Master The Media

Want to work with brands but aren't sure how to get started or what to charge? In this episode of the Master the Media Podcast, Amy Gorin shares a recording of a live coaching session where she answers real questions about landing paid brand partnerships. She talks about how sponsored TV segments work, where to find the right brand contacts, and what to say when reaching out to companies you&...

Want to make the most of every brand connection you make at FNCE? In this episode of the Master the Media Podcast, Amy Gorin shares her best tips for meeting brands, making a great first impression, and turning quick conference conversations into real opportunities. She walks through how to plan your time on the expo floor, what to say when you introduce yourself, and why you do not need to pitch...

What if getting sponsors for your event wasn’t about asking brands for money or filling gift bags with free stuff? In this episode, Amy Gorin chats with Suzanne Castle about what can happen when you approach sponsorships as real relationships. Suzanne shares how she grew her event sponsorships to around $40,000 by getting curious about what brands actually need and finding creative ways to help th...

What does it really look like to build a media career that lasts for decades? In this episode, Amy sits down with Keri Glassman for a candid conversation about what she’s learned over 25 years in nutrition, media, private practice, and entrepreneurship. Keri shares how brand partnerships have changed, why you don’t need a huge following to bring value, and how health professionals can get creative...

Can you really make meaningful money from media and brand work without having a huge social media following? In this episode, Amy Gorin talks with registered dietitian Jacqueline Gomes about how she built a media career alongside her nutrition work and eventually earned more than $32,000 from brand partnerships in one year. Jackie shares what it was like to keep pitching when nothing seemed to be...

What if growing your Instagram didn’t require spending hours filming polished videos or chasing every new trend? In this episode of Master of the Media, Amy Gorin sits down with nurse practitioner and PlantedRx founder Allison Christel, who grew her Instagram from just a few hundred followers to nearly 46,000 in only a few months. Allison shares the simple experiments that helped her figure out wh...

Do you really need thousands of followers, media features, or years of experience before a brand will want to work with you? In this episode, Amy Gorin clears up some of the biggest myths that can hold healthcare professionals back from pursuing brand partnerships. She shares why your expertise and credentials can matter much more than the size of your social media audience, plus several ways to w...

What if you could earn six figures from brand partnerships without juggling dozens of brands at once? In this episode of the Master the Media Podcast, Amy Gorin shares how creators and healthcare experts can build fewer, stronger brand relationships that lead to bigger opportunities and more income. She explains why working with just one to three well-matched brands can be more powerful than sayin...

Have you ever wondered what it actually takes to go from taking a few local media opportunities to working with major brands? In this episode of the Master the Media Podcast, Amy Gorin talks with sports dietitian and entrepreneur Umo Callins about how her media career grew over time. Umo shares how she got her start with local TV and radio, why she decided to pursue brand partnerships more serious...

What does it really take to build a media career that lasts for decades, even when social media, technology, and the rules keep changing? Registered dietitian and longtime media expert Keri Gans joins Amy Gorin to share how networking, strong relationships, and staying open to opportunity helped shape her career. Keri talks about landing major media appearances and brand partnerships, knowing when...

What if sharing your ideas online could feel simpler, more personal, and actually fun again? In this episode, Amy Gorin talks with Nichole Aksamit, former editor-in-chief of Allrecipes magazine and creator of The Thick Thrift Diaries. Nichole shares why she started a Substack, how she grew her audience, and what makes the platform feel different from traditional blogs and email newsletters. They t...

What if the things you already do every day could lead to your next brand deal? In this episode, Amy talks with Jamie Hess, a QVC host, speaker, author, coach, and former PR executive who knows both sides of brand partnerships. Jamie shares how she left corporate life, grew her income through creative campaigns, and learned to see value in everyday moments, from vacations and podcast episodes to T...

Could a few simple website changes help you land more clients, media opportunities, and brand partnerships? In this episode, Amy Gorin sits down with web designer Ansley Fones to talk about what actually makes a website work. They cover clear messaging, strong calls to action, easy-to-use menus, professional photos, and the value of knowing your conversion rate. Ansley also explains where to place...

Can doctors work with brands, earn extra income, and still stay true to their values? In this episode, Amy Gorin sits down with quadruple board-certified physician Dr. Kara Wada for an honest conversation about ethical brand partnerships. Kara shares how she has earned close to $50,000 through media and brand work while protecting her reputation and keeping patient trust at the center of every dec...

Could the right agent help you earn more, protect your name, and say yes to better brand opportunities? In this episode of Master the Media, Amy Gorin sits down with Blair Taylor, owner of Taylor Talent Services, to talk about what healthcare professionals should know before signing a TV, commercial, or brand deal. Blair shares how doctors, dietitians, physical therapists, and other medical expert...

What if choosing a niche is not about limiting yourself, but finally making your message clear? In this episode of the Master the Media Podcast, Amy chats with marketing expert Jonathan Jacobs about why niching and ideal customer avatars matter so much for business growth, social media, and brand partnerships. Jonathan explains that your niche helps you understand who you serve, what problems you...

Have you ever wondered what makes a TV producer open your email and say yes? In this warm and encouraging episode of Master the Media, Amy Gorin chats with broadcast coach and Emmy-winning journalist Alicia Quarles about how health experts can feel more confident pitching and appearing on TV. Alicia brings honest, behind-the-scenes advice from her years at the Associated Press, E! News, Daily Mail...

Could your healthcare expertise open the door to free travel and unforgettable brand experiences? In this episode, Amy Gorin shares real-life ways healthcare professionals can land sponsored travel opportunities, from educational conferences to hands-on brand trips and custom trips you pitch yourself. With her friendly, honest style, Amy takes listeners behind the scenes of her recent wellness tri...

What if the best thing you could do for your business was step away from it for a little while? In this heartfelt episode of Master of the Media, Amy Gorin shares how a much-needed solo spa weekend helped her feel rested, clear, and deeply inspired. After days of healthy food, movement, quiet time, and plenty of spa treatments, she came home and created one of her most helpful tools for her studen...

What if your healthcare expertise could open the door to $50,000 in brand partnerships, even without a huge social media following? In this episode of Master the Media, Amy shares a free coaching call where she answers real questions from dietitians, physicians, coaches, and other health pros who want to work with brands in smart, ethical, and profitable ways. She explains how to turn media quotes...

What if just two or three brand partnerships could bring in $50,000 without chasing endless small deals? In this episode of Master of the Media, Amy Gorin introduces the newly refreshed program and shares the core strategy behind many student wins: bundling. Instead of pitching one small service, Amy explains how experts can package blogs, social posts, testimonials, TV segments, consulting, and m...

Could one brand deal put your license, income, or future partnerships at risk? In this episode of Master the Media, Amy Gorin talks with attorney Dan Ilkay about how healthcare professionals can protect themselves before signing brand contracts. Dan explains why every contract deserves a careful read, especially clauses about exclusivity, name and likeness, content approval, payment terms, and aut...

What should you say when a brand asks you to work for free? In this episode of Master of the Media, Amy Gorin shares practical, confidence-building advice for nutrition professionals, creators, and experts who want to protect their time, credentials, and income. Amy explains why free product does not pay for real costs like event planning, marketing, shipping, team support, or the value of your en...

What if your health expertise could help you land paid brand deals, even if you do not have a huge following? In this episode, Amy answers real questions from Brand Partnership School students about how healthcare professionals can start working with brands and get paid fairly. She shares how to choose the right social media platform, why engagement matters more than follower count, and what to in...

Are you waiting for the right brand to finally notice you? Amy Gorin is here with a loving push to stop waiting and start taking action. In this short and honest episode, Amy shares the brand partnership advice she wishes more healthcare professionals would hear. She talks about reaching out first, letting go of perfect timing, and charging in a way that respects your training and experience. Amy...