphasizes the importance of keyword research, optimizing product pages, link building, creating non-transactional content, and measuring success metrics. By integrating these strategies, businesses can enhance their online...

Send us Fan Mail In this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objectives.  Femi Olajiga also highlights the significanc...

Send us Fan Mail In this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and strategies for protecting a brand's reputation. The conversation emphasizes the need for businesses to monitor their online presence, inf...

Send us Fan Mail List of Digital marketing channels That Can SKYROCKET Your Business In this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers through appropriate channels at different stages of the customer journey, including awareness, consideration, decision, purchase,...