Point Of The Story

I've been talking about my squirrel wrangler on this podcast for months. And you guys are so nosy, I knowwww you want to know exactly what she does, what it costs, and whether you need one too. She's here, let's get into it! I sit down with Claire French — strategic operations consultant and the woman who signed Wesley up for spring soccer before I even asked. Claire built her consultancy around o...

Let me introduce you to the girl who moved to Kansas (on purpose, with a plan), rides horses once a week, eats strawberries in the bathtub, and has done her daily habits 279 days in a row. She's about to fix your life! I sit down with Ashley B. Jones — Favorite Self Coach, Dream Life Architect, and Soulmate Matchmaker. She helps recovering people-pleasing perfectionists who moonlight as profession...

1 in 6 people experience significant disability. That's potentially 16% of your audience who literally cannot interact with your inaccessible website — even if they want to. Let that sink in for a second! I sit down with Chloe Arielle, brand + web designer and the person who's been loudest on Threads about something the design world isn't talking about nearly enough: digital accessibility. This co...

I have a Swedish mother and grandmother, and I still didn’t know there's a Swedish 12-hour cinnamon roll recipe I've been completely sleeping on my entire life. I also had no idea what human design was. Both of these things got fixed in this episode by our guest Keolani Young, a human design guide and mentor for business owners, creators, executives, and public figures — basically anyone who's eve...

Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was ? That was Part 1. This is Part 2, and a lot has changed. Like, I'm-getting-hundreds-of-people-on-my-email-list-every-week-on-a-low-budget changed. Ads Princess Era is officially in session, and Alice Björkstrand is back to answer all the questions I...

You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now! If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced...

There are a million copywriters on the internet, but there is exactly one Victorian-era Steve Irwin copywriter. Guess which one is easier to forget! I sit down with Kalyl Kadri, brand director and theater-kid-in-chief behind Words Hurt Copy, to talk all things concept brands and themed brand worlds. We spend a significant amount of time discussing what a concept brand even is, who it’s good for, t...

Content warning: this episode includes a conversation about macro tracking and food logging. I say when so you can skip ahead if you’d prefer that! I recorded this entire episode without water. Not because I didn't want water or because there wasn't water in my house, but because I had already sat down, plugged in my mic, and started my Toggl timer. In my mind, that meant getting up was no longer...

Evergreen selling is harder than live launching. There. I said it!!! Live launching gives you fake urgency to lean on, but with evergreen you actually have to know how to communicate based on real desire and empathy, which is exactly why most people avoid it. Chelsea Quint — a.k.a. The Business Whisperer, ex-corporate marketer turned sales and messaging strategist — is here to tell us that yes, it...

You read my website copy, thought it was funny, decided I was the Website Girl for the job, and now you're wondering… what the hell happens next? I've been offering website copywriting services for six years, but I never really talk about them on this podcast. I reference my newsletter, my teaching, being on other podcasts — but I don't talk about the actual foundation this business was built on....

You've been telling yourself you'll figure out Pinterest "later" for how long now? A year? Two? Five? Meanwhile, there are hundreds of millions of people on Pinterest every single month actively searching for the exact content you've already created. And you're letting all those beautiful blog posts collect dust on your website like it’s some kind of digital graveyard! Which is why I sit down with...

I almost didn't release this episode because I was worried it was too negative. But then I realized some of you give wayyyy too many fucks about things that don’t matter, and I can't just sit back and let that happen. So here we are — 31 things I've officially stopped caring about now that I'm 31. Some of these I learned this year. Some I've never cared about. And honestly, it was hard to narrow i...

A lot of people think to themselves "God, I wish I had a village" while simultaneously doing absolutely nothing to build one. Everybody wants the group chat that's popping off, the neighbors you can borrow eggs from, the friend group that always shows up… But if you want a village, you have to BE a villager first. So I'm breaking down what it means to be a villager, and how I try to be one in my r...

If you want to know what it actually looks like to build a business from $0 to $400K while being a single mom with ADHD, buying a house, surviving multiple rounds of burnout, getting gum surgery (worse than childbirth), launching a podcast, and finally reaching the point where you have everything you ever wanted… This episode is basically my entire business journey in one hour and 15 minutes. I'm...

If it's not on the Google Calendar, it doesn't exist. And yes, that includes things like rest, learning, life admin tasks, and frog-swallowing! In this episode, I’m recommending seven themed days you can add to your calendar so you can finally get your life together in 2026. We're talking trash can days (for rotting), back burner days (for all that shit you've been putting off), action days (for f...

I went to the bank the other day and saw a sign that said "jeans day," where employees pay $5 to wear denim for their eight-hour shift. My first thought was, Thank God I get to decide what I wear and what I do every single day. But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we migh...

If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or not clever enough, too long or too short, whether the .com is available, and if your mom will like it… This episode is about to save you from yourself. Today, I sit down with Katie from 26&thensome — naming strategist, vintage ad collector, and per...

If you've ever scheduled a full day of client calls during your luteal phase, this episode is for you. Or if you've ever thought "I'm so hormonal right now" while on your period (you're literally not btw!), this episode is ALSO for you. In this episode, I sit down with Cait from Consciously Cait — fertility awareness educator and cervical mucus expert — to break down the four phases of your cycle,...

There's no award for "most automated workflows" or "prettiest welcome guide," but there IS a prize for actually enjoying your business. (The prize is enjoying your business!) In this episode, I sit down with Fran from The Passions Collective — client experience architect, Notion queen, and the only person who can make me actually care about conditional logic. Fran's here to tell you that your clie...

Raise your hand if you've made it to 4 PM before realizing you forgot to eat. Now put your hand down and listen to this episode. Today, I sit down with Claire Rifkin , registered dietitian and breakfast burrito devotee, to talk about something we're all guilty of: skipping meals and wondering why we're so tired all the time. Claire breaks down the actual science behind feeding your ADHD brain and...

Quick question: How many times are you gonna call in the thing, get the thing, and then immediately fuck it up because your nervous system is like "nope, too much, abort mission"? In this episode, I sit down with Maia Benaim — writer, mentor, expansion queen, and certified neuroscience nerd — to talk about nervous system capacity and why your goals might have hidden agendas. We're getting into the...

Me if one more person asks whether or not they should put their pricing on their site: 🧍‍♀️➡️🚪➡️🌱😵 (You’ll understand that emoji sequence when you listen!) Look, I get it. I know some of you are asking this genuinely. But also, I know some of you are just rage-baiting me for engagement, and honestly? It's working. I'm MAD. So let's settle this once and for all: Yes, you should absolutely inclu...

When's the last time you logged into LinkedIn? 2016? 2017? The year you stopped working at that soul-sucking job and started your business, only to never think about LinkedIn again? Yeah, me too. And, after talking to today’s guest, I think we might've been missing out! In this episode, I sit down with Nicole Marguerite Gray (yes, we say her full government name every time, and yes, there's a reas...

Website Girl just launched a 70-page website, and you really thought she wasn't gonna make it the biggest fucking deal ever? I'm breaking down every single page on my brand new massive website (yes, all 70 of them), explaining why I decided to do this in the first place, and teaching you exactly how to DIY your own website copy. Fair warning: I'm about to yap for a while. But if you skip to the DI...

Is it just me, or are you also tired of getting cold pitches that make you want to hurl your phone across the room? I sat down with Chelsea Riffe, podcast strategist extraordinaire and the human embodiment of "if you don't ask, the answer's always no." We're talking orbit jumping (borrowing someone else's audience), why your pitch probably sucks, and how to ask for literally anything without being...