The Channel Buzz

It's time for episode 29, and my guest is Ashley Spence, Marketing Manager at Klear Systems, Inc. What did we chat about: Focus for 2024 Coffee Chats Personalization/Personal Touch Not always about the numbers Trusted form of referral Follow Ashley on LinkedIn Follow ⁠⁠⁠⁠⁠me⁠⁠⁠⁠⁠ on LinkedIn. Download these ISV assets: The ⁠ISV Guide to Grow Your Audience⁠⁠⁠⁠⁠ ⁠⁠⁠⁠2024 ⁠Event Calendar⁠ for ISVs⁠

It's episode 28, and my guest, Anne Sawyer, Executive Director of 90 Minds, Inc.  What did we chat about? Community engagement Aligning ISVs and Partners Direction of 90 Minds It's all about collaboration, helping each other, building relationships, and extending your reach. In the end, we all want to be part of a community, engage with others, and build our network. Learn more about ⁠90 M...

It's episode 27! My guest this week is none other than Asher Mathew, CEO of Partnership Leaders. What did we chat about? Partnerships - all the different types The direction of the ecosystem Why partnerships are important for ISVs Check out Partnership Leaders . Follow ⁠⁠⁠⁠ me⁠⁠⁠⁠ on LinkedIn. Download these ISV assets: The ISV Guide to Grow Your Audience⁠⁠⁠⁠ ⁠⁠⁠⁠2024 Event Calendar for ISVs⁠

Welcome to episode 26! This week's guest is Jeremy Potoka, Founder and Principal Solutions Architect at Technology Leaders Company. What did we chat about? Discovery call best practices Demo best practices Product Marketing - why and the benefits Follow Jeremy on LinkedIn Learn more about their services: pre-sales demos product marketing Follow ⁠⁠⁠me⁠⁠⁠ on LinkedIn. Download these ISV assets:...

Welcome to the first episode of 2024! Yes, it's just me, but don't worry, I have a great lineup of guests, so stay tuned for that. Today, I'm talking about Partner Relationship Platforms. Key points are: The Partner Portal Advantage 4 Tips for Launching & Optimizing Your Partner Portal What to look for Exploring Platform Options While implementing a partner management platform may...

Hello everyone! Here's season 2 episode 23. I had the opportunity to chat with Amanda Sherry who is the Director of Marketing at Western Computer. What did we chat about? Community Summit and the process and behind the scenes of giving away a car LinkedIn Ads - tips and tricks 2024 Initiatives Follow Amanda on LinkedIn. Register for LinkedIn Ads workshop, https://www.channelmktgacademy.com/cla...

It's season 2, episode 24! The last one to wrap up 2023. Excited to have Feyzi Fatehi, CEO of Corent, as he answers these questions and more: Can you clarify the difference between the cloud and SaaS or Software as a Service? Have you ever wondered about SaaSOps as the Netflix for Software? Who can benefit from SaaSOps? Is there more to SaaS than just subscription models? Special complimentary...

Hello everyone! It's episode 22. My guest is Elif, CEO and Founder of Item by Item. What did we chat about? Some comments and takeaways from Community Summit. Upgrading from AX to D365 was a big topic What are the things that customers are struggling with when preparing for an upgrade? What are some opportunities, low hanging fruit as a company is considering an upgrade? If there were a few th...

Yes, Foy Mainor is back for episode 21. What did we chat about? The Acumatica ISV Program The different levels - did you know there are 3 What these levels entail To learn more and chat with Foy, feel free to schedule a call. Follow me on LinkedIn. Download the 2024 Event Calendar for ISVs.

Are you ready for season 2 episode 20? My guest is none other than Tim Rodman, Independent Acumatica Reporting Consultant. What did we chat about: His role and what he focuses on Insights on the partner and ISV ecosystem Acumatica Summit - yes we will both be there How has the ecosystem evolved over the years Check out Tim's resources below: Tim's Acumatica Podcast Acumatica Forums on AugF...

It's time for season 2, episode 19. My guest is none other than Jay McBain, speaker, author, and innovator in the IT industry as well as Chief Analyst of Channel Partners and Ecosystems at Canalys - which BTW means channel in Latin. What did I ask him: Why do we need to think about the channel globally? What are the 14 spheres of influence and where should we be visible and how often? What is...

It's Season 2, Episode 18! Today, I had the chance to chat with Khaled Nassra, Head of Marketing at Binary Stream, Co-Founder, Marketing Chair of Futures of Dynamics, and Podcast Host for The BizApps Springboard What did we chat about: How do you create a successful relationship with Microsoft as an ISV?  How do you motivate partners to resell your solutions? What are the biggest challenges wh...

We're bringing some episodes of What's the Buzz to The ISV Society Podcast. How exciting! Join me for Episode 18 as I chat with Matt St. John, Senior Sales Executive, from V-Technologies. We chatted about: Cloud Solutions – Always on the Latest Version - Imagine never worrying about outdated software again!  Reasons to Consider Upgrading Legacy ERPs - Is your legacy ERP system feeling a bi...

It's Episode 17 and I had the opportunity to chat with an Award-winning Keynote Speaker, Presenter, Winery Consultant, Author, Leader, as well as President of ITA. Who is this amazing woman? Geni Whitehouse. She wrote a book called How to Make a Boring Subject Interesting - 52 Ways Even a Nerd Can Be Heard So I thought why not share the following: Why you wrote the book ( the backstory) Why 52...

It's Season 2, episode 16! I had the opportunity to chat with someone I've known for a while and I had the privilege to work with in the past as one of my partners: Samantha Flynn, Hyperscaler Partner Marketing Manager at Dynatrace. What did we chat about? Topics: Content development The multifaceted approach How to maximize the value of content Tune in as we unpack the strategies for The...

It's episode 15 and I had the opportunity to speak with Sarah Scudder at SourceDay. Sarah Scudder is a self-proclaimed supply chain nerd. Sarah is a sustainability nut and lover of all things Bradley Cooper. She’s been trying to get a dinner date with him for over three years. The struggle is real. She’s good at loading the dishwasher but can’t keep potted plants alive. Green is her favorite c...

It's episode 14 and I have Pam Misialek, Community Director, and Ryan Gonzales, Sr Director of Sales and BD, from Dynamics Communities. What did we talk about: The community and why it's so important Summit - breaking records Users getting the most of the Summit experience ISVs - still time to sponsor and be part of this major event It really all comes back to relationships and community....

Hello all! It's episode 13 and I'm excited to chat with Digital Marketing Expert and Marketing Automation Expert, Roland Chi, Marketing Manager at Technology Management Concepts. The topic is Showcasing our expertise through our people’s personal branding. Hear how Roland is improving key employees' LinkedIn presence through personal branding and creating videos (interviews) to answer...

Hello all! It's season 2, episode 12. This week's guest is Erica Hakonson, Principal and Founder of Maven Collective Marketing. Erica Hakonson is the Principal and Founder of Maven Collective Marketing, the multi-award-winning Microsoft Partner Marketing agency, as well as a recognized and awarded entrepreneur, woman-in-tech and business leader. Hakonson has been awarded Female Entrepreneu...

Welcome to season 2, episode 11. I had the opportunity to chat with Donna Krizik, President and Owner of Krizik Marketing Group. What did we chat about? ISV Best Practices Tips & Tricks How you can stand out in a crowded space Donna shares some great insights and examples. Like, what are your only's? Follow Donna on LinkedIn. Learn more about Krizek Marketing Group. Don't forget to dow...

Hello all, it's season 2, episode 10. I had the chance to chat with Sam Bush, Marketing Programs Manager, at FloQast. Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are, with the content they enjoy consuming? Some bullet point...

Hey everyone, it's episode 9. I'm excited to chat with Maeve Naughton, President and Owner of MKN Consulting. Despite what many believe, working with Partners isn’t “all” about the relationship. Sure, it’s a part of it. Still, you need to know about your partners: how they market what they can and can’t do (from an expertise perspective as well as what’s available to them) make joint plans...

Hey everyone, it's season 2, episode 8, and I'm excited to chat with email expert, Jay Schweldelson. Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led  SubjectLine.com  through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple...

Hi everyone, it's episode 7 of 2023. Today I have Peter Matejcek, Chief Efficiency Officer, at WorkflowX, joining me to talk all about video and why it needs to be part of your marketing strategy. We chatted about: Top video strategies for ISVs to drive digital engagement, even with limited resources. Effective ways to use video to showcase your expertise and stay ahead of changing technology...

Hi everyone! It's episode 6 and I got to chat with Adam MacIntosh, Director of Emerging Technology, at WebSan Solutions. What did we chat about: Our EVOLUTION We started in the Dynamics GP space 15-20 years ago and had IP we offered for that product.  Some of that migrated to Business Central, but like most other partners, our IP offering grew organically as our Business Central practice grew....