Marketing O'Clock - Digital Marketing News

This week on Marketing O’Clock: From auto-dubbing for livestreams, new universal shopping tags, and beyond, YouTube rolled out multiple new tools that may ultimately help creators. Plus, Google’s guidance update said that bidding strategies in Smart Bidding can take around 50 conversions. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give u...

This week on Marketing O’Clock: Google is testing out its AI Contribution Pilot, which pays publishers for AI’s use of their content. Plus, learn more about the reasoning behind Judge Brinkema’s U.S. v. Google adtech remedies opinion. Get a Free Audit - https://marketingoclock.com/free-ppc-audit/Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful,...

This week on Marketing O’Clock: The changes from the European Union’s Digital Markets Act have resulted in what Google called “the largest reduction in quality of service” for Google Search in its 29-year history. Plus, two Google Ads features are coming: Local Customer Optimization and Store Sales in Data Manager. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you foun...

Judge Rules Against Google’s Ad Tech Business Breaking Up | EP. 449 This week on Marketing O’Clock: A federal judge ruled against Google’s ad tech business having to break up, though they ordered that the platform end its practices which depress ad rates for web publishers. Plus, there’s a new automated campaign creation feature on Google Ads. Visit us at - https://marketingoclock.com/ 👍 Like, Sh...

This week on Marketing O’Clock: Google Search will be releasing its /goto parameters. Google says it’s rolling this out to protect its services and users from different forms of abuse. Plus, it seems Google’s testing a new Alpha setting in Google Ads accounts. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with...

This week on Marketing O’Clock: Microsoft is now starting to roll out AI Max worldwide. The feature is meant to help improve campaign performance by using Microsoft AI to locate other high-intent queries and more. Plus, Microsoft Advertising sent out emails last week with an important announcement about Max CPC bidding. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you...

Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP. 446 This week on Marketing O’Clock: Starting in late September, Google is removing campaign-level language targeting for Search campaigns from AI Max and Search. Plus, Google’s Ask Advisor feature will be getting new agentic capabilities across certain Google platforms. Visit us at - https://marketing...

This week on Marketing O’Clock: Google's new experimental specialized feature, Deal Ends Annotation, is within Product Listing Ads in Merchant Center. According to Google, this feature emphasizes “time-sensitive discounts that create a sense of urgency for shoppers.” Plus, learn about another option in Customer Acquisition. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If...

This week on Marketing O’Clock: With Google’s newly rolled-out AI content label update, advertisers can directly add text or visual labels, or turn on a new AI label setting across platforms. Plus, Google’s Platform Properties tool is live globally. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your netwo...

Google’s AI Search Is Sending "Billions of Clicks", But Is This Metric Accurately Highlighting Its “Success”? | EP. 443 This week on Marketing O’Clock: While Google celebrates AI Search sending billions of clicks to “websites” every week, other sources are highlighting some problems with the feature. Plus, Local Services Ads are moving into Google Ads’ User Interface. Visit us at - https://marketi...

This week on Marketing O’Clock: Google Ads’ August bidding update is causing tension in the marketing world and leaving clarification to be desired. Plus, for Google Image Search’s 25th anniversary, Google changed its homepage from a clean image search box to a gallery. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, sha...

This week on Marketing O’Clock: Google Search Console is introducing social performance reporting for Instagram, TikTok, X, and YouTube. Plus, Google Ads is changing bidding for budget-limited campaigns, and a new "Visit site" button is appearing in desktop search ads. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, shar...

This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent requests, content owned by the original publisher is being targeted, too. Plus, Google Ads is testing placing AI-generated summaries under descriptions. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a...

This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard Shopping is coming (again). Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you fou...

This week on Marketing O’Clock: Google Search is pushing out Information agents within AI Mode for a fee within Google AI Ultra subscription plans. Plus, Meta announced that they’re adding new AI-powered options on Facebook. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment b...

This week on Marketing O’Clock: OpenAI announced the launch of product feeds, a new beta Ads Manager tool that will allow retail advertisers to upload product feeds and to create ads from individual catalog items automatically. Plus, Google’s testing a new style of sponsored carousels in the images tab of Search. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found...

This week on Marketing O’Clock: Google’s new Search Generative AI Performance Reports are starting to head to Search Console; while limited to certain UK-based sites now, this feature will eventually be global. Maggie Humphrey - PMAX vs Standard Shopping: Driving Ecommerce Growth in Google Ads-https://speakerdeck.com/mhumprey/pmax-vs-standard-shopping-driving-ecommerce-growth-in-google-ads-smx-adv...

This week on Marketing O’Clock: OpenAI says that if your conversion tracking is set up in ChatGPT by June 1, you can get early access to conversion optimized campaigns by June 5. Plus, in Google news, Display Network is moving to Demand Gen and they announced “New Prospects Mode.” Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thu...

This week on Marketing O’Clock: GML’s announced updates are bringing about different opinions from voices in the marketing world. Plus, the second Google core update of 2026 is rolling out. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any ques...

This week on Marketing O’Clock: Google says Search Terms reports may now show AI-generated approximations of user intent rather than exact queries. Also, YouTube introduces new shoppable TV ads and upgraded Masthead placements. Plus, TikTok has announced new major ad tool updates. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thu...

This week on Marketing O’Clock: As OpenAI has begun rolling out ChatGPT Ads, industry experts are keeping track of important updates and finding best practices. Plus, Google AdSense is getting rid of the back button trigger for vignette ads on June 15. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your ne...

This week on Marketing O’Clock: YouTube announced that they’re trying out a “conversational” search experience that’s called “Ask YouTube.” Plus, AI Max is expanding to shopping and travel and Meta announces a new app. Get your SMX tickets! - http://marketingoclock.com/smxVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, sh...

CPC Campaigns Are Live For Certain Advertisers & CPC Is Being Tested on ChatGPT | EP. 430 This week on Marketing O’Clock: ChatGPT is making moves with CPC and expanding its ad visibility. Plus, Microsoft launched AI Max for Search campaigns and ChatGPT to expand ads to logged-out users. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, giv...

Google Ads to Phase Out Dynamic Search Ads | Episode 429 Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock: Google is moving Dynamic Search Ads into AI Max this September. Also, Google is coming after back button hijackers. Plus, AI Mode is testing a split-view desktop experience. 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it wi...

Google Tests Sending Traffic to AI Mode From AIO's on Desktop | EP. 428 This week on Marketing O’Clock: Google is testing the functionality of sending traffic to AI Mode from Desktop-based AIOs. Plus, a presently-being-addressed Google Search Console logging error has resulted in inaccurate reporting of impressions since May 2025. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and...