Creator Playbooks

This time I'm in the guest seat. ATOMIC had me on their show Don't Work Harder to break down how I built 7xContent to 7 figures in just over 4 years, bootstrapped, with a team of 16. When I started, I had no track record, no portfolio and no testimonials. In this episode, I share exactly how I built credibility before I had any, and the client acquisition strategies that changed the trajec...

Get a FREE breakdown of Ben's 9 podcast growth principles in my newsletter: https://bit.ly/4rBd4NI Start or grow your own Podcast with Callum: https://bit.ly/4hA1wpi Ben Hancock was one of the first hires at Modern Wisdom, where he spent four and a half years working alongside Chris Williamson and ran content as the show grew to over 4 million YouTube subscribers. In this clip, he breaks down...

Get a FREE breakdown of the 11 DOAC growth rules in my newsletter: https://bit.ly/4z4uoNw Start or grow your own Podcast with me: https://bit.ly/4zbvKq5 The Diary Of A CEO just hit 20 million YouTube subscribers and is a top 10 podcast globally. I’ve followed its journey and got to know the team behind it since the show had just 10,000 subscribers. In this episode, I break down the 11 rules Steven...

Get a FREE breakdown of Ben's 9 podcast growth principles in my newsletter:  https://bit.ly/4rBd4NI Start or grow your own Podcast with me:  https://bit.ly/4hA1wpi Ben Hancock was one of the first hires at Modern Wisdom, where he spent four and a half years working alongside Chris Williamson as the show grew from 150,000 to 4.3 million YouTube subscribers. In this clip, he breaks down the YouT...

Get a FREE breakdown of Ben's 9 podcast growth principles in my newsletter:  https://bit.ly/4rBd4NI Start or grow your own Podcast with Callum:  https://bit.ly/4hA1wpi Ben Hancock was one of the first hires at Modern Wisdom, where he spent four and a half years working alongside Chris Williamson as the show grew from 150,000 to 4.3 million YouTube subscribers. In this episode, he breaks down t...

Get the full 2026 podcast growth playbook in my free newsletter: https://bit.ly/4d5O9uN Apply to work with me: https://bit.ly/4uCJw2E In this episode, Callum breaks down his 21-step playbook for growing a podcast in 2026, based on years of working behind the scenes with some of the biggest shows in the world generating millions of views and listens every month. Most podcasts fail not because the h...

Get a FREE breakdown of Ronnen's frameworks in my newsletter: https://bit.ly/4dosm2j Start or grow your own Podcast with me: https://bit.ly/4r1fhSi Ronnen Harary is the co-founder and chairman of Spin Master, the company behind PAW Patrol, Bakugan and the Rubik's Cube. In this episode, he breaks down how a toy company started making its own TV shows, and how that decision built some of the biggest...

Get weekly content growth playbooks in my FREE newsletter: https://bit.ly/4iMG1DV Work with me: https://bit.ly/4cziyCu It's time for the mid-year update. So far, this has been one of the most challenging years of my life, but also one of the best for the business. I love it when founders do these transparent updates, and I try to do them every 3 to 6 months. I’m sharing how I crossed the £1M ARR m...

Get weekly content growth playbooks in my FREE newsletter: https://bit.ly/3T7VV13 Work with me: https://bit.ly/4hbeLhc A look inside a week running a content led business, from 10 Downing Street to a private jet shoot and a full team strategy day. In this vlog, I take you behind the scenes of a visit to 10 Downing Street, a private jet shoot for a new podcast, and a day spent with the team mapping...

Get the FREE breakdown of Lara's frameworks in my newsletter: https://bit.ly/4w4oRVK Apply to work with me: https://bit.ly/3SgmP6z Lara Acosta is a founder, creator, and personal branding strategist who built a 7-figure business through LinkedIn. With 320K+ followers and thousands of students, she’s become one of the fastest-growing voices in personal branding - known for turning content into...

Get the breakdown of Sedge's frameworks in my free newsletter: https://bit.ly/4tNXDkR Apply to work with me: https://bit.ly/499YncxSedge Beswick is a brand and influencer marketing expert who’s worked with Red Bull, Nike, and ASOS - where she built the iconic Insider Program - and scaled her own agency to a £24M valuation. In this episode, she breaks down what actually wins in marketing in 202...

Get a breakdown of Tom's frameworks in my free newsletter: https://bit.ly/48JKUaa Apply to work with me: https://bit.ly/4aqqEew Tom Lewis is Steven Bartlett’s advertising performance partner and co-founder of Metastat. At 22, he’s helped scale brands and creators by replacing guesswork with data. In this episode, Tom explains how top creators use paid ads to test thumbnails, titles, hooks, guests,...

Get the breakdown of Michael’s frameworks in my free newsletter: https://bit.ly/41tiga0 Apply to work with me: https://bit.ly/4bYmX1L Michael is a brand and social media strategist known for his work at Ryanair and now through his consultancy, Slice. In this episode, he explains why most brands do not have a content problem, they have a strategy problem and breaks down the 4 ways brands can actual...

Get a breakdown of Rachel’s frameworks in my free newsletter: ⁠https://bit.ly/4bcKHi9⁠ Apply to work with me: ⁠https://bit.ly/4kYIjiy⁠ Rachel Harris is a multi award-winning industry leader, content creator, entrepreneur and practice owner. She runs a multi seven-figure accounting firm and has built a personal brand (@accountant_she) that drives £100k worth of leads each week from socials. In this...

Get a breakdown of Simon's frameworks in my free newsletter: https://bit.ly/4cc9Ryu Apply to work with me: https://bit.ly/3OXzZn0 Simon Alexander Ong is a bestselling author (Energize, Penguin), keynote speaker and one of the world's leading personal development coaches. He left a six-figure finance career in 2017 to build a coaching practice from scratch, and has since grown a YouTube channel to...

Get a breakdown of Timo's frameworks in my free newsletter: https://bit.ly/48JKUaa Apply to work with me: https://bit.ly/4rMKKXM Timo Armoo has built, scaled, and sold multiple companies. From his first exit at 17 to selling Fanbytes for tens of millions, brokering major media and data acquisitions and now investing through his own fund. In this episode, Timo breaks down what actually goes into bu...

Get a breakdown of James' frameworks in my free newsletter: https://bit.ly/48JKUaa Apply to work with me: https://bit.ly/48sQY8d James Smith is one of the few creators willing to say the quiet part out loud. Despite building an audience of over 4 million followers and generating more than a billion views, James explains how chasing virality nearly destroyed his business and why deliberately stagna...

Get a breakdown of Josh’s LinkedIn frameworks in my free newsletter: https://bit.ly/48JKUaa Apply to work with me:https://bit.ly/48sQY8d Josh Sanders is the Head of Content for Chris Donnelly, where he helped scale one of the fastest-growing personal brands in the world from 0 to 3M+ followers across platforms and a 0-250,000 subscriber newsletter in under two years, then engineered the systems th...

Email me callum@7xcontent.com with 3 reasons / ideas / examples of your work if you’d like to work with me in 2026. Apply to work with me here: https://www.linkedin.com/company/7xcontent/jobs/ Join Callum for a candid start-of-year business and life update, breaking down exactly what happened behind the scenes of Creator Playbooks and 7x Content in 2025. This episode covers real podcast performanc...

Get a breakdown of Jordan’s content engineering frameworks in my free newsletter: https://bit.ly/4pLrw4d Apply to work with me: https://bit.ly/3MsFlWe Jordan Schwarzenberger is the manager behind The Sidemen — one of the biggest creator groups on the planet, with over 10 billion views and a content empire that extends into restaurants, vodka brands, trading cards, a membership platform, and more....

Get a breakdown of my content systems in my free newsletter: https://bit.ly/3LJKSre Apply to work with me: https://bit.ly/4o4iD3M I've spent the last 4 years working with some of the world's biggest creators and meeting the creators behind Alex Hormozi, GaryVee, Steven Bartlett and many more. I’ve seen the same mistakes again and again - mistakes that are easy to fix but cost creators mont...

Get a breakdown of Ben’s brand-building frameworks in my free newsletter: https://bit.ly/4noPRuk Apply to work with me: https://bit.ly/4oDmAgx Ben Branson is the founder of Seedlip - the world’s first non-alcoholic spirit. In this episode, Ben shares how he built a completely new drinks category from his kitchen and turned it into a global brand stocked in 40+ countries and acquired by Diageo. We...

Get a breakdown of Caleb’s frameworks in my free newsletter: https://bit.ly/4nWMw78 Apply to work with me: https://bit.ly/4qfKpwO Caleb Ralston is the secret strategist behind Gary Vee and Alex Hormozi — two of the biggest personal brands in the world. In this episode, Caleb reveals the exact systems and frameworks he used to help scale Hormozi’s brand to 11.5 million followers and build creator t...

Get a breakdown of Marisa’s brand-building frameworks in my free newsletter: https://bit.ly/4mL8kRK Apply to work with me: https://bit.ly/42PymMo Marisa Poster is the co-founder of PerfectTed — Europe’s fastest-growing matcha brand. In this episode, Marisa shares how she went from struggling to find matcha in the UK to building a global brand stocked in 30,000+ stores and generating millions a mon...

Get a breakdown of Saf's framework in my free newsletter: https://bit.ly/46QMur8 Apply to work with me: https://bit.ly/4muEMHS Saf Mohammed is the content genius who left Ali Abdaal and founded his own agency Talking Heads. In this episode, Saf shares how he went from editing his own videos alone to running his own content agency, and how to build systems that make creative work scalable. We c...