Book Marketing Mentors

What if your readers could ask you questions about your book even when you’re not there? This week’s guest, Miroslav Beck, founder and CEO of Overnight Success Studios and Twin 24/7 AI, is using AI to make that possible. Miroslav helps authors and experts create AI-powered digital twins. These virtual versions of you can answer questions, share your expertise, and interact with readers around the...

What if your book could attract sponsors, open doors to brand partnerships, and create new revenue without a massive audience? In this episode, I talk with Justin Moore, sponsorship coach, author of Sponsor Magnet , and founder of Creator Wizard. Justin reveals how authors can use their books as more than products. They can become powerful partnership tools that attract brands, create bulk sales o...

What if some of the book sales statistics authors have been hearing for years are simply wrong? And what if the marketing strategies you’ve been told you “should” use aren’t the ones most likely to sell your book? In this episode of Book Marketing Mentors , Susan Friedmann talks with award-winning author, publishing strategist, and Publish Your Purpose founder Jenn Grace about what authors need to...

What happens after the launch excitement fades? You’ve written the book. You’ve announced it. You’ve posted about it. Maybe you’ve done a few interviews. Then comes the harder question. How do you keep people interested without feeling as if you’re promoting your book over and over again? This week on Book Marketing Mentors , I talk with Karlyn Ankrom, founder and lead strategist of Oh Snap! Socia...

What makes some author brands instantly recognizable while others disappear into the crowd? And how do you create a brand people remember without making it feel manufactured, trendy, or gimmicky? This week’s guest is Theresa Wilmot, founder and creative director of Wilmot Designs. With decades of experience in branding, packaging, and publishing, Theresa knows what makes a visual identity work and...

What makes a reader trust you enough to buy your book, recommend it, or see you as the expert to follow? This week’s guest is Scott Carley, known as the Trust Energizer and creator of the Trust Credit Score . Scott reveals why trust may be one of the most overlooked assets in an author’s marketing strategy and how it influences everything from credibility to book sales. Every reader is sizing you...

Are you spending more money marketing your book than you’re making from it? This week’s guest, Kevin M. Hall, author of Book Marketing on a Budget: Simple Steps for New Authors , shares practical ways to increase visibility, connect with readers, and create opportunities without spending a fortune. Kevin proves some of the most effective book marketing strategies are often the simplest ones. Key T...

Want to use AI to write and market your book more effectively without losing your voice? This week, bestselling author and AI expert Karin Volo shares practical ways authors can use AI throughout the book-writing process. You’ll learn how to use AI to brainstorm stronger ideas, organize your thoughts, speed up research, improve your prompts, and refine your writing without handing over control of...

What if a book could do more than simply be read? This week, I’m talking with Ahmed Kamel , technology entrepreneur, AI innovator, CEO of Sinai AI , and co-founder of YOUXEL Technology. Ahmed shares how AI is beginning to change the reading experience itself, creating new ways for readers to interact with books and new opportunities for authors to extend the value of their work. You’ll learn how A...

Could the real reason you’re avoiding book marketing have nothing to do with marketing? You know you need to talk about your book, yet every time you think about promoting it, reaching out, or asking for the sale, something inside you pulls back. This week’s guest is Judy Kane , author of Your Four Truths: How Beliefs Impact Your Life and an expert in uncovering the subconscious beliefs that shape...

Are you tired of chasing clients, posting constantly, and wondering whether any of it is actually helping your book or business? What if the right clients could discover you, learn from you, and decide they want to work with you before you ever speak? This week’s guest is Helmi Hasan, an engineer-turned-marketer and founder of a thriving consultancy that helps non-technical entrepreneurs use AI an...

What if the biggest obstacle to finishing your book isn't your writing process... but your daily habits? Many authors push through exhaustion with coffee, skip meals, and promise themselves they'll focus on their health after the next deadline. But what if those habits are quietly draining your creativity, focus, and productivity? This week, I'm joined by Kelly Lutman , certified he...

What if the biggest obstacle to your success isn't your book—it's the definition of success you've been chasing? In this episode, author, brand strategist, and "What's the Point?" podcast host Bill Ellis challenges conventional thinking about success, authenticity, and the stories we tell ourselves. You'll discover why lived experience is often more valuable than...

Why do some authors instantly capture attention while others struggle to be remembered? The answer isn't better marketing. It's better storytelling. In this episode, writing coach and Writer's Craft Summit founder Kevin Johns reveals why storytelling is one of the most overlooked book marketing tools. Whether you write fiction or nonfiction, the ability to create emotional connectio...

You know what to do. So why aren't you doing it? You want to finish your book. Pitch podcasts. Reach out to organizations. Speak on more stages. Yet somehow, something keeps getting in the way. It's easy to blame a lack of time, confidence, or motivation. But what if the real obstacle is hidden beneath the surface? This week's guest is Nancy Linnerooth , Harvard-trained attorney, li...

Your ideal readers may already be looking for your book. So why aren't they buying it? The answer may surprise you. Most authors write and market to people who think just like they do. It feels natural. Unfortunately, it also means they're unintentionally overlooking a large part of their audience. This week's guest is Sheila Glazov , award-winning author, internationally recognized...

What if the secret to selling more books isn't reaching more people, but building deeper relationships with the right people? This week's guest is Elizabeth Henson, CEO of Elizabeth Henson Inc. and founder of the Community Growth Lab. Elizabeth has helped entrepreneurs and creators grow thriving businesses by focusing on one thing many marketers overlook: community. In this conversation,...

Ever wonder how a debut novel can open doors far beyond book sales? This week’s guest is Kailey Holbrook, award-winning filmmaker, author, and film student at USC. Kailey published her first 500+ page novel while still in high school. Since then, she's built an engaged online following, navigated the worlds of publishing and filmmaking, and learned firsthand what it takes to connect with read...

Want more book sales, visibility, and credibility? Speaking may be one of the fastest ways to get there. But how do you land speaking opportunities if nobody knows who you are? Do you need a polished keynote? A speaker reel? A big platform? In this episode, I sit down with Steve Markman, founder of Markman Speaker Management and a respected insider with more than 35 years in the speaking and confe...

Could using AI in your book create a legal problem you never saw coming? What if parts of your manuscript are not actually protected by copyright? And what should authors know before using AI for research, outlines, editing, or content creation? In this eye-opening conversation, legal expert Elissa Hecker breaks down what nonfiction authors need to understand about AI, copyright, contracts, and pr...

Are you undercharging without realizing it? What if the biggest thing standing between you and higher-value clients has less to do with talent and more to do with how you see your own expertise? In this eye-opening conversation, business advisor and author John Ray challenges some common assumptions about pricing, generosity, confidence, and the role your book should play in growing your business....

Do you know why some authors struggle to market their books even when they have a powerful message? This week’s guest expert is April Adams Pertuis, award-winning journalist, producer, and founder of Light Beamers. After conducting more than 10,000 interviews over a 30-year career, April has learned one truth most authors miss: storytelling is not separate from marketing. It is the marketing. In t...

Do readers judge a book by its cover? Absolutely. And if your book looks self-published, readers notice before they read a single word. This week on the podcast, book designer extraordinaire Victoria Wolf pulls back the curtain on what makes a book look polished, credible, and impossible to ignore. With more than 30 years in the industry and 500+ books designed, Victoria shares the design choices...

Are you actually stuck… or are you hiding behind perfection? Most nonfiction authors say they’re “not ready.”  Kristin Bentley calls that out for what it is. As founder and CEO of EP House, Kristin has spent 25+ years helping leaders, experts, and change-makers turn lived experience into books that matter. In this conversation, she breaks apart the idea that confidence comes first… and replaces it...

Are you writing a novel… or quietly hoping people will magically find it later? This week’s guest, Olivia Zugay , isn’t here for that fantasy. As a marketing and sales strategist for self-published fiction authors and founder of Story Flow Solutions, Olivia helps writers stop treating marketing like an afterthought and start building real reader demand before the book even exists. If you want loya...