Data Planet

In this episode of Data Planet , host Emma Davis interviews Jason Sammon , founder of FL1 Digital. Jason shares the story behind building a digital agency from his early work as a developer, and how solving complex technical problems has remained central to the company’s approach to web development, software, and digital solutions. He also explores the practical impact of AI on development and bus...

In this episode of Data Planet , host Emma Davis interviews Nate Zroh , founder of StoryEngineers. Nate shares how his team helps B2B technology executives use LinkedIn thought leadership to build trust with ideal customers and turn organic content into business growth. He breaks down StoryEngineers’ approach to content, including three core categories: content designed to increase reach, content...

In this episode of Data Planet , host Emma Davis interviews Ben DeBow , Founder and CEO of Fortified. Ben shares how his background in accounting and technology led him to identify a major blind spot in modern businesses: the difficulty of understanding the true cost of technology at the code, workload, and data level. They explore FinOps for data, technology cost attribution, and the hidden waste...

In this episode of Data Planet , host Emma Davis interviews Elise Brown , SVP of Marketing of All Raise. Elise shares how All Raise works to accelerate the success of women and non-binary investors in venture capital by providing the programs, resources, and community they need to advance their careers, keep their seat at the table, or build their own. She explains how marketing can turn a mission...

In this episode of Data Planet , host Emma Davis interviews Kalli Prins , Vice President of Growth at The Female Founder Collective. Kalli shares the unconventional career journey that took her from fashion and product development into technology, startups, and growth leadership, offering lessons on how to navigate major career pivots without starting from scratch. She explains how her experience...

In this episode of Data Planet , host Emma Davis interviews Amy Riordan , CEO of Sachin & Babi. Amy shares how she transitioned from creative-driven marketing into data-informed growth, and how that shift changed the way she evaluates marketing investments, customer behavior, and business performance. She explains how e-commerce data helped Sachin & Babi better understand what customers wa...

In this episode of Data Planet , host Emma Davis interviews Linaeya Horn-Muller , VP of Marketing & Client Success at React Mobile. Linaeya shares how React Mobile evolved from a personal safety app into a B2B workplace safety and communication platform focused primarily on the hospitality industry, following customer needs, market demand, and changing safety legislation. She explains how Reac...

In this episode of Data Planet , host Emma Davis interviews Debbie O’Meara , SaaS implementation and scaling consultant and founder of ClearWay Projects. Debbie shares how she helps SaaS buyers and providers reduce implementation risk, improve customer outcomes, and build scalable processes. She explains why companies should identify the business problem they are actually trying to solve before bu...

In this episode of Data Planet , host Emma Davis interviews Rick Huebner , Chief Executive Officer of VISTECH. They explore what it takes to build and sustain a technology business through decades of constant change, from the early days of software development to today’s AI-driven landscape. Rick shares why businesses should define their processes and problems before adopting new technology, argui...

In this episode of Data Planet , host Emma Davis interviews Jono Andrews , Marketing Advisor at BlueroomHQ. Jono shares how he helps early-stage and scaling companies identify the marketing strategies that actually drive growth without wasting valuable budget, emphasizing the importance of finding product-market fit, understanding your ideal customer profile, and recognizing the “golden goose” tha...

In this episode of Data Planet , host Emma Davis interviews Barrett Cox , Director of Performance Marketing at Net32. They explore the complexities of performance marketing in a highly specialized B2B marketplace and how marketers can make smarter decisions when traditional attribution models tell an incomplete story. Barrett shares how Net32 approaches incrementality testing to identify where adv...

In this episode of Data Planet , host Emma Davis interviews Andy Bowden , a product management and marketing specialist. Andy shares lessons from more than 20 years in product management, product marketing, finance, and enterprise technology, drawing on his experience at HP, HPE, and technology startups. He explains how to translate complex and often invisible technologies such as cloud, cybersecu...

In this episode of Data Planet , host Emma Davis interviews Joseph Adams , VP of Production & Services Growth at CRAFTSMAN+. They explore how interactive and playable advertising can expand the performance marketing mix beyond traditional static, video, and social ads, including applications for non-gaming brands such as skincare and consumer products. Joseph explains how CRAFTSMAN+ uses its i...

In this episode of Data Planet , host Emma Davis interviews Kevin Williams , Founder and CEO of Ascend AI Labs. They explore what effective AI adoption actually looks like inside modern organizations, from moving beyond AI experimentation to building practical, organization-wide capabilities. Kevin shares his perspective on SEO, AEO, and GEO, explaining how marketers can structure brand informatio...

In this episode of Data Planet , host Emma Davis interviews Jack Scotti , Director of Marketing at ReciPal. Jack shares how ReciPal’s bootstrapped, customer-first approach has helped the SaaS company build sustainable growth without chasing outside investment, hypergrowth, or unnecessary bureaucracy. They explore how being “disarmingly chill” with customers—through flexible pricing, no lock-in, ac...

In this episode of Data Planet , host Emma Davis interviews Francois Gau , Founder and CEO of GrowthHive. Francois shares his perspective on the future of agencies as AI and automation continue to reshape marketing execution, explaining why agencies will need to differentiate through specialization, strategic counsel, authenticity, and measurable business value. He and Emma also explore what makes...

In this episode of Data Planet , host Emma Davis interviews Umesh Krishna , Head of Marketing at AOT Technologies . Together they explore how AOT Technologies helps governments, healthcare organizations, financial institutions, and enterprises modernize complex, highly regulated systems through workflow automation, system integration, and responsible AI adoption. Umesh explains why the company pri...

In this episode of Data Planet , host Emma Davis interviews Taylor Jones , Managing Owner of Wishbone Advisory. They explore the rapidly growing world of retail media and how e-commerce brands can use marketplaces like Amazon, Walmart, Target, Wayfair, and Home Depot to drive profitable growth. Taylor shares how brands can determine whether retail media is the right growth lever by evaluating marg...

In this episode of Data Planet , host Emma Davis interviews Brian Bennett , Director of Strategic Growth at System Automation Corporation . Brian shares what it really takes to grow a GovTech company serving highly regulated government agencies, where software sales cycles often stretch beyond two years and modernization projects can take even longer. He explains why public sector procurement is u...

In this episode of Data Planet , host Emma Davis interviews Joya Scarlata , Director of Marketing at InterraIT . Joya shares how modern B2B technology companies can stand out in a crowded IT services market by focusing on industry expertise, customer trust, and differentiated messaging instead of trying to appeal to everyone. She explains why successful marketing begins with identifying what a com...

In this episode of Data Planet , host Emma Davis interviews Meghan Hakey , Director of Go-To-Market at DriveCentric . Meghan shares how the automotive industry is evolving beyond legacy CRM systems by combining AI-powered automation with authentic human relationships to improve dealership performance and customer loyalty. She explains why modern dealerships are embracing intelligent engagement pla...

In this episode of Data Planet , host Emma Davis interviews Kate Minnema , go-to-market strategist and AI adoption consultant at Magenta GTM Solutions . Kate shares why successful AI adoption starts with strong go-to-market strategy rather than simply choosing the latest tools, explaining how AI accelerates execution without replacing strategic thinking. She introduces her business ethics framewor...

In this episode of Data Planet , host Emma Davis interviews strategic marketing leader Mahsa Malekyar . Mahsa shares how combining project management with modern marketing operations creates stronger alignment, more efficient execution, and better business outcomes. She explains why communication—not just time management—is the foundation of successful cross-functional marketing teams, and how pro...

In this episode of Data Planet , host Emma Davis interviews Caitlin Cassady , Vice President of Marketing at Beyond. They explore how the short-term rental revenue management platform leverages massive datasets to help property owners optimize pricing, automate decision-making, and improve overall booking performance. Caitlin breaks down how Beyond turns complex signals like comp set performance,...

In this episode of Data Planet , host Emma Davis interviews Robin Bowling , fractional CMO and CRO and author of Clarity Curve , an independent marketing and leadership strategist operating in a fractional executive capacity. They explore how modern growth teams can unlock performance through leadership clarity, organizational alignment, and simplified execution frameworks. Robin shares how most t...