Creator Playbooks

Get the FREE breakdown of Lara's frameworks in my newsletter: https://bit.ly/4w4oRVK Apply to work with me: https://bit.ly/3SgmP6z Lara Acosta is a founder, creator, and personal branding strategist who built a 7-figure business through LinkedIn. With 320K+ followers and thousands of students, she’s become one of the fastest-growing voices in personal branding - known for turning content into...

Get the breakdown of Sedge's frameworks in my free newsletter: https://bit.ly/4tNXDkR Apply to work with me: https://bit.ly/499YncxSedge Beswick is a brand and influencer marketing expert who’s worked with Red Bull, Nike, and ASOS - where she built the iconic Insider Program - and scaled her own agency to a £24M valuation. In this episode, she breaks down what actually wins in marketing in 202...

Get a breakdown of Tom's frameworks in my free newsletter: https://bit.ly/48JKUaa Apply to work with me: https://bit.ly/4aqqEew Tom Lewis is Steven Bartlett’s advertising performance partner and co-founder of Metastat. At 22, he’s helped scale brands and creators by replacing guesswork with data. In this episode, Tom explains how top creators use paid ads to test thumbnails, titles, hooks, guests,...

Get the breakdown of Michael’s frameworks in my free newsletter: https://bit.ly/41tiga0 Apply to work with me: https://bit.ly/4bYmX1L Michael is a brand and social media strategist known for his work at Ryanair and now through his consultancy, Slice. In this episode, he explains why most brands do not have a content problem, they have a strategy problem and breaks down the 4 ways brands can actual...

Get a breakdown of Rachel’s frameworks in my free newsletter: ⁠https://bit.ly/4bcKHi9⁠ Apply to work with me: ⁠https://bit.ly/4kYIjiy⁠ Rachel Harris is a multi award-winning industry leader, content creator, entrepreneur and practice owner. She runs a multi seven-figure accounting firm and has built a personal brand (@accountant_she) that drives £100k worth of leads each week from socials. In this...

Get a breakdown of Simon's frameworks in my free newsletter: https://bit.ly/4cc9Ryu Apply to work with me: https://bit.ly/3OXzZn0 Simon Alexander Ong is a bestselling author (Energize, Penguin), keynote speaker and one of the world's leading personal development coaches. He left a six-figure finance career in 2017 to build a coaching practice from scratch, and has since grown a YouTube channel to...

Get a breakdown of Timo's frameworks in my free newsletter: https://bit.ly/48JKUaa Apply to work with me: https://bit.ly/4rMKKXM Timo Armoo has built, scaled, and sold multiple companies. From his first exit at 17 to selling Fanbytes for tens of millions, brokering major media and data acquisitions and now investing through his own fund. In this episode, Timo breaks down what actually goes into bu...

Get a breakdown of James' frameworks in my free newsletter: https://bit.ly/48JKUaa Apply to work with me: https://bit.ly/48sQY8d James Smith is one of the few creators willing to say the quiet part out loud. Despite building an audience of over 4 million followers and generating more than a billion views, James explains how chasing virality nearly destroyed his business and why deliberately stagna...

Get a breakdown of Josh’s LinkedIn frameworks in my free newsletter: https://bit.ly/48JKUaa Apply to work with me:https://bit.ly/48sQY8d Josh Sanders is the Head of Content for Chris Donnelly, where he helped scale one of the fastest-growing personal brands in the world from 0 to 3M+ followers across platforms and a 0-250,000 subscriber newsletter in under two years, then engineered the systems th...

Email me callum@7xcontent.com with 3 reasons / ideas / examples of your work if you’d like to work with me in 2026. Apply to work with me here: https://www.linkedin.com/company/7xcontent/jobs/ Join Callum for a candid start-of-year business and life update, breaking down exactly what happened behind the scenes of Creator Playbooks and 7x Content in 2025. This episode covers real podcast performanc...

Get a breakdown of Jordan’s content engineering frameworks in my free newsletter: https://bit.ly/4pLrw4d Apply to work with me: https://bit.ly/3MsFlWe Jordan Schwarzenberger is the manager behind The Sidemen — one of the biggest creator groups on the planet, with over 10 billion views and a content empire that extends into restaurants, vodka brands, trading cards, a membership platform, and more....

Get a breakdown of my content systems in my free newsletter: https://bit.ly/3LJKSre Apply to work with me: https://bit.ly/4o4iD3M I've spent the last 4 years working with some of the world's biggest creators and meeting the creators behind Alex Hormozi, GaryVee, Steven Bartlett and many more. I’ve seen the same mistakes again and again - mistakes that are easy to fix but cost creators mont...

Get a breakdown of Ben’s brand-building frameworks in my free newsletter: https://bit.ly/4noPRuk Apply to work with me: https://bit.ly/4oDmAgx Ben Branson is the founder of Seedlip - the world’s first non-alcoholic spirit. In this episode, Ben shares how he built a completely new drinks category from his kitchen and turned it into a global brand stocked in 40+ countries and acquired by Diageo. We...

Get a breakdown of Caleb’s frameworks in my free newsletter: https://bit.ly/4nWMw78 Apply to work with me: https://bit.ly/4qfKpwO Caleb Ralston is the secret strategist behind Gary Vee and Alex Hormozi — two of the biggest personal brands in the world. In this episode, Caleb reveals the exact systems and frameworks he used to help scale Hormozi’s brand to 11.5 million followers and build creator t...

Get a breakdown of Marisa’s brand-building frameworks in my free newsletter: https://bit.ly/4mL8kRK Apply to work with me: https://bit.ly/42PymMo Marisa Poster is the co-founder of PerfectTed — Europe’s fastest-growing matcha brand. In this episode, Marisa shares how she went from struggling to find matcha in the UK to building a global brand stocked in 30,000+ stores and generating millions a mon...

Get a breakdown of Saf's framework in my free newsletter: https://bit.ly/46QMur8 Apply to work with me: https://bit.ly/4muEMHS Saf Mohammed is the content genius who left Ali Abdaal and founded his own agency Talking Heads. In this episode, Saf shares how he went from editing his own videos alone to running his own content agency, and how to build systems that make creative work scalable. We c...

Get Rich's pitch template: https://mailchi.mp/f5fbb8d327b2/zsn-pitch-template-lead-mag Get a breakdown of Rich’s podcast playbook in my free newsletter: https://callummcdonnell.substack.com Apply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbA Rich Willan is the Head of Content at ZOE — a $100M+ health brand that built the #1 most shared podcast in the UK. In this episode, Rich reveals ho...

Get a breakdown of Jodie’s frameworks in my free newsletter: https://callummcdonnell.substack.com Apply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbA Jodie Cook is a bestselling author, entrepreneur, and one of the clearest thinkers on how to actually build a life you’re proud of. In this episode, she breaks down how to structure your day, build systems that free you up, and grow a meaningf...

Get the full gear breakdown in my free newsletter: https://callummcdonnell.substack.com Apply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbA If you’re starting a podcast or want to upgrade your setup — this is the only video you need. In this episode, I sit down with Ben Warburton (award-winning director + DOP) to break down the ultimate podcast setup for every budget: from $1K to $100K. We...

Get Tobias' YouTube playbook with my free newsletter: https://callummcdonnell.substack.com Apply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbA Tobias Allen is the former director of marketing at Acquisition.com, working alongside Alex and Leila Hormozi to generate millions in revenue, engineer sold-out events, and drive growth across one of the world’s fastest-scaling business portfolio...

Get Oscar’s YouTube playbook with my free newsletter: https://callummcdonnell.substack.com Apply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbA Oscar Owen isn’t just a famous YouTube magician — he’s a YouTube expert. With two channels nearing 1M subscribers combined, Oscar has mastered the art of faceless content, creator breakdowns, and turning views into serious revenue. In this episode, h...

Get Aydan's playbook with my free newsletter: https://callummcdonnell.substack.com Apply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbA Meet Aydan Al-Saad, an entrepreneur who replaced a 200K salary with multiple six‑figure income streams - all powered by social media content and a simple 5‑step system. In this episode, he reveals how to transform your skills into profitable offers, land you...

Get my latest playbook with my free newsletter: ⁠https://callummcdonnell.substack.com⁠ Apply to work with me: ⁠https://forms.gle/uw6NZDBHs2pQNYhbA Podcasts are bigger than ever in 2025, and top creators use powerful strategies to grab your attention. In this video, I break down five genius podcast growth hacks that drive millions of views - so you can use them too. Listen on your Podcast Player: ...

Get Ash Jones' playbook with my free newsletter: ⁠https://callummcdonnell.substack.com⁠ Apply to work with me: ⁠https://forms.gle/uw6NZDBHs2pQNYhbA Ash Jones is the founder of Great Influence, a personal branding agency that has worked with high-profile entrepreneurs and business leaders like Steven Bartlett, Gary Neville, and Sacha Lord to build their online presence and influence. Listen on...

The word community gets thrown around a lot in the social media world—but what does it actually mean? And more importantly, how do you create one that people truly care about? In this LIVE recording of Creator Playbooks hosted by Frankly Speaking, I’m joined by Daisy Morris, Kira Matthews, and Beth Thomas - creators, thought leaders, and experts in building thriving online communities. Together, w...