The Channel Buzz

Welcome to the ISV Society Podcast! In this episode, we dive deep into the world of email marketing with Tyler Cook , an expert from Hypermedia Marketing who has sent over 500 million emails and helped businesses scale through effective email funnels, customer journeys, and deliverability strategies. 📩 What You'll Learn in This Episode: ✅ Inbox Placement & Deliverability – Why your emails ar...

Welcome to Buzz Bites , the quick and buzz-worthy segment of The ISV Society Podcast! I’m your host, Amiee Keenan, and in this bite-sized episode, we’re diving into one of the most critical elements of email marketing: subject lines. Whether you're crafting emails for webinars, newsletters, or promotions, your subject line is the key to getting your audience to open your message. In this episode,...

It's the first guest episode of 2025! In this episode of The ISV Society podcast, Amiee Keenan interviews Josh Cons from Notice Media, focusing on strategies for leveraging LinkedIn for personal branding and business growth. Josh shares insights on optimizing LinkedIn profiles, creating effective content, engaging with communities through commenting, and outreach strategies that foster genuine...

In the inaugural episode of the NEW Buzz Bites series, Amiee Keenan introduces a new format aimed at providing actionable marketing tips for ISVs and VARs. This episode focuses on three key strategies to enhance engagement on LinkedIn: utilizing polls, sharing stories, and commenting on posts. Amiee emphasizes the importance of these strategies in building relationships and boosting audience inter...

In this episode of the ISV Society podcast, I chat with David Marcotte, a communications and skills development specialist. We discuss the significance of soft skills in business, the importance of effective presentation and public speaking skills, and the impact of storytelling in business communication. David shares insights on mastering virtual communication and emphasizes the need for organiza...

You're listening to The ISV Society podcast and this is part 2 of my conversation with Stephanie McColly from Crestwood Associates. In this episode, we delve into the intricacies of using HubSpot as a marketing automation platform. We discuss the importance of maximizing resources, building scalable processes, and the challenges of licensing and implementation. Stephanie shares insights on utilizi...

In this episode of the ISV Society podcast, we have Stephanie McColly, Chief Marketing Officer and Integrator at Crestwood Associates, talking all about the importance of relationship building in the ERP industry, the future of GP, and Crestwood's commitment to supporting GP clients. Stephanie shares insights on preparing for the Acumatica Summit, strategies for effective follow-up post-summit, an...

In this episode of the ISV Society podcast, I got to chat with George B. Thomas, a HubSpot expert and owner of Sidekick Strategies. We discussed various topics including the differences between inbound and outbound marketing and practical HubSpot tips and tricks. George emphasizes the significance of a human-centric approach in marketing and the value of building relationships. He introduces his '...

Welcome back to the ISV Society Podcast! In this episode, I get to chat with Kristen Koenig, the Regional Vice President and General Manager of Video Meetings, Webinars, and Events at RingCentral. With over 15 years of experience in the events and marketing industry, Kristen shares her expertise on the evolution of virtual and hybrid events, content marketing trends, and the future of audience eng...

Yes, it's just me again. I'm so excited to chat with you today! In this episode, I discuss the concepts of personal branding and thought leadership, highlighting their differences and importance in the ERP space. There is a need for both to establish credibility and foster connections in niche industries. I'll share how you can effectively combine personal branding and thought leadersh...

It's season 2, episode 43! It's also just me this week. I discuss the importance of positioning oneself as a thought leader in the ERP space. I discuss actionable steps to enhance thought leadership, including leveraging podcasts, sharing unique insights, engaging in discussions, and creating valuable resources like webinars and guides. Key takeaways: Thought leadership is about being a trusted vo...

It's season2, episode 42 of The ISV Society Podcast. My guest is Joe Ambrose, the Practice Director of Expert Services at Panorama Consulting. Joe dives into key considerations such as the importance of aligning ERP systems with a company’s five-year plan, the impact of cloud and AI on ERP solutions, and strategies to mitigate risks during ERP projects. This episode is packed with valuable ins...

In episode 41 of The ISV Society Podcast, I chat with John Siefert, the driving force behind Dynamic Communities, to explore the evolution and future of tech communities. John shares the incredible journey of Dynamic Communities, which has grown from focusing on user groups to becoming a comprehensive platform supporting a diverse range of industries and technologies. Key Takeaways: From User Grou...

It's episode 40 of season 2! I got to chat with Wayne Schulz. He has been a consultant in the accounting software industry since 1996, specializing in Sage 100. He shares his expertise through a weekly Sage 100 email newsletter and an industry newsletter he co-publishes with Enterprise Software Podcast. He's also a founding member of The 90 Minds Group, a collaborative network of over 150...

It's time for season 2, episode 39! Dennis Easter from Algorithm shares the two golden rules for ISV partnerships: being easy to work with and ensuring no surprises. These principles are key to building strong, trust-filled relationships. Also, find out what his wish list is. Don't forget to follow us on LinkedIn. Follow Dennis Easter Follow Amiee Keenan

In our latest episode of The ISV Society podcast, I had the pleasure of chatting with Natalie Jackson, a long-time friend and colleague who is the director of DemandGen at CBIZ.  Natalie shared her extensive knowledge on data-driven marketing strategies. Here are some highlights: The Role of IT in Marketing: The importance of partnering with your IT team to ensure data accuracy and compliance. Cha...

In this episode of the ISV Society podcast, Amiee Keenan interviews CJ Boguszewski, the Senior Vice President of Partner Programs and Strategy at Acumatica. We discussed topics such as ERP platforms, tech trends for the future, and cloud architecture. CJ explains how Acumatica's ERP platform is designed to accommodate innovation and allow for easy modification and personalization. We also talk...

It's time for season 2, episode 36. In this episode, I chat with Morgan Lacey from LightWork Software about the challenges and benefits of the performance management process. Performance management should be a continuous process focused on growth, not just an annual evaluation. The ISV Society podcast explores how to create a performance management system that fosters ongoing development and e...

It's Season 2, Episode 35 and we have Mira Razman, she calls herself the program committee secretary and makes sure this conference goes out without a hitch. The ISV Society is excited to be a media sponsor! What did we talk about? What is it Where is it Who's it for Interested in sponsoring? Here's what's left: 4 Silver Sponsors Tuesday's part - Rock Concert Enchanted evening for speakers Pinball...

It's episode 34! I'm thrilled to have a conversation with Kent Richeson, a seasoned professional with over 20 years of experience in the ERP space for SMB customers. His extensive background includes ERP and ISV Sales and Pre-Sales Experience, making him a trusted voice in the industry. What burning questions did we tackle in this episode, ones that are likely on your mind too? Should I sell produ...

It's episode 33, and yes, it's just me. But don't worry, I have more guests lined up, so stay tuned. If you follow me on LinkedIn, you may have seen a poll asking if you would be interested in a course on Partner Marketing. Well, the majority said, YES! So, I thought why not create a podcast about what I was thinking, the outline, and what I would like to cover. So take a listen and let me know wh...

It's here! Episode 32! I got to chat with Suzanne Scanlan, Director of Marketing Operations and Digital Experience at ArcherPoint. We chatted about a book, Smart Brevity, by Jim VandeHei, Mike Allen, and Roy Schwartz. The topics we covered are: What is it? How can you incorporate it into your meetings, emails, presentations, and more? Have you read it? Let us know.

It's Episode 31, and I chatted with Bobby Small, Channel Development and Alliances Manager at Ellipse Solutions. He's also a podcast host for Ellipse Unsealed. ⁠Check it out⁠. What did we chat about: ISV Engagement Community Events Copilot Power of Branding (Yellow and Purple) Follow ⁠Bobby⁠ on LinkedIn. Follow ⁠me⁠ on LinkedIn.

It's Episode 31, and I chatted with Bobby Small, Channel Development and Alliances Manager at Ellipse Solutions. He's also a podcast host for Ellipse Unsealed. Check it out . What did we chat about: ISV Engagement Community Events Copilot Power of Branding (Yellow and Purple) Follow Bobby on LinkedIn. Follow me on LinkedIn.

Welcome to episode 30 of The ISV Society Podcast. Yes, it's just me this week. But don't worry I've more guests lined up for you. Marketing success as an ISV doesn't require a bottomless budget! In this podcast episode, I dive into these 3 practical tips: Free and freemium tools Repurposing content creatively Strategically engaging on social media As I mentioned on the Podcast. Check out Just Conn...