Meaningful Work, Remarkable Life

What if more revenue, more clients, more team, more growth are actually making your business worse? In this episode, I discuss something I see constantly but rarely hear discussed in public: business owners who've hit impressive milestones but somehow have less money in their pockets and less joy in their days. You'll hear: Why profit is a more honest metric than revenue, and how you can h...

What if the thing you're most tempted to hide is actually the reason people choose to work with you? If you're suffering from imposter syndrome, need more business confidence in your personal branding, and sometimes feel like you have something to prove, then this is the episode for you. Small business owners, soloists, freelancers and entrepreneurs are often confusing their weaknesses wit...

If you're feeling stuck, fed up, or perhaps even ready to throw it all in, this episode is for you. I'm pulling back the curtain on my eight most recent sales, where each client came from, how long they'd been in my world, and what actually moved them to buy. You'll hear: What my results say about where you should be focusing your marketing and sales, to sell more, more often How t...

What if everything you're waiting for, everything you're wanting, every dream that feels audacious to even entertain, is within your reach — if only you had the audacity to ask? Because telepathy is not a reliable marketing strategy and manifesting is not a sales strategy. One short, sharp email in 2020 inspired one of my most popular programs – my free Life's a Pitch!® party. Are you...

Brook McCarthy sits down with her client Shaye Thayer — consulting CFO, chartered accountant, and fellow financial feminist — for a conversation that is unapologetic truth-telling about the systemic barriers women face in business. This conversation is a call to arms for women in business to pay themselves more, and will challenge the way you think about pricing, capacity, profit, and what your bu...

What if the thing standing between you and a full client roster isn't your offer, your price, or your website but simply your willingness to sell. In this episode, I'm joined by the brilliant Kate Cowley, accountability coach, personal trainer, and founder of a brand new gym in Sydney's Northern Beaches that went from zero to 245 members through a sheer volume of phone calls. Kate is o...

What if the future of business wasn't bigger and faster, but cleaner, greener, fairer, and kinder? In this episode, I sit down with the legendary Kylie Flamant, CEO of the Social Enterprise Council of NSW & ACT (SECNA), to talk about social enterprise, our relationship with money, and what it means to build a body of work that actually makes the world better. Kylie brings rare clarity to s...

Most all people suffer from unconscious self-sabotage. If you ever find yourself arguing against the very thing you say you want, then please know, you're not alone. In this episode, I'm pulling back the curtain this very common (and frustrating) patterns that I see in business coaching. Self-sabotage can show up in surprising ways and it's costing you more than you think. If you know...

When I was 18, I accidentally joined a cult. This left me with one indelible lesson that has shaped my entire career as a business coach: people are astonishingly quick to give away their power. In this episode, I unpack what that early experience taught me about authority, hierarchy, and how easily we project extraordinary qualities onto other people, especially in the coaching and online busines...

What happens when everything you've done successfully for years stops working? When your flagship program bombs after a decade of success, when wait lists go cold, and when sales calls become an exercise in ghosting? This isn't your typical "crushing it" business recap. In this behind-the-scenes episode, I share what it really looks like when the market shifts beneath your feet—a...

What if nothing you do in your business is wasted? Because all of your efforts are compounding, even if your results appear lacklustre? In this episode, I reflect on 2025, the year that demanded relentlessness — not hype, not hustle-for-show, but quiet, stubborn commitment when clients weren't buying and things aren't turning out the way you hoped. I share the behind-the-scenes story of la...

Forget funnels; think ecosystems instead. In this episode, we explore a radical shift in how people find information, seek answers, and making buying decisions. From linear to circular, this episode explores practical ways to approach your marketing, sales, and business growth in 2026, that responds to how humans actually buy. You’ll learn: What an offering ecosystem is, how it differs from a typi...

2025 marked my 17th year into business and 13 years in business coaching, and one thing was unmistakably clear: the people who are thriving aren’t the cleverest, the most polished, or the most strategic on paper. They’re the most committed. In this episode, I share the ten biggest lessons I’ve learned from my own business this year, alongside what I’ve witnessed across dozens of my client's bu...

What if coaching wasn’t just a business model but a radical act of equity, care, and future-making? In this episode I sit down with Trudi Lebrón - author of The Anti-Racist Business Book , executive coach, DEI strategist, and thought leader reshaping the future of coaching. We explore what happens when coaching moves beyond sales tactics and into systems change, supporting not just individual tran...

What if your online content could close sales for you without a single sales call, pitch, or email funnel? Sounds good, yes? But here’s the thing – most small business owners are creating content that educates, entertains, and engages … but never actually sells. In this episode, I pull back the curtain on how to turn your marketing into a money-making machine. You’ll learn: The subtle yet powerful...

Selling your ideas, expertise, and approach leads too often to feelings of 'pick me', making us feel that WE are the product. Personal branding advice often encourage this - to package pieces of yourself, and turn your personality into a caricature. Which means rejection can feel very very personal. But here’s the truth: you are not for sale. In this episode, we explore what it really mean...

Starting something new in your business is fun and easy. But stopping what no longer serves you? That’s the hard part. In this episode, we dive into why letting go is the overlooked side of growth — and why clinging to antiquated conditioning, outdated beliefs, old habits, and tired ways of working keeps us stuck, small, and invisible. If you’ve been sensing that the next stage of your business or...

Your professional reputation is a bankable asset – it can pay dividends when you know how to turn your reputation into revenue. In this episode, Brook McCarthy is joined by two experts in building reputations and monetising thought leadership – Kathy Rhodes of the Thought Alchemist, and Erin Huckle of Chuckle Communications. We talk about what it really mean to be a thought leader — and how to bui...

What does it take to turn personal upheaval, bold moves, and emerging tech into a thriving business that spans continents? In this episode, I sit down with Kachina Dimmock , founder of Collective Catalyst (Australia’s first AI marketing agency) to talk resilience, AI, and running a business from the French Basque coast. From her time in the Army Reserves to stepping on stage as a competitive bodyb...

What if the real reason your business isn’t growing isn’t a lack of skill but your addiction to overthinking, overplanning and over-prepping? In this episode, we examine why speed beats perfection every time and how embracing fast, imperfect action can create the momentum your business desperately needs, without burning you out in the process. You’ll discover: Why perfectionism is snobbery, and th...

In this episode, we dive into the emotional, neurological, and digital tangle of decision-making in our AI-saturated age. From our daily navigation of AI as business owners, to the broader cultural shifts that affect our clients and target market in how we make (or avoid) decisions, we explore the role of trust, creative thinking, and discernment in a world of infinite options and shrinking attent...

Brook talks with Lisa Corduff, a successful entrepreneur, speaker and writer, on how AI and climate change will affect our future, including looking after our families, building our businesses, selling online, and how to move through collective and individual grief. Lisa talks about how she got out of existential dread into proactive preparation, and why navigating uncertainty with experimentation...

Welcome to the future! Season 6 is here and it’s all about asking the big questions, honing our predictive skills and positioning ourselves and our businesses to make the most out of what’s to come. No doubt about it – the future is volatile and oftentimesscary. It’s easy to believe that the past was better, and set our nostalgia and sentimentality lead. But leaders aren’t leaders if they only sho...

Your desire to be liked, while very human, is the very same thing that's diluting your difference, killing your visibility, and keeping you from the opportunities you know you're capable of. In this episode, we dive into a potent cocktail of visibility blocks—generosity, AI, and self-censorship—and how they're quietly sabotaging your marketing, messaging, and leadership. You'll dis...

If you’ve ever hesitated before hitting 'publish' or rewritten a caption a bajillion times, you’re not alone. Especially if you're feeling immense self-consciousness, and you're excellent at overthinking your content, you're going to LOVE this episode. Because we're exploring how the very thing you’re avoiding is the key that will unlock your lead generation, help you attra...