Marketing Agency Power Hour

Take your hiring strategy, pricing model, and agency execution to the next level with game-changing insights on disruptive recruitment, AI adoption, and volume scaling. It’s time to stop relying on outdated, slow-moving hiring tactics and build agile operations that deliver top talent faster and more affordably. Who better to guide you through this transformation than campaign veteran, recruiter p...

In this special compilation episode of the Marketing Agency Power Hour, we bring together key insights from our political miniseries featuring three top-tier strategists, communicators, and public affairs experts. Host Cal Wilder dives into the intersection of corporate positioning, public policy, and political execution. Featured Guests in this Episode: Nathan Daschle - Founder & CEO at The D...

Take your agency's strategic positioning, client communications, and public affairs campaigns to the next level with powerful insights on framing issues around decision-maker goals. It’s time to move past off-the-shelf playbooks and build bespoke strategies that adapt to today's changing media and political landscape. Who better to guide you through it than political strategist, former senior advi...

Take your agency's messaging, client positioning, and operational growth to the next level with powerful insights on finding your unique market white space and retaining top talent. It’s time to move beyond vanity metrics and build sticky, research-backed narratives that differentiate your clients in a noisy media environment. Who better to guide you through it than political communications vetera...

Take your advocacy and marketing strategies to the next level with powerful insights on political strategy, building bipartisan trust, and effectively communicating with decision-makers. It’s time to look beyond standard policy points and master the political physics of Washington, D.C. Who better to teach you than political strategist, CEO of DB3, and former Executive Director of the Democratic G...

The strongest brands are built on genuine human connection, not just polished visuals. In this episode of Marketing Agency Power Hour , Cal Wilder sits down with Robin Kenyetta, Founder and Lead Brand Strategist of The Reflective Edge, to discuss how authentic relationships, strategic partnerships, and thoughtful storytelling have shaped both her business and the clients she serves. Robin shares h...

Great marketing doesn't come from doing everything, it comes from knowing exactly what to do and why. In this episode of Marketing Agency Power Hour, Cal Wilder sits down with Jennifer Roth, Founder and CEO of Blue Spark Marketing, to talk about what it takes to build a focused, sustainable agency in a rapidly changing industry. Jennifer shares how getting crystal clear on brand identity shaped Bl...

The best marketing doesn't simply reach more people, it makes more people feel seen, understood, and included. In this episode of Marketing Agency Power Hour, Cal Wilder sits down with Catharine Montgomery, Owner, Founder, and CEO of Better Together Agency, to discuss why inclusive marketing has become a business imperative rather than simply a social initiative. Catharine shares how accessibility...

Growing a successful agency takes far more than creative talent. As agencies mature, the systems, processes, and leadership decisions behind the scenes often become the biggest drivers of sustainable growth. In this episode of Marketing Agency Power Hour, Cal Wilder sits down with Dan Bennett, Founder of Hot Sauce Video, to discuss the evolution of building a creative business that scales. Dan sha...

What does it really take to scale a marketing agency beyond just you and your business partner? In this episode of Marketing Agency Power Hour, Cal Wilder sits down with Ed Stapleton, CEO of Clicks Geek, a Google Premier Partner agency specializing in Google Ads, Facebook Ads, SEO, and web design for local service businesses. Ed shares hard-won lessons from building a team-driven operation, cracki...

AI continues to dominate conversations across the agency world, but what happens when you move beyond experimentation and start building systems around it? In this episode of Marketing Agency Power Hour, Cal Wilder sits down with Zach Francis, Co-Founder of Helm and Willow, to discuss how agencies and businesses can use AI-powered automation to improve marketing execution, streamline operations, a...

What does it look like when a chemical engineer, Gulf War veteran, and technical salesperson builds a marketing agency from the ground up? Meet Chris Latam, founder of Fire For Effect Marketing. In this episode of Marketing Agency Power Hour, host Cal Wilder sits down with Chris to unpack how he is leveraging AI to work smarter, why industrial and technical companies are his ideal clients, and how...

What does the future of branding look like in the age of AI? In this episode of Marketing Agency Power Hour, Cal Wilder sits down with Arnava Asen and Cynthia Davies, Founders and Managing Partners of One of One Brands, to discuss modern branding, creative risk-taking, agency evolution, and the realities of building a business together. The conversation explores how AI is impacting creativity, why...

What happens when traditional digital marketing tactics stop producing the same results? In this episode of Marketing Agency Power Hour, Cal Wilder sits down with Nate Freedman, Founder of MSP Sites and CEO of Tech Pro Marketing, for a wide-ranging discussion on agency growth, AI, marketing strategy, operational scaling, and the evolving realities of modern client acquisition. Nate shares how his...

In this episode of Marketing Agency Power Hour, Cal Wilder sits down with David Esau, CEO & Founder of Click Track Marketing. David shares how his agency is adapting to the rapid evolution of AI search, attribution tracking, and marketing automation while building systems designed for the next generation of digital marketing. The conversation explores AI-powered SOP creation, attribution infra...

How can agencies move faster without sacrificing strategy, clarity, and brand consistency in an AI-driven world? Today’s guest is a systems-focused marketer helping agencies bring structure to complexity. Introducing Hillary Lyons, Founder of Syntropy. Hillary partners with host Cal Wilder to share how agencies can turn scattered ideas into structured, scalable marketing systems. She also dives in...

What does it take to scale an agency quickly with predictable client acquisition instead of relying on referrals? Today’s guest is an ambitious founder who has rapidly scaled his agency through disciplined execution and paid acquisition. Introducing Philip Moldovanu, CoFounder of Social Scout Email Marketing. Philip joins host Cal Wilder to share how his team built a high-growth agency by focusing...

What happens to marketing agencies when AI makes execution faster, cheaper, and easier for everyone? Today’s guest is a digital marketing veteran turned technologist navigating that exact shift. Introducing John Taylor, Founder of The ACT3 Agency. John joins host Cal Wilder to share how AI is fundamentally changing agency work, pricing models, and long-term viability. He dives into why agencies mu...

Why do so many marketing efforts fail before they even start? Today’s guest is a strategic marketer and founder focused on building scalable growth systems. Introducing Stephany Kaufman, Founder and CEO of Upbeat Growth. Stephany joins the conversation to share how founder-led businesses can move from scattered tactics to structured, scalable marketing systems. She dives into why most organization...

In this episode of Marketing Agency Power Hour , the conversation with Louis Shulman, CoFounder of Orbit Marketing, dives into what it actually takes to build and scale a successful agency in today’s competitive landscape. Louis shares a grounded, experience-driven perspective on why so many agencies plateau and how leaders can break through that ceiling. The discussion explores the importance of...

Discover how video can be more than just content, it can be a strategic business tool. Mattin Peikari, founder of Nonagon Productions, breaks down how his data driven, storytelling first approach to video production helps businesses in competitive industries stand out, convert, and grow. From identifying client bottlenecks before ever picking up a camera, to building an in-house team that keeps ne...

What does it take to build a PR agency that lasts, and then scale it without losing what made it great? Todd Barrish, President and Founder of Indicate Media, brings 15+ years of B2B public relations expertise to this candid conversation about storytelling, building scalable processes, leveraging AI, and the personal journey behind his entrepreneurial path. If you run an agency, manage a team, or...

In this episode of Marketing Agency Power Hour, host Cal Wilder sits down with Rahim Jessani, Founder of Bottom-Up Media, an independent journalism organization focused on creator-driven storytelling and rebuilding trust between newsrooms and communities. Rahim shares how the journalism industry is rapidly evolving as audiences shift toward creator platforms like TikTok and YouTube for news and co...

In this episode, Cal sits down with Ryan Pereus, Cold Call CEO at Superhuman Prospecting, for a direct and insightful conversation about leadership, discipline, and ownership. Ryan breaks down why most people overemphasize goals and underestimate standards. He explains how sustainable performance in business and life is built on daily non-negotiables, not bursts of motivation. From personal accoun...

If you don’t define your why, someone else will define it for you. In this episode of Marketing Agency Power Hour, Cal Wilder sits down with Ayanna Dutton Diaz, Founder & Principal Brand Consultant at AD Consulting, to explore why clarity is the foundation of confident leadership. From navigating corporate environments to building her own consultancy, Ayanna shares how identity work helps lead...