Creator Playbooks

Meet Ben Kaluza, a full-time creator who has mastered the art of growing on Instagram. Ben shares practical tips and strategies, how he rapidly expanded his online presence, and the tactics he uses to stay ahead in 2025. Get a free Breakdown Of Ben's strategy here: https://callummcdonnell.substack.com/ Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riverside.fm/?via=c...

Meet Callum Church and Jack Whettingsteel, co-founders of HelpBnk and the content viral geniuses behind Simon Squibb's massive social media success. These young entrepreneurs have skyrocketed Simon's brand to over 200 million monthly views. Get Simon Squibb's Strategy (FREE): https://callummcdonnell.substack.com/ Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riversid...

Anthony Smith is the creative mastermind behind the viral trailers for Steven Bartlett’s podcast, The Diary of a CEO, with over 7 million subscribers. Get Diary of a CEO's Strategy (FREE): https://callummcdonnell.substack.com/ Formerly a video editor for major film and TV franchises like James Bond and Marvel, Anthony has revolutionised podcast marketing by bringing cinematic storytelling to s...

Jo Franco has turned her passion for creating into a thriving career, transitioning from a travel vlogger to a Netflix host and successful entrepreneur. With over 2 million YouTube subscribers, she is also the author of Fluentish and CEO of JoClub, a global community focused on journaling and personal growth. Get Jo Franco's Content Business Strategy (FREE): https://callummcdonnell.substack.co...

Get Daniel's playbook with my free newsletter: ⁠⁠https://callummcdonnell.substack.com⁠⁠ Apply to work with me: ⁠⁠https://forms.gle/uw6NZDBHs2pQNYhbA Daniel Priestley is an entrepreneur, best-selling author, and international speaker who has built successful multi-million dollar businesses in Australia, the UK, and Singapore, starting with nothing. He co-founded Dent Global, a company dedicated...

Daisy Morris is the founder of The Self Hood, a successful social media consultancy and digital community. Under her leadership, The Selfhood has become a six-figure business with a vibrant community of over 30,000 creatives. As an expert in social media strategy, Daisy has worked with major brands such as Microsoft, Mind, the London College of Fashion, AllBright, Bill's, Vagabond Wines, and C...

Daniel McMahon, known as Dodford, is a British creative making a name for himself on YouTube with his impressive filmmaking, VFX skills, and storytelling abilities. His collaborations with big names like Mr. Beast and the Sidemen speak volumes about his standing in the online creative world. In this episode, he shares: • His strategy for 6 million views (that actually works) • The harsh reality of...

Growing on social media is now more difficult than ever. So, if I wanted to grow online in 2024, what would I do? Well, I've spent the last few months chatting with masterminds in social media and marketing, and here's what I learned. Tune in for expert advice from the likes of Grace Andrews (Head of Marketing at Steven Bartlett's Diary of a CEO), Calfreezy (The Fellas Studios), Michae...

Damien Jordan, known online as DamienTalksMoney, is one of the UK's top content creators. Renowned for his trusted insights, he offers invaluable advice, tips, and strategies for mastering money management, investing wisely, and building wealth. However, what often goes unnoticed his how relentlessly committed he is to being a creative (not just a creator). In this episode, he shares: • How an...

Andrew Bloch is the PR genius behind Lord Sugar (The Apprentice), and co-founder of one of the UK’s number one PR agencies, Frank. There, Andrew masterminded multiple world-famous campaigns with brands such as HP Sauce and Compare The Market. Andrew stepped back from running Frank in 2020 to launch Andrew Bloch & Associates which has just been awarded Boutique Marketing Consultancy of the Year...

Michael Corcoran is the mastermind who led RyanAir's game-changing social media strategy. With a knack for reshaping brand perception and driving organic reach, Michael has earned a reputation as a visionary leader in the digital marketing landscape. His innovative strategies and expertise continue to redefine the way brands engage with audiences in the ever-evolving realm of social media. In...

Callum Airey, better known as Calfreezy, is a prominent British YouTuber and content creator. He gained popularity through his YouTube channel, where he creates content related to gaming, challenges, and vlogs. He is also the co-founder of The Fellas Studios, the UK's fastest-growing podcast network acclaimed for its shows, including The Fellas, Saving Grace, Growing Paynes, and more. Notably,...

An end of year update from me. I hope you enjoy and get some value! Let me know in the comments. 0:00 Biggest wins of the year 01:20 Agency Revenue Growth 03:15 Lessons from Hiring 04:50 Biggest failure 06:50 Removing Mediocrity 07:25 Moving at Pace 09:00 Content is a Superpower 12:00 Personal News 13:10 A message for YOU in 2024 Get FREE business breakdowns from Callum: https://callummcdonnell.su...

Charlie Lawrance is one the smartest operators in social media. In this episode Charlie reveals the social strategy that grew his TikTok to 300k, built a hugely valuable community and launched a talent agency. He shares: • How He Grew to 100k Followers in 18 Days • The Anatomy of a Viral Video • How To Succeed From Day 1 on Social + loads more! The value shared in this conversation is incredible....

Olly Richards is the owner of the $10Million online education business Storylearning. Storylearning is a business built on content with millions of blog visits & Podcast downloads each month (plus 400,000 YouTube Subscribers!). In this episode Olly shares so much value: • How to find your USP • How grow a high value audience • What makes great content • How to sell without discounting • Why yo...

Grace Andrews is the Marketing Director for The Diary Of A CEO and Steven Bartlett. In this episode Grace gives us a Marketing Masterclass. She reveals: - How The Diary of a CEO became the world's fastest growing Podcast - What makes a great brand - Why your social media probably sucks - What it's live working with Steven Bartlett - What brands get wrong about Creators - Loads more! I real...

Nathan Barry is the founder of ConvertKit - a Creator business worth over $320 million. In this episode we break down the fundamentals that got him there. Nathan reveals: • His Monthly Revenue Growth from $1500/Month in 2013 to $3Million/Month in 2023 • His 4 Step System To Building Wealth On The Internet • The Flywheel Framework & How It Can Change The Trajectory Of Any Business • Spotify&#39...

Angus Parker is the man behind Ali Abdaal's £5 Million business. In this episode we deep dive in the business behind the YouTube channel. Angus unveils: - How one email changed his life - How they managed the incredible growth from £2.27 in 2017 to £5million+ in 2023 - Their 3-step YouTube strategy - Full revenue stream breakdown - Loads more! Get a free Email breakdown of this business: https...

Steven Bartlett went from recording his first podcast in his bedroom with a duvet over his head to over 10 Million monthly downloads in just 4 years. I estimate he makes around $2 million in direct revenue per year. He has a genius podcast strategy. Here’s the 7 things The Diary Of A CEO is doing and what we can learn from them: Follow me on my socials: Instagram - https://www.instagram.com/thecal...

Rob sells 11,000 books a year self publishing on Amazon. At £12 a book that’s £144,000 a year. We chatted about his self publishing journey. This is the most realistic form of passive income I have come across. #passiveincome #selfpublishing #amazonselfpublishing

In this episode Callum sit’s down with Rob Dix, Co-Host of The Property Podcast & Sunday Times Bestselling Author. We explore how he grew his podcast into a mid seven figures business, and his journey from lost PR Manager to fulfilled entrepreneur.  Follow Rob on social: https://twitter.com/robdix   Follow Callum on social: https://linktr.ee/heycallum

It’s been almost a year since I sent an update.  My bad. Good news - my little content agency just crossed £18,000 in monthly revenue.  It took 365 days with zero experience and is nicely profitable. These are the 12 steps of my wild & bumpy journey. Twitter: https://twitter.com/McdonnellCallum YouTube: https://www.youtube.com/@callummcdonnell/about Please note this is a video podcast :)

Gaby Mendes is a former teacher turned entrepreneur and CEO of the media brand 'Talk Twenties'. 'Talk Twenties' started as an event company but pivoted to an award winning Podcast during COVID and is now developing into a much bigger media brand. In this episode we cover why Gaby left teaching for business, her plans for the brand and how anyone can start a media company on a budget. You can find...

Charlie Light is an entrepreneur and the man behind the finance meme account John W Rich on Twitter. He has grown a following of 140k+ on the platform which has quickly developed into a booming content agency. In this episode we get into Charlie's plans to take his agency from $40k/month to $100k/month and how this all started as a bit of fun at the start of COVID. You can find Charlie: https://tw...

Gabriel Nussbaum is an entrepreneur and TikTok creator. He has grown a following of 1million+ on the platform in the finance niche. In this episode we get into Gabriel's journey as a content creator, how he cracked the TikTok algorithm, brand deals and his future plans. You can find Gabriel: https://www.tiktok.com/@gabriel.nussbaum https://www.instagram.com/gabrielinussbaum/ You can find Callum: h...