Point Of The Story

When men talk about their revenue, they're "transparent" and "successful, “but when women do it, suddenly it's girl boss? Bullshit. Talking about money isn't #bossbabe! It's just being confident about the business you built. This is my first real solo episode of Point of the Story 2.0 (no more seasons, just me in your ears every Thursday forever), and I'm coming in HOT with the exact breakdown of...

It's Season 2 finale time, which means I'm finally answering my own rapid-fire questions! But I didn’t just answer them, I also asked my friends to answer them for me because otherwise this episode would’ve been six minutes long, like Wesley’s (no shade to my 6-year old). I'm also dropping some major announcements about Season 3, my millionaire journey, and a brand new course that's about to fix y...

The most requested guest FINALLY makes his debut! That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire squirrel brain questions, and it goes exactly how you’d expect. This might be the shortest and most chaotic episode in Point of the Story history, forever and always. TOPICS & TANGENTS — Candy, candy, and more candy — TOYYYYYYYSSSS!!!! — Why 3...

When I decided to launch a podcast, I had absolutely zero intention of editing it myself. Like, I cannot think of anything worse for someone with ADHD than planning, recording, editing, AND promoting a whole-ass show. Enter Adrienne Cruz, who cold-pitched me so perfectly I wanted to kiss her on the mouth. In this episode, I sit down with the woman who makes Point of the Story possible — my podcast...

I invited KP from Jupiter Content Co on to talk about nine grids on Instagram, and somehow we also ended up discussing everything from credit card debt recovery to baseball mascots coming to your house for Valentine's Day. It was a squirrel-brained conversation through and through, and I loved every second! KP is a social media strategist who believes you can do whatever the hell you want on s...

3 things that happened when I cornered a bookkeeper at a conference: 1. I almost choked to death 2. I realized I should learn how to perform the Heimlich maneuver 3. I found out that S-Corps are much more complicated than they seem In this episode, I sit down with Madison Dearly — former Miss New Mexico, bookkeeping’s biggest fan, and the woman who was literally at the ready to perform life-saving...

Babe, I love you, but we need to talk... If you're mixing your business money with your grocery money, you're fucked, and it's time to get unfucked. In this episode, I sit down with Braden Drake from Not Avg Law — attorney, Le Creuset collector, and the only lawyer I know who uses "get fucked" as a business philosophy (but in a good way). We're talking about all the ways your business might be get...

How’s this for a hot take? You probably don't need a logo. Yes, you read that right! In this episode, I sit down with my good friend Tori Sprankel — brand and website designer and the person who makes every project we collaborate on look significantly sexier. Tori works with what I call "cool moms" (and I don't know if they're inherently cool or if Tori just makes them look c...

I wasn't a woo-woo person until I accidentally manifested the best relationship of my life by deleting every mediocre man's number from my phone. So there’s definitely something to manifestation, and today’s guest is here to spill the tea. In this episode, I sit down with Jillian Minter — money manifestation coach and boss bitch extraordinaire. She’s here to tell us everything we need to k...

I joined a $5,000 mastermind at 4 AM after seeing one random Threads post, and it was one of the best business purchases of my life. The woman who led me to this decision was Vix Meldrew — community building queen, Diet Coke connoisseur, and the leader behind some of the most successful group programs I've ever seen. We're diving into why being yourself isn't just nice advice, why your quirks and...

When I needed a $3,800 oil tank for my house, I didn't dip into my savings. Instead, I ran a 24-hour flash sale with the code GETSARAOIL and made the money instead. My guest has thoughts about this strategy, and they might surprise you! In this episode, I sit down with Emilie Nutley, finance coach for women and owner of the most delightful British accent you'll ever hear. Emilie's here...

I'm about to become a walking advertisement for a face mist, and I'm not even sorry about it. In this episode, which is literally the longest I've ever uploaded, I sit down with my friend Sabah, founder of Calling Beauty. I helped name this brand YEARS ago and wrote the copy that's literally on the Face Fog bottle right now. (It's the best face mist on the market and I will die...

Raise your hand if you've ever said "I'll worry about investing when I have more money." Yeah, that was me too — until I met Matt! In this episode, I sit down with Matt Ward, my actual financial planner (and the man responsible for me not losing my mind about money), to debunk every misconception you have about working with a financial planner. We're talking about when you should consider working...

You send one email, three people unsubscribe, and you spiral into thinking your entire business is doomed. We've all been there! In this episode, I sit down with Mrs. Shannon Vondy — email marketing queen, ADHD squirrel brain twin, and the only person who can make emails feel like “You’ve Got Mail.” We're going DEEP on all the technical email stuff you've been wondering about but were too afraid t...

Can we talk about how everyone's out here treating Instagram like it's rocket science? In this episode, I sit down with Katie Creative Co (yes, we call her by her full Instagram handle because that's just how iconic she is) to talk all things social media strategy. Katie's got a literal master's degree in social media, she's been creating content since middle school YouTube...

You didn’t hear it from me… But Showit’s Director of Marketing has some thoughts about AI content, lazy brands, and why “just post it” might be the best marketing advice you’ll ever get. (Also, he might be one of the smartest marketers I know. And yes, he’s about to become your fave too!) In this episode, I sit down with James Nwobu — marketing leader, mindset king, and unofficial philosopher of c...

If you’re reading this, you need SEO. And if the fact that your website isn’t ranking for shit has been simmering on the back burner of your brain for months (or years), but you keep telling yourself you’ll figure it out later… Guess what? Later is now! In this episode, I sit down with Mariah Magazine, SEO strategist and the only person who makes metadata sound sexy. We’re debunking myths, draggin...

An incomplete list of things that do not make you iconic: 1. Having a tragic backstory 2. Treating every Instagram post like it’s a free masterclass 3. Saying five different things about your business and hoping one of them sticks You know what DOES make you iconic? Clear messaging + creative delivery. In this episode, I interview brand messaging expert, Diet Coke connoisseur, and iconic girly in...

I’ve got more testimonials than I know what to do with. Love notes. Slack screenshots. Emails that made me tear up a little. But for the longest time, I was just letting them collect digital dust. Until I met Jocelyn.⁣ She’s the mastermind behind Best Seller, a course that’s teaching me how to turn client results into actual marketing gold —not just "Sarah is amazing!!" but “Sarah is ama...

If you’ve ever felt like buying a house is some mysterious, unattainable, "adultier adult" milestone... I get it. It took me ages to do it, and the process was like trying to solve a Rubik’s cube blindfolded — while signing 37 forms. Which is exactly why I dragged my real-life bestie and first-time homebuyer expert, Alli Moore, onto the pod today. (Dragged lovingly, obviously.) Alli is h...

Okay, listen. I timed myself making a single carousel post, and it took me 55 minutes and 53 seconds. (I have Toggl receipts.) So when Gemma Watts said you could run a whole social media strategy in just 15 minutes a day, I was like… girl, be serious. But turns out… she was! Gemma — aka The Social Cottage, aka the queen of cozy social media strategy — is a former teacher turned content strategist...

Be honest. When was the last time you said you were gonna launch something… and then let your idea sit in a Google Doc because you “just need to finish the sales page” or “should probably finish all this client work first.” (I’ll go first. It was last month.) This week on the pod, I brought in one of my faves — and one of yours, too — Kelsey McCormick of Coming Up Roses. Kelsey’s the go-to expert...

Okay, picture this: it’s 9am, you’re in a full face of makeup and red leather pants belting RENT at an audition — and by 2pm, you’re back home in sweatpants designing someone’s dream website. That’s just a Tuesday in the life of Sarah Kleist. She’s a New York-based actor and Showit website designer, and also one of my real-life best friends, my longest-running creative collaborator, and the most o...

Okay, be honest: have you ever heard someone talk about “quantum leaping” in their business and thought, “What in the Girl Boss is going on here?” Same. So in this episode, I brought in the one person I trust to de-mystify the energetic, the esoteric, the whole woo of it all and make it actually make sense. Today’s guest is my best friend once removed (we made it official mid-recording), Kaitlyn K...

Not to be dramatic, but this might be the only cold pitch I’ve ever liked. And trust me — I’ve seen a lot of cold pitches. Most of them = instant delete, do not pass go, do not collect $200. But today, I’m joined by Eva Couto of Flying Colors Creative — one of the very few people in the world who has ever successfully cold-pitched me. (A rare honor. A high calling. A feat so impressive I had to ha...