Meaningful Work, Remarkable Life

What if your worst business moments could be alchemised into your greatest competitive advantage? My biggest and most successful clients have one thing in common: they've normalised failure and learned how to use setbacks as rocket fuel to power their next audacious move. In this episode, I share my catalogue of business failures, a cancelled California retreat, a mid-air hijacking on the way...

The last quarter of the calendar year is the biggest for many professional services businesses. A good final quarter pulls the business into the next year. So how do we map our final push for the year with launches? Launching makes possible what one-to-one selling doesn't by reaching strangers, selling through your content, creating urgency and making offers without relying on one-to-one sales...

'Love what you do and you'll never work a day in your life' the saying goes. Sounds good, yes? But for far too many small business owners, investing time, effort, energy and money into building your business often tips into workaholism. You're telling yourself that these hours are well invested, as you're building your own asset. Until it tips into routinely working weekends, r...

With 20/20 hindsight, perhaps we might all act differently? What would you say to your younger self if you could? In this reflective episode, I write a letter to my younger self: the ballsy, overthinking, self-conscious, occasionally reckless young woman who survived an ordeal in Sri Lanka at 21, was in Vietnam lead tours just one year later, and later navigated two babies under two while building...

If business feels especially hard for you right now, it's time to turn this attitude upside down and inside out. In this episode, I draw on Julia Cameron's The Artist's Way , as well as 18 years in self-employment, with a hefty dose of unhinged dose of perimenopause-fuelled candour, to offer you something far better than toxic positivity: hard fun. You'll hear: How to turn "it'll get easier" into...

Australians suffer from two different, but related phenomena: tall poppy syndrome and underdog worship. These are especially harmful for business owners' growth and happiness. This episode pulls apart what happens when Australia's egalitarian instincts curdle into a culture that punishes ambition, using Pauline Hanson's "cattle class" jet stunt as the case study in performati...

What if more revenue, more clients, more team, more growth are actually making your business worse? In this episode, I discuss something I see constantly but rarely hear discussed in public: business owners who've hit impressive milestones but somehow have less money in their pockets and less joy in their days. You'll hear: Why profit is a more honest metric than revenue, and how you can h...

What if the thing you're most tempted to hide is actually the reason people choose to work with you? If you're suffering from imposter syndrome, need more business confidence in your personal branding, and sometimes feel like you have something to prove, then this is the episode for you. Small business owners, soloists, freelancers and entrepreneurs are often confusing their weaknesses wit...

If you're feeling stuck, fed up, or perhaps even ready to throw it all in, this episode is for you. I'm pulling back the curtain on my eight most recent sales, where each client came from, how long they'd been in my world, and what actually moved them to buy. You'll hear: What my results say about where you should be focusing your marketing and sales, to sell more, more often How t...

What if everything you're waiting for, everything you're wanting, every dream that feels audacious to even entertain, is within your reach — if only you had the audacity to ask? Because telepathy is not a reliable marketing strategy and manifesting is not a sales strategy. One short, sharp email in 2020 inspired one of my most popular programs – my free Life's a Pitch!® party. Are you...

Brook McCarthy sits down with her client Shaye Thayer — consulting CFO, chartered accountant, and fellow financial feminist — for a conversation that is unapologetic truth-telling about the systemic barriers women face in business. This conversation is a call to arms for women in business to pay themselves more, and will challenge the way you think about pricing, capacity, profit, and what your bu...

What if the thing standing between you and a full client roster isn't your offer, your price, or your website but simply your willingness to sell. In this episode, I'm joined by the brilliant Kate Cowley, accountability coach, personal trainer, and founder of a brand new gym in Sydney's Northern Beaches that went from zero to 245 members through a sheer volume of phone calls. Kate is o...

What if the future of business wasn't bigger and faster, but cleaner, greener, fairer, and kinder? In this episode, I sit down with the legendary Kylie Flamant, CEO of the Social Enterprise Council of NSW & ACT (SECNA), to talk about social enterprise, our relationship with money, and what it means to build a body of work that actually makes the world better. Kylie brings rare clarity to s...

Most all people suffer from unconscious self-sabotage. If you ever find yourself arguing against the very thing you say you want, then please know, you're not alone. In this episode, I'm pulling back the curtain this very common (and frustrating) patterns that I see in business coaching. Self-sabotage can show up in surprising ways and it's costing you more than you think. If you know...

When I was 18, I accidentally joined a cult. This left me with one indelible lesson that has shaped my entire career as a business coach: people are astonishingly quick to give away their power. In this episode, I unpack what that early experience taught me about authority, hierarchy, and how easily we project extraordinary qualities onto other people, especially in the coaching and online busines...

What happens when everything you've done successfully for years stops working? When your flagship program bombs after a decade of success, when wait lists go cold, and when sales calls become an exercise in ghosting? This isn't your typical "crushing it" business recap. In this behind-the-scenes episode, I share what it really looks like when the market shifts beneath your feet—a...

What if nothing you do in your business is wasted? Because all of your efforts are compounding, even if your results appear lacklustre? In this episode, I reflect on 2025, the year that demanded relentlessness — not hype, not hustle-for-show, but quiet, stubborn commitment when clients weren't buying and things aren't turning out the way you hoped. I share the behind-the-scenes story of la...

Forget funnels; think ecosystems instead. In this episode, we explore a radical shift in how people find information, seek answers, and making buying decisions. From linear to circular, this episode explores practical ways to approach your marketing, sales, and business growth in 2026, that responds to how humans actually buy. You’ll learn: What an offering ecosystem is, how it differs from a typi...

2025 marked my 17th year into business and 13 years in business coaching, and one thing was unmistakably clear: the people who are thriving aren’t the cleverest, the most polished, or the most strategic on paper. They’re the most committed. In this episode, I share the ten biggest lessons I’ve learned from my own business this year, alongside what I’ve witnessed across dozens of my client's bu...

What if coaching wasn’t just a business model but a radical act of equity, care, and future-making? In this episode I sit down with Trudi Lebrón - author of The Anti-Racist Business Book , executive coach, DEI strategist, and thought leader reshaping the future of coaching. We explore what happens when coaching moves beyond sales tactics and into systems change, supporting not just individual tran...

What if your online content could close sales for you without a single sales call, pitch, or email funnel? Sounds good, yes? But here’s the thing – most small business owners are creating content that educates, entertains, and engages … but never actually sells. In this episode, I pull back the curtain on how to turn your marketing into a money-making machine. You’ll learn: The subtle yet powerful...

Selling your ideas, expertise, and approach leads too often to feelings of 'pick me', making us feel that WE are the product. Personal branding advice often encourage this - to package pieces of yourself, and turn your personality into a caricature. Which means rejection can feel very very personal. But here’s the truth: you are not for sale. In this episode, we explore what it really mean...

Starting something new in your business is fun and easy. But stopping what no longer serves you? That’s the hard part. In this episode, we dive into why letting go is the overlooked side of growth — and why clinging to antiquated conditioning, outdated beliefs, old habits, and tired ways of working keeps us stuck, small, and invisible. If you’ve been sensing that the next stage of your business or...

Your professional reputation is a bankable asset – it can pay dividends when you know how to turn your reputation into revenue. In this episode, Brook McCarthy is joined by two experts in building reputations and monetising thought leadership – Kathy Rhodes of the Thought Alchemist, and Erin Huckle of Chuckle Communications. We talk about what it really mean to be a thought leader — and how to bui...

What does it take to turn personal upheaval, bold moves, and emerging tech into a thriving business that spans continents? In this episode, I sit down with Kachina Dimmock , founder of Collective Catalyst (Australia’s first AI marketing agency) to talk resilience, AI, and running a business from the French Basque coast. From her time in the Army Reserves to stepping on stage as a competitive bodyb...