Brook McCarthy

Meaningful Work, Remarkable Life

Business EN ↓ 73 episodes

We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that truly works.

Author

Brook McCarthy

Category

Business

Podcast website

hustleandheart.com.au

Latest episode

Jul 10, 2026

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Episodes

Making Peace with Your Competitors 03.03.2025

Comparing ourselves to our competitors often provokes complex or difficult emotions. You know you "shouldn't" compare, but let's face it, that's almost impossible sometimes. In this episode, we're taking a fresh approach to those difficult feelings to transform these into new coaching tools to inspire our growth, our innovation, and our peace. You'll learn: How to eje...

The new approach to hitting $10K+ months in today's economy 24.02.2025

Today, we dismantle the biggest myth in business - that hard work and expertise will automatically translate to income – if that were true, far more talented business owners would be thriving right now. Together, we rethink how to earn consistent 10K+ months in your business, not by working harder or earning more qualifications, but by shifting how you approach sales, marketing, and profitability....

Joy and profit 17.02.2025

Today, we explore the powerful connection between joy and profit. We will rethink the way we approach our work, embracing experimentation, curiosity, and joy as essential tools for creativity, resilience, and earning (waaaaaaaay) more in our business. You'll learn: The surprising connection between experimentation, creativity and growth in business How joy makes work regenerative, helping you stay...

Hustle smarter, not harder 09.02.2025

Hustle is not the enemy. But there's a paradox in it, yes? Hustling all day, every day, turns you into a burnt out husk of a person. It's not good, not effective and not sustainable. Today, we tackle the paradox of hustle - why it’s works when it's paired with heart, strategy, and long-term thinking. We're rethinking the way we approach growth, ditching the obsession with quick wins, and building...

When selfishness sells 02.02.2025

Does the idea of pitching, selling, and putting yourself forward feel selfish? Obnoxious? Acutely self-consciousness? It's time to challenge that.  We're going to rethink what it means to show up, boldly ask for what we want, and put ourselves in the right rooms — without guilt, hesitation, or the weight of outdated beliefs about worthiness. You'll learn: Why our Hustle & Heart Life's a Pitch!™ is...

The power of joy 25.01.2025

Today, we look at the secret ingredient in your business that's going to turbocharge everything – and if you think joy has no place in the workday, then prepare to have your world rocked. It's time to rethink the outdated dichotomy that work is drudgery and play is frivolous, and explore how incorporating joy into your daily routines can fuel both your energy as well as your business success. You'...

What they didn't teach you at school about getting what you want 19.01.2025

Today, we challenge the lessons you learned at school that are holding your business growth back. Outdated beliefs about selflessness, modesty, and fitting in have a real impact on your relationship with power. If you want to earn more, and build your business on your terms, then it's time to embrace the season's theme of "the Summer of Selfish." You'll learn: Why turning insults into assets is th...

Why selfish is a good thing 13.01.2025

Season five is themed "The Summer of Selfish," exploring why embracing selfishness might be the unconventional path to unlock generosity, joy, and profitability. Have you ever wondered how turning judgments into assets could change your life? Or why clashing values — like generosity and being taken seriously by others — might actually be the key to your next breakthrough? (It's not what you think....

Promoting yourself 08.12.2024

Isn't it about time that you gave yourself a promption? You've worked hard. You've done your time. As you're self-employed, you're the only person qualified to promote yourself. So let's do it! We talk about how to proactively elevate your business, your income, and your impact—on your own terms—while creating the future you want. You'll learn: When to know it's time to give yourself a promotion E...

Conflict as growth 01.12.2024

Today, we explore the uncomfortable yet powerful realm of conflict in business. If you KNOW you avoid conflict, then I daresay you’re not yet tapping into its growth potential – so watch out! Because not only could you become great at handling conflict, but you could also unlock new levels of growth for yourself. Let’s rethink conflict as a catalyst for transformation – for ourselves, our business...

Decluttering your business 24.11.2024

  Today, we tackle the clutter that weighs down your business, steals your time, and drains your energy. Let’s rethink what we actually need to keep around in our business, and what we’re better off letting go. By doing this, we create space for growth, focus, and true productivity, reclaiming the energy we need to thrive. You'll learn: The sneaky ways “busy work” creeps in, and why intentional le...

Calling in your next level clients 17.11.2024

Sooner or later, ourselves and our business needs to evolve, progress, and step things up. In this episode, we explore the process of calling in your next-level clients – clients who align with your evolving identity, values, and business goals. We look at the natural tension that arises when outgrowing your current clientele and the psychological challenges of stepping into a new version of yours...

Overwhelmed, underpaid, over it 11.11.2024

Today, we tackle the pervasive feelings of overwhelm, underpayment, and burnout that so many business owners experience (if you haven't burnt out in your business yet, then I daresay you haven't been in business long enough). So let's rethink how we can handle our workload, set boundaries, and prioritise our individual, collective, and systemic wellbeing, to minimise the deleterious effects and ma...

Thriving in chaos 04.11.2024

Chaos is inevitable – in both life and business. We may wish it were otherwise, but that 'cool, calm, in control' self you're wishing for? Sorry to tell you, you're going to have to learn how to be that person regardless of your circumstances. In this episode, Brook shares how having a large, chaotic family has made it easier for her to be resilient, agile and flexible when things go pear-shaped. ...

Reigniting Your Spark After Burnout 28.10.2024

If you've not yet burnt out in business, I daresay that you haven't yet been in business long enough. Running your own business is stressful – and maintaining your mental health and wellbeing is imperative if you want to be in business for the long-term. In this highly personal episode, Brook shares a personal experience of burnout in early 2022 (trigger warning), which led her to seek help. In th...

Anger is my superpower 21.10.2024

Why is anger seen as so distasteful (on women)? We're delving deep into the complexities of anger, particularly for women in business, and how anger can be transformed into a powerful motivator for making bold decisions and creating meaningful changes in your professional and personal life. Emotions have messages to decode, if you know what to look. You'll learn: Why anger is a superpower, and how...

The Momentum Effect 13.10.2024

How do some business owners seem to be everywhere, all at once, creating massive visibility, reach, momentum - and a big injection of cash? This technique, the Momentum Effect, is something I've been doing for years. It's enabled me to have long holidays overseas, plenty of breaks, and build a cash buffer before the quiet months of the year. If you hate doing the same thing twice, you don't mind h...

When your values are weaponised against you 07.10.2024

If you've ever walked away from a client feeling less than, or that you weren't very good at your job, then this episode is for you. If you're a highly conscientious, values-based owner, perhaps highly sensitive or a people pleaser, then I daresay that you would have had your values weaponised against you. When you're highly principled, it's easy for others to weaponise your values or principles....

The Vulnerability of your Visibility 15.07.2024

Are you struggling to be visible online? You're not alone. In this episode, I chat with social media strategist Angela Morris about why so many women business owners find it painfully difficult to be seen and heard on social media. We look into the psychological and societal factors at play, and Angela shares some brilliant insights on how to break free from the fear of visibility. We explore: Why...

Money talk: the uncomfortable truth about earning more 08.07.2024

If the topic of money feels taboo and keeping you stuck, then this episode is for you. We've been sold a lie about having to choose between love and money, purpose and profit. But what if there's another way? I share some stories from my 12+ years of facilitating money conversations with female business owners. We explore: Why we are all a bit illogical or irrational with how we spend our money (a...

Amplify your Courage 26.06.2024

If you're in a stage of evolution, expansion and realignment, then don't miss this essential episode. I'm talking about the critical mindset shifts necessary, specifically to build your courage and confidence. By challenging your thinking and taking bold action, you can create a business that truly aligns with your values and goals and makes great impact in the lives of all around you. We explore:...

Modesty is Dangerous 17.06.2024

Are you playing too small in your business? Today, I'm questioning everything that you might believe about modesty and its role in holding you back from all you're capable of. As Maya Angelou said, "Modesty is dangerous. It's a learned affectation." For far too long, we've been conditioned to believe that being meek, humble and modest are virtues. But guess what? That's just propaganda designed to...

Bold Marketing: igniting growth through identity work, with Belinda Weaver 10.06.2024

In this episode, I'm joined by my friend and copy coach Belinda Weaver, as we dive deep into the evolution of our identity as business owners, how to evolve your marketing so that it keeps attracting your ideal clients, and why growth requires letting go – so you can catapult forward. We explore how to get comfortable with controversy, stop letting fear of trolling stop you, embracing change, and...

Build a Profitable and Loveable Offerings Ecosystem 03.06.2024

In this episode, we're talking about bold offers and making sure your offering ecosystem makes total sense, for your ideal clients, as well as your bottom line. I see so many business owners making the same costly mistakes when it comes to their offerings. First up, a lot of you aren't offering any kind of premium, high-ticket option. This is such an easy fix! Having a VIP or premium upgrade is an...

Online Launch Trends: Bold Strategies for Successful Launches 27.05.2024

In this episode, I'm dishing all the juicy details on what's really working for successful online launches in 2024 (because what flew in 2023 is simply doesn't work now). I cover the major shifts we're seeing, like how we're all drowning in too much digital info these days. Virtual summits and bundles were great for list building, but they ended up overwhelming our audiences with way too many emai...

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