Master The Media

What if blogging in 2026 is still one of the smartest ways to grow your brand, earn real income, and help more people? In this episode, Amy Gorin talks with dietitian and entrepreneur Katie Dodd about how she went from a full-time VA job to building a flexible business that lets her be present with her kids while serving thousands online. Katie breaks down how blogs still work in the age of AI, wh...

What happens when a physician turns her own health journey into a mission to help others feel seen, informed, and supported? In this episode, Dr. Kara Wada shares how her Sjögren’s diagnosis changed the course of her career, leading her from academic medicine to building the Immune Confident Institute and a growing media presence. She opens up about using lifestyle medicine, education, and brand p...

Ever feel like you want to start a podcast… but your brain keeps coming up with 100 reasons not to? You are not alone. In this episode, Amy sits down with her podcast producer, Kevin Palmieri, and talks through all the real stuff that holds people back and how to move past it. They get into why you don’t need fancy equipment, how podcasting actually makes you money (hint: not the way you think), a...

What if getting brand partnerships worked a lot like dating? In this episode, Amy Gorin shares five simple ways creators can build better brand relationships by thinking more like a real person and less like a sales pitch. She explains why outreach is a numbers game, why small talk matters, and why you should not rush into pricing before you are ready. Amy also talks about staying focused instead...

What if getting paid for brand partnerships could feel more personal, clearer, and a lot less scary? In this episode, Amy shares the heart behind Brand Partnership School and why she created it to help more experts step into paid brand work with confidence. Amy explains how the course gives dietitians and other professionals a simple path to learn pitching, pricing, and building real relationships...

Want to know why some health professionals land paid brand deals while others never hear back? In this episode, Amy Gorin breaks down the three clear steps that can help dietitians and other healthcare professionals land their first or next paid brand partnership. She explains why waiting for brands to find you is not the best plan, how to connect with the right decision-maker, and why your expert...

What would you do if doctors told you there was nothing you could do about your health risk? In this episode of Master the Media, Amy sits down with Dr. Simran Malhotra as she shares her powerful story. She talks about learning she had the BRCA1 gene, which greatly raises the risk of cancer, and how that moment changed her life. While caring for very sick patients, she began searching for ways to...

What if the fear you feel before speaking is actually the fuel that could make you unforgettable? In this episode, Amy Gorin sits down with executive coach Dr. Kevin Mays to talk about the real reason so many experts hold back. From Kevin’s college speech meltdown to leading boardrooms and keynotes for thousands, he shares how giving himself permission to “be the fool” changed everything. Together...

Have you ever felt like you’re doing everything “right” in your career, but it still doesn’t feel good? Or like you’re one brave email away from something bigger, but you just can’t hit send? In this heart-filled conversation, Amy sits down with Dawn Jackson Blatner to talk about what it really takes to build a media career you love. Dawn shares the story of emailing a PR rep every single week for...

Are you keeping the wrong secrets? In this episode, Amy Gorin shares five things people always say you should never talk about and offers her honest take on each. From income and brand partnerships to personal stories, age, safety on social media, and even politics, Amy keeps it real. She talks about how sharing the right details can build trust, help you land paid partnerships, and make you more...

What if success isn’t about how much money you make, but how your life actually feels day to day? In this episode, Amy speaks straight from the heart about why she never built her career around chasing a dollar amount. She shares honest stories from her early days working nonstop in New York City, feeling burned out, and realizing that the life she was living wasn’t the life she wanted. Amy walks...

Do you ever feel like you're doing all the things, but still not getting where you want to be in your media career? In this episode of Master the Media, Amy Gorin shares four sneaky habits that can hold back even the smartest, most talented health professionals. She opens up with real stories, from helping a client finally say her dream income out loud to juggling a baby, a launch, sick pets,...

How does a gut health dietitian become a brand spokesperson, TV regular, and media mentor, all in just two years? In this episode, Amy Gorin chats with Kaytee Hadley, a Master the Media alum, private practice owner, and now Master the Media's own community manager. Kaytee shares how she started media work, thinking she might hate it, and ended up building a thriving second income stream while...

Can you really grow a media and brand partnership business without living in a big city, or even in the U.S.? In this episode, Amy sits down with Melissa Boufounos, a certified holistic nutritionist, mom, and Master the Media coach, who shares how she’s made over $80K in media and brand deals, all while raising her son and living in a small town in Canada. Melissa opens up about how she combined h...

What if the best time to show up is actually when things feel the hardest? In this episode of Master the Media, Amy invites you into a real moment from her week, running on little sleep, caring for a sick child, and still choosing to hit record. She talks openly about the pressure to be perfect and why waiting for everything to line up can hold you back. Amy shares encouraging, real-life advice fo...

Did you know that brands could be using your name, photo, and video without paying you for it? In this episode, Amy breaks down what “name and likeness” really means and when you should be getting paid for it (spoiler: most of the time!). She walks you through real-life examples with actual numbers, so you know how to confidently quote your worth. Amy also shares when it does make sense to let med...

Can working with brands actually feel good and support your business? In this episode, Amy chats with sports dietitian and mom, Stephanie Militano, about how she went from unsure and undercharging to earning $40,000 in brand partnerships, without sacrificing her values or her time with her daughter. Stephanie shares the real steps she took to pitch brands, price her work, and build lasting relatio...

How do you build a media career that actually feels true to you? In this heartwarming and inspiring episode, Amy sits down with Ellie Krieger to talk about her journey from nutrition student and part-time model to trusted media dietitian, cookbook author, and public TV host. Ellie shares how she stayed true to her values through every twist, turned down sponsorships that didn’t feel right, and why...

Have you ever hit “send” on a pitch and then sat there wondering… was that the right time? In this episode, Amy gets real about when to reach out to brands and media (and when not to). With the holidays here and Q4 wrapping up, timing can make or break your pitch. Amy shares exactly what days and times she recommends for sending emails, how long to wait before following up, and why your follow-up...

Ever wonder how people actually do it all? In this episode, Amy gets real about what life looks like as a new mom and business owner. She shares the simple systems that help her stay on top of work, show up for her daughter, and take care of herself, all without feeling like she’s losing her mind. Amy walks through how she uses Google Calendar to keep her family organized, why she still makes time...

Ever wonder if it's really possible to land brand deals without a big following? In this heartwarming and inspiring episode, Amy chats with Kaitlin Hippley, a Master the Media student, hospital dietitian, and mom of two, who did just that, landing a $15,000 partnership just one month after joining the program. Kaitlin shares her honest journey: from feeling lost in the “mom bubble” to finding...

Feeling lost in the world of SEO, AI, and backlinks? You’re not alone, and you don’t need to have it all figured out to make real progress. In this fun and super helpful chat, Amy sits down with longtime friend and SEO pro Erica Julson to break down what’s actually working right now to get noticed online. Whether you’re brand new to creating a website or you’ve had a blog for years, Erica explains...

What if that free event you’re hosting could actually help you get paid, and not just a little, but a lot? In this episode of Master the Media, Amy walks you through exactly how healthcare professionals can turn simple talks, demos, or even book signings into sponsored events. She shares real-life examples, including her own, and explains how even a low-key event with a small crowd can attract big...

In this episode of Master the Media, I’m sitting down with my friend and fellow dietitian Chrissy Carroll to talk about something that’s on everyone’s mind: AI. What’s it really doing to our media landscape, and how does it affect things like blog traffic, media features, and getting found online? Chrissy’s been in the blogging and digital space for over a decade, and she breaks down what’s changi...

Not sure what to say after chatting with a brand at a trade show? You’re not alone, and Amy’s got you covered. In this episode of Master the Media, Amy shares her go-to steps for following up with brands after events like FNCE, in the kind, encouraging way she’s known for. From figuring out who to contact to writing an email that feels natural (not salesy), she walks you through exactly what to do...