Becoming Preferred

SEASON: 3 EPISODE: 35 Episode Overview: What fuels your passion? What makes you unique in today’s competitive marketplace and how do you get people to not just pay attention, but to PAY for your time and talent? It all begins with an idea. Maybe you want to launch or grow a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the wor...

SEASON: 3 EPISODE: 34 Episode Overview: Are you an entrepreneur, leader, or professional looking for a change? Do you ever have the feeling that there is something bigger for you? That you are meant for more?  My guest on today’s episode, helps people level up their mindset, their business and their results by helping them discover the power of their own minds to experience tangible resu...

SEASON: 3 EPISODE: 33 Episode Overview: There are five generations of buyers in today’s competitive marketplace and about 19 communication channels, so whether you’re looking to maximize revenue to grow your company, boost engagement and awareness, increase repeat customers, or encourage brand loyalty, my guest today can help.  Standing out from the crowd and getting your message heard is alw...

SEASON: 3 EPISODE: 32 Episode Overview: In today's episode, my guest and I will talk about the ever-evolving landscape of marketing. We'll dissect the current state of marketing, shedding light on what truly works and what doesn't. From the rise of digital platforms to the art of authentic engagement, we'll leave no stone unturned as we uncover the secrets to effective marketing in today's fast-pa...

SEASON: 3 EPISODE: 31 Episode Overview: Caveman Brain is the voice inside our heads that holds us back, based on fears that may or may not be true. It is the thought patterns and processes we use every day that are no longer working to make us successful. It is how our brains are reacting to these fears, thought patterns and processes that influence us each and every day to be less successful than...

SEASON: 3 EPISODE: 30 Episode Overview: It’s no secret that the enormous complexity involved in an organizational digital transformation can hinder its success. Consequently, some 70 percent of digital initiatives fail to meet their goals. Failure can put an organization at a severe competitive disadvantage, and in some cases, can be fatal. Executing on a solid digital transformation journey is a...

SEASON: 3 EPISODE: 29 Episode Overview: Emotional intelligence (EI), often referred to as EQ or Emotional Quotient, is critically important in our professional lives and workplace for a multitude of reasons. Its impact ranges from individual performance to organizational culture and even to the bottom line of the business. In the digital age, where technology and automation are prevalent, the huma...

SEASON: 3 EPISODE: 28 Episode Overview: If you are looking for some game-changing ideas on how to scale your business, enhance your entrepreneurial mindset, and unlock new levels of growth and success, you’re going to enjoy my conversation with author, speaker, and coach, Chad Jenkins.   Chad is someone who not only talks the talk, but walks the walk in the realms of technology, innovati...

SEASON: 3 EPISODE: 27 Episode Overview: Welcome to the Becoming Preferred podcast. Today we're diving deep into a narrative that's both heart-wrenching and incredibly inspiring. Our guest is Kaleb Dahlgren, a name that resonates with resilience, hope, and the power of the human spirit to overcome the unimaginable. Kaleb, a survivor of the tragic 2018 Humboldt Broncos bus crash, has turned a story...

SEASON: 3 EPISODE: 26 Episode Overview: My guest today, believes change is inevitable and should be embraced, leading to innovative solutions and uncovering untapped potential within each of us. His work reflects his mission to help individuals and organizations hit their mark by fostering a work environment of high productivity and satisfaction. With a focus on discovery, and application, he offe...

SEASON: 3 EPISODE: 25 Episode Overview: Let’s face it, life can be difficult and full of challenges. My guest today is on a mission to empower individuals to rise above their challenges personally and professionally and create lasting impact. His message, Don’t Let Your Struggle Become Your Standard, has touched the hearts of many and continues to ignite hope and determination in those who hear it...

SEASON: 3 EPISODE: 24 Episode Overview: No doubt about it, our world is messed up! My guest today believes we can fix our messed up world one small act at a time. It’s not just about the big gestures; it’s the everyday actions, the small steps forward, that collectively drive significant change.  Pancho Timmons, author of Quick and Easy World Change, is here to share his journey, his ins...

SEASON: 3 EPISODE: 23 Episode Overview: Are you looking to avoid burnout but still maintain high engagement for yourself or your team? My guest on this episode is a beacon of transformation for disconnected teams and leaders who are looking to foster an environment of engagement and effortless work. Finding the balance between passion and burnout is the key to turning you and your team into an eng...

SEASON: 3 EPISODE: 22 Episode Overview: In today's saturated market, where messages and brands constantly jostle for a slice of our attention, merely having a visually appealing design or a memorable tagline doesn't cut it anymore. It's about diving deep, beyond the surface, to genuinely connect with the core of human emotions and thought processes. This is where our guest, Jim Pietruszynski, the...

SEASON: 3 EPISODE: 21 Episode Overview: In today’s crowded marketplace, presentation excellence isn’t just important; it’s critical. Whether you are a business professional or entrepreneur, presentation excellence allows you to cut through the noise, ensuring your message isn’t just heard, but connects and resonates with your audience.  At its core, business is about relationships. Presentati...

SEASON: 3 EPISODE: 20 Episode Overview: With a coaching career with over 400 victories, Coach Jim Johnson's journey is a testament to the impact of positive leadership and the magic of believing in one's dreams. Yet, it's not the number of wins that define his legacy, but rather a moment of pure humanity and inspiration that captured the nation's heart back in February 2006. In a decision that wou...

SEASON: 3 EPISODE: 19 Episode Overview: The digital landscape is changing, and changing fast. AI is revolutionizing the digital landscape, paving the way for a new era of personalized customer experiences that foster a deeper connection between brands and their audiences. By harnessing the power of artificial intelligence, businesses are now capable of developing more effective marketing campaigns...

SEASON: 3 EPISODE: 18 Episode Overview: Gratitude plays a pivotal role both in our personal and professional lives. On a personal level, gratitude is associated with greater happiness, as it helps individuals appreciate what they have, rather than what they lack. It fosters resilience, improves health, and strengthens relationships by promoting positive interactions and a sense of connection with...

SEASON: 3 EPISODE: 17 Episode Overview: Becoming the preferred choice is the goal of any organization that sells something. In today’s congested marketplace it’s important to create strategies and messaging to attract your ideal customers, and leverage change to create unique competitive advantages that make you the clear choice. If you are looking to disrupt your market and become the emotional f...

SEASON: 3 EPISODE: 16 Episode Overview: Today’s marketplace is crowded and chaotic. Differentiating yourself and your organization in a sea of sameness can be challenging.  If you are looking for innovative and practical strategies to create more value and opportunities while shortening your sales cycle, then you are going to enjoy my conversation with author, speaker and coach, Ron Karr. Gue...

SEASON: 3 EPISODE: 15 Episode Overview: Sales is much more complex than number crunching, reading scripts, or having coffee with clients. For too long, we've seen sales as something external to us. As salespeople, we spend enormous amounts of time honing our skills and figuring out how to close effectively so we get more 'yeses' from clients. This is what we think will make us good salespeople. Ho...

SEASON: 3 EPISODE: 14 Episode Overview: Ready to improve your customer service, increase sales, enhance your marketing, automate repetitive tasks, and streamline your business operations? ChatGPT is the fastest-growing consumer application in history, hitting 100 million users in just a few months.  To help us understand how we can use ChatGPT for competitive advantage and streamline our...

SEASON: 3 EPISODE: 13 Episode Overview: Personal branding is extremely important in today’s competitive world. It allows us to differentiate ourselves from competitors and build trust with clients and employers. It helps us stand out, create opportunities, be memorable. Developing our personal brand can lead to higher salaries and new opportunities. It will help you build a positive reputation and...

SEASON: 3 EPISODE: 12 Please note that this episode contains explicit language. Episode Overview: Today’s business world is overflowing with innovative ideas and technologies. As a result, business owners face an increasingly competitive environment where consumer demands are increasing exponentially. This competition encourages innovative businesses to adopt more profitable, higher converting str...

SEASON: 3 EPISODE: 11 Episode Overview: In this rapidly changing world, relationships have never been more important. People are craving connections, not transactional exchanges. And yet, many struggle to adapt to this new reality, resulting in surface-level interactions and missed opportunities. When we see people as numbers, we keep relationships superficial. We worry about being relevant rather...