Becoming Preferred

SEASON: 3 EPISODE: 10 Episode Overview: Most businesses just try to be better than their competitors, constantly fighting for every bit of marketshare.  If you are looking to stand out from the competition and authentically define, develop, and ultimately dominate a new category of business, you’ll need to answer the questions, “What’s the problem you solve?”, “What solution must exist?”, and...

SEASON: 3 EPISODE: 9 Episode Overview: Today’s digital economy has turned us into bullish broadcasters. We shout as if we are holding a megaphone in our hands, blasting out a multitude of messages, hoping to catch our prospects’ attention. We are equally inundated with messages that yell right back. All of this noise is in the name of storytelling. Stories don’t compel people to buy, conversations...

SEASON: 3 EPISODE: 8 Episode Overview: Grief is a natural response to loss, and it can have a profound impact on your mental health. Whether it is the loss of a loved one, a job, a relationship, or even a pet, the emotions that accompany grief can be overwhelming and can often lead to mental health challenges.  Understanding the connection between grief and mental health is crucial in seeking...

SEASON: 3 EPISODE: 7 Episode Overview: Ghostwriting is an essential service that has been around for many years. It allows individuals or organizations to produce high-quality content, such as books, articles, speeches, and blogs, without the need for the author to write it themselves.  Ghostwriting also helps to ensure that the content is well-written, engaging, and free from errors. It is a...

SEASON: 3 EPISODE: 6 Episode Overview: In today's competitive marketplace it's essential that professionals communicate their value and expertise with confidence in order to elevate their professional profile, stand out from the crowd, and attract growth opportunities. If you want to learn how to level up your personal branding and get the recognition you deserve, then you are going to get some gr...

SEASON: 3 EPISODE: 5 Episode Overview: By intentionally leveraging culture, you can inspire positive action through a compelling mission or vision statement and your core values.  Today’s guest is passionate about organizational culture, business strategy, leveraging diversity, equity, and inclusion for competitive advantage and has some great insight on leadership and work culture that can m...

SEASON: 3 EPISODE: 4 Episode Overview: Ready to take the steps necessary to find balance and enhance your life? High achieving leaders, professionals and businesses can only make maximum impact without burning out, when they have the qualified guidance and essential framework to optimize their lifestyle and wellness effectively. If you are looking for a step by step roadmap for getting optimized a...

SEASON: 3 EPISODE: 3 Episode Overview: Ready to transform your sales team? Ready to shorten your sales cycle and increase your team’s close rates? Want to learn how to bring more value to your sales conversations?  Want to get your new salespeople up to speed and crushing quota faster than ever before? Then you are going to enjoy my conversation with sales coach, trainer and strategist,...

S EASON: 3 EPISODE: 2 Episode Overview: Everything begins with communication, so learning to master this skill can open up limitless opportunities. Most people don’t consider themselves good communicators. It’s a fact that deliberate, confident, and results-driven communication is the cornerstone to a successful business, meaningful relationships, and an abundant life.  My next guest has made...

SEASON: 3 EPISODE: 1 Episode Overview: In a commoditized and competitive world, buyers have unlimited choices in how they solve their problems. They also have vast information on the internet about those solutions. As a matter of fact, according to recent Gartner research, buyers only spend 17% of their time meeting with sales professionals. What this means is, the ability to communicate uniq...

SEASON: 2 EPISODE: 36 Episode Overview: The future of marketing, selling and business development is with Artificial Intelligence or AI. My guest, David Owasi, is a seasoned expert in leveraging innovative technologies for lead generation and business development.  With a deep understanding of the latest advancements in Artificial Intelligence (AI), David possesses the unique expertise to emp...

SEASON: 2 EPISODE: 35 Episode Overview: Confidence is an underrated superpower that can enhance every aspect of job performance, from communication to closing sales.  Not protecting that confidence in hard times, grief or self-perceived failure can be devastating. Here to talk about how to process rejection and build confidence is my guest, Alyssa McMasters. Guest Bio:  Alyssa is a...

SEASON: 2 EPISODE: 34 Episode Overview: Struggling with overwhelm, anxiety, depression or exhaustion? Ready to reclaim your emotional, mental and physical health and find joy in your life.  Here today to help us avoid, navigate and overcome burnout, without wasting time and energy, is professional burnout specialist, Anna Lovell-Nesmith. Guest Bio:  With a 100% success rate, Anna Lovell-...

SEASON: 2 EPISODE: 33 Episode Overview: Today’s marketplace can be challenging for all kinds of reasons, and entrepreneurs and business professionals need to stay focused and engaged. If you’re looking to not only grow your business, but to reclaim more of your time, passion, and find spicy, savory satisfaction in all that you do, then you are going to enjoy my conversation with award-winning cons...

SEASON: 2 EPISODE: 32 Episode Overview: Looking to generate more leads? Whether it’s blog posts, social media or email campaigns, learn to leverage these tools effectively to reach hundreds of new prospects every week without spending hours online searching for the right people to connect with.  Learn to make your content a priority and keep up on trends, and how often you need to adjust your...

SEASON: 2 EPISODE: 31 Episode Overview: Trust is the foundation of all relationships. My guest today will share his proven trust-building process to help you create instant rapport quickly and establish long-lasting relationships personally and professionally.  You'll learn practical strategies and insights that you can apply immediately to build trust and confidence in any relationship. So,...

SEASON: 2 EPISODE: 30 Episode Overview: In life, there are bound to be obstacles and challenges that we must face. It is how we respond to them that determines our success and ultimately shapes our character. Akeem Haynes is a prime example of how perseverance and resilience can lead to incredible achievements. In this episode, Akeem will share his experiences and insights on how to overcome adver...

SEASON: 2 EPISODE: 29 Episode Overview: My guest today has had to overcome big challenges in order to achieve big dreams. She uses her story of loss, struggle and perseverance to inspire and empower others to make an impact in the world by turning pain into purpose.  Through her work, she has helped countless people overcome obstacles and achieve their goals by embracing their unique strength...

SEASON: 2 EPISODE: 28 Episode Overview: In today's digital age, effective communication is key to success, particularly in the business world. With video taking center stage in remote work and virtual meetings, it's essential to understand how to use this medium to its full potential. That's why I'm thrilled to introduce my guest, Alicia Berruti, an expert in Video and Human Centered Communication...

SEASON: 2 EPISODE: 27 Episode Overview: For business owners, making sales is the mark of success. But if you’re not keeping up with the back end, you might not have anything to show for it. To talk to us about how to stop leaving money on the table and collect the cash, is revenue recovery expert, Dee Bowden. In this episode, Dee shares valuable insights and strategies on how to improve your billi...

SEASON: 2 EPISODE: 26 Episode Overview: Sandie Eggers is an expert in building resilience and overcoming adversity. Sandie has helped countless individuals and organizations to navigate through challenging times by providing them with practical strategies and tools to build their resilience.  In this episode, Sandie will share her insights on how to develop resilience, overcome obstacles, and...

SEASON: 2 EPISODE: 25 Episode Overview: Amy Joy understands firsthand the impact of trauma and has made it her mission to help others overcome its effects. With over a decade of experience as a speaker and author, Amy has helped countless individuals navigate the healing process and move forward with their lives.  In this episode, she shares her insights and strategies for overcoming trauma i...

SEASON: 2 EPISODE: 24 Episode Overview: Whether you are leading a team, negotiating a contract, looking to optimize sales and marketing performance, or simply attempting to better frame conversations in every day life, persuasion and influence expert, Stephen McGarvey, reveals the proven techniques that the world’s most effective leaders use to motivate themselves and others to excel professionall...

SEASON: 2 EPISODE: 23 Episode Overview: Amateurs in sales score occasional wins. Professionals create consistent results. Top sales professionals don’t make quota, they exceed quota. They don’t make sales, they create customers. They don’t dream of earning a good living, they are living the good life. My guest has captured the time-tested sales wisdom of great salespeople that realized early in th...

SEASON: 2 EPISODE: 22 Episode Overview: Ready to take your career to the next level? Need some strategies to get your book written, and most importantly published? My guest D Arlando Fortune, or “Fortune” as he likes to be called, is a master when it comes to storytelling and has a unique perspective on entrepreneurship, having transitioned from pro-level baseball, to government accountant an...