Data Planet

In this episode of Data Planet , host Emma Davis interviews Kate Minnema , go-to-market strategist and AI adoption consultant at Magenta GTM Solutions . Kate shares why successful AI adoption starts with strong go-to-market strategy rather than simply choosing the latest tools, explaining how AI accelerates execution without replacing strategic thinking. She introduces her business ethics framewor...

In this episode of Data Planet , host Emma Davis interviews strategic marketing leader Mahsa Malekyar . Mahsa shares how combining project management with modern marketing operations creates stronger alignment, more efficient execution, and better business outcomes. She explains why communication—not just time management—is the foundation of successful cross-functional marketing teams, and how pro...

In this episode of Data Planet , host Emma Davis interviews Caitlin Cassady , Vice President of Marketing at Beyond. They explore how the short-term rental revenue management platform leverages massive datasets to help property owners optimize pricing, automate decision-making, and improve overall booking performance. Caitlin breaks down how Beyond turns complex signals like comp set performance,...

In this episode of Data Planet , host Emma Davis interviews Robin Bowling , fractional CMO and CRO and author of Clarity Curve , an independent marketing and leadership strategist operating in a fractional executive capacity. They explore how modern growth teams can unlock performance through leadership clarity, organizational alignment, and simplified execution frameworks. Robin shares how most t...

In this episode of Data Planet , host Emma Davis interviews Sav Khetan , Vice President Product Marketing, and Meghan Whinery , VP of Growth Marketing at Tealium. Together, they explore how product marketing and growth marketing teams collaborate to drive enterprise pipeline growth, customer engagement, and long-term retention in today’s rapidly evolving AI-driven landscape. The conversation dives...

In this episode of Data Planet , host Emma Davis interviews Brenna McNally , Director of Marketing of Craftable. They explore the growing reality of AI superusers, the emotional toll of managing agentic AI workflows, and how high-performing professionals are navigating burnout in an always-on productivity culture. Brenna shares her firsthand experience using AI-driven systems to scale marketing op...

In this episode of Data Planet , host Emma Davis interviews Jack Markham , Chief Marketing Officer of Inside Real Estate . Jack shares how his transition from Executive Vice President of Strategic Growth to CMO has shaped a revenue-first approach to marketing leadership, creating stronger alignment between sales, marketing, and customer success. Jack also discusses the complexity of serving multip...

In this episode of Data Planet , host Emma Davis interviews Bilal Ahmed Khan , Senior Director of Inbound Marketing at Software Finder. They explore how SaaS companies can improve software discovery, lead generation, and marketplace visibility in an increasingly AI-driven landscape. Bilal shares how Software Finder differentiates itself from legacy review platforms through personalized software re...

In this episode of Data Planet , host Emma Davis interviews Richard (Rick) Weithas , former product marketing leader at NAVEX. They discuss the evolving role of product marketing in private equity-backed SaaS companies, including how product marketers drive pipeline growth, align sales and marketing teams, and balance short-term revenue pressure with long-term market positioning. Rick shares pract...

In this episode of Data Planet , host Emma Davis interviews Brandon Painter , Senior Director of Growth Strategy and Operations at Retrochem Inc. They explore how Retrochem is structured as a diversified consortium of service-driven divisions and why this multi-pillar model supports sustainable business growth across different market segments. Brandon breaks down the critical prerequisites for suc...

In this episode of Data Planet , host Emma Davis interviews Rob Stanley , Senior Director of Growth Marketing at Miva. They explore how modern growth teams are building scalable, measurable systems that blend field marketing, AI-driven research, and tight sales alignment to drive real pipeline impact. Rob shares how Miva supports high-growth B2B and D2C ecommerce brands at scale, and how his role...

In this episode of Data Planet , host Emma Davis interviews Heather Adams , Principal Strategist of Catalyst GTM. The conversation explores how modern B2B organizations can eliminate friction between sales and marketing by aligning teams around shared revenue goals, pipeline accountability, and data-driven collaboration. Heather breaks down the evolution from traditional MQL-focused marketing to i...

In this episode of Data Planet , host Emma Davis interviews Christine Royston , Chief Marketing Officer of Wrike. They explore how modern marketing organizations can move beyond traditional siloed structures and redesign the way work flows to drive more cohesive growth. Christine shares how Wrike—a leading enterprise work management platform—rethought its marketing operating model by introducing c...

In this episode of Data Planet , host Emma Davis interviews Will Devlin , Senior Vice President of Marketing of MessageGears, a customer engagement software platform for enterprise B2C brands. They explore how modern enterprise companies are struggling to turn massive volumes of fragmented customer data into meaningful, personalized marketing experiences, and how MessageGears helps solve this by e...

In this episode of Data Planet , host Emma Davis interviews Katie Jones , EVP of Marketing and Operations and Chief of Staff at PathFactory. They discuss how modern B2B marketing is evolving as buyers increasingly expect personalized, self-guided digital experiences similar to Netflix or Amazon. Katie shares how PathFactory uses AI-powered content personalization and buyer engagement analytics to...

In this episode of Data Planet , host Emma Davis interviews Hadar Livne , Fractional CMO specializing in B2B tech marketing. They explore how growing companies can transform marketing from a support function into a true growth engine by combining data-driven decision-making with strong customer-centric messaging. Hadar shares her approach to stepping into scaling organizations, identifying gaps in...

In this episode of Data Planet , host Emma Davis interviews Kate Galligan, Director of Growth Marketing at the Appalachian Mountain Club. They explore how a 150-year-old, mission-driven organization approaches modern growth strategy by balancing revenue generation with conservation impact. Kate shares how her team prioritizes initiatives based on immediate revenue impact and long-term scalability,...

In this episode of Data Planet , host Emma Davis interviews Timothy Calder , Director of Global Event Marketing at Achievers. They explore how modern marketing teams can transform event marketing from a high-cost, hard-to-measure channel into a scalable, data-driven growth engine. Timothy breaks down how Achievers structures its event strategy to directly influence pipeline and revenue, including...

In this episode of Data Planet , host Emma Davis interviews Charles Lim , Head of Brand and Communications at PartnerStack. They explore how modern B2B companies are using partnerships as a scalable growth lever, moving beyond traditional channels like paid acquisition and outbound sales. Charles breaks down the different types of partnership models—including affiliate, referral, and reseller—and...

In this episode of Data Planet , host Emma Davis interviews Anadelia Fadeev , Vice President of Global Demand Generation at HiveMQ. They explore how modern demand generation evolves in highly technical markets, where traditional marketing tactics fall short and credibility is earned through product experience and trust. Anadelia shares how her team connects complex IoT and MQTT-driven solutions to...

In this episode of Data Planet , host Emma Davis interviews Daniel Henderson , Digital Marketing Director of Glean. They explore how search is evolving beyond traditional engines into a “search everywhere” landscape shaped by AI tools, social platforms, and zero-click experiences. Daniel shares how Answer Engine Optimization (AEO) is redefining digital marketing strategy, emphasizing the importanc...

In this episode of Data Planet, host Emma Davis interviews Ronda Morra, Fractional Head of Communications at ChartHop and former VP of Corporate Marketing and Communications at Vimeo . They explore how communications leaders transform complex, siloed messaging into clear, unified narratives that support business growth, and why many organizations struggle not because of weak marketing tactics but...

In this episode of Data Planet , host Emma Davis interviews Keal Blache , Vice President of Global Partnerships and Strategy at vivenu . They explore how the experience economy is being reshaped by modern, API-first ticketing infrastructure that powers sports, entertainment, and live events at scale, positioning vivenu as the invisible layer enabling data-driven commerce similar to how Stripe supp...

In this episode of Data Planet, host Emma Davis interviews Mike Barton, Vice President of Corporate Communication and Content Marketing at AudioEye. They explore how digital accessibility has evolved from a compliance requirement into a core business growth strategy, and why companies that ignore accessibility risk not only legal exposure under frameworks like the ADA and the European Accessibilit...

In this episode of Data Planet , host Emma Davis interviews Zeb Couch, Chief Revenue Officer of LeadGenius, a global B2B data intelligence company that combines AI and human-in-the-loop research to deliver precise, compliant, and enriched contact data for revenue and marketing teams. Zeb breaks down how modern go-to-market strategies are failing due to outdated, US-centric data models and explains...