The Brandinc PR Podcast

What happens when one of the most recognizable tools in earned media gets a second life? In this episode of  The Brandinc PR Podcast , host Brandi Sims sits down with  Brett Farmiloe , Founder and CEO of  Featured , to unpack the acquisition and relaunch of  Help a Reporter Out  and what it reveals about the future of journalism, credibility, and earned media strategy. This conversation goes beyon...

Is public relations dying? With AI tools generating press releases, shrinking newsrooms, and brands communicating directly with audiences online, some people believe PR is becoming obsolete. But is it actually dead… or simply evolving? In this episode of the  Brandinc PR Podcast , Brandi Sims explores the growing conversation around the future of public relations and why the idea that “PR is dead”...

In this episode of The Brandinc PR Podcast, Brandi Sims sits down with livestream pioneer and Bulldog DM Founder & CEO John Petrocelli to discuss how e-commerce live streaming is reshaping digital retail. From TikTok Live shopping to real-time brand engagement, John breaks down how livestream commerce is collapsing the traditional sales funnel and creating instant conversion opportunities for...

PR in 2026 looks nothing like it did just a few years ago. In this episode of the Brandinc PR Podcast, Brandi Sims breaks down the  top 5 PR trends shaping 2026  and what founders, creatives, nonprofits, and growing brands need to know to stay visible in a rapidly changing media landscape. From AI-powered communications and authentic storytelling to GEO optimization, owned audiences, and the rise...

Your logo isn’t your brand. Your website isn’t your brand. And posting every day on social media won’t fix unclear positioning. In this episode of  The Brandinc PR Podcast , I’m joined by Brand Clarity Expert, author, and international speaker  Suzanne Tulien  to unpack what it  really  means to build a brand from the inside out. We dive into: ✨ What “Identify. Define. Align.” looks like in real...

Networking doesn’t fail because you’re bad at it — it fails because most people were taught to do it  wrong . In this episode of  The Brandinc PR Podcast , Brandi Sims sits down with award-winning business communication expert  Michael A. Forman  to break down why surface-level networking keeps professionals stuck — and how authentic communication creates real opportunity, influence, and income. F...

What makes a brand  meaningful  — not just visible? In this episode of  The Brandinc PR Podcast , host Brandi Sims sits down with  Emmanuel Probst , Wall Street Journal bestselling author of  Brand Hacks  and  Assemblage: The Art and Science of Brand Transformation , to break down how today’s most successful brands grow through psychology, culture, and data-driven storytelling. As Global Lead of B...

What happens when PR meets automation? In this episode,  Brandi Sims  sits down with  Mady Lanni , PR Lead at  Manychat   — the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts blowing up your feed. From her digital PR roots to building reactive media teams that  actually land coverage , Mady shares how PR drives more than awareness — it fuels growth, SEO, and conversion...

From Germany to Texas — this episode of  The Brandinc PR Podcast  goes global with  Jörn “Joe” Menninger , Founder and Host of  StartupRadio.de , Germany’s leading English-language startup podcast. Host  Brandi Sims, PhD, MBA  dives into how Jörn built a powerhouse platform that has featured  Nobel laureates, unicorn founders, Emmy winners,  and  bestselling authors —all while mastering AI-driven...

What does it take to lead communications at one of the nation’s most historic civil rights organizations — and be named  PRSA’s PR Professional of the Year ? In this episode of  The Brandinc PR Podcast , host  Brandi Sims, PhD, MBA  sits down with  Dominic K. Hawkins ,  Vice President of Communications at the NAACP , for a powerful conversation on purpose-driven storytelling, mentorship, and the f...

Wicked 2 isn’t just a musical — it’s a masterclass in PR. In this episode, Brandi Sims, breaks down the spin, propaganda, image crafting, and crisis comms strategies happening behind the curtain in Oz. From Glinda’s perfectly packaged ‘good witch’ brand to the way Elphaba’s words are twisted into a villain narrative, this episode shows how Wicked mirrors real-world media manipulation and reputatio...

December isn’t a dead month for PR… it’s a  strategic advantage . In this episode, Dr. Brandi Sims breaks down what actually happens inside newsrooms during slow holiday cycles — and how PR pros and brands can use evergreen stories to land real visibility when competition is LOW. We’re covering: • Why journalists still need stories in December • Evergreen holiday angles that ALWAYS get picked up •...

What if getting consistent media placements wasn’t luck—but a repeatable system built on data and storytelling? On this episode of the  Brandinc PR Podcast , host  Brandi Sims  chats with  Noah Greenberg , Founder of  Stacker , about how his platform helps PR firms generate thousands of high-impact placements at scale. We explore: How Stacker flips traditional pitching on its head The role of auto...

What happens when transparency becomes more than a buzzword — but the backbone of how teams lead, grow, and win? In this episode of  The Brandinc PR Podcast , host  Brandi Sims, PhD, MBA  sits down with  Natalie Alberta Dusey , the powerhouse  Global Chief of Staff at Meet The People , to talk all things leadership, culture, and corporate transformation. With more than 22 years of experience acros...

Think you missed your chance to land holiday media?  Not on my watch. In this punchy short episode, I’m breaking down  exactly what you can STILL pitch before the year wraps  — yes, even if you haven’t sent a single holiday email yet. You’ll learn: ✨ Why it’s  not too late  to pitch holiday stories 🎁 The 3 holiday angles media outlets are still saying YES to 🔥 How to stand out in a crowded seas...

Are You Building Relationships—Or Just Pitching in Disguise? Ever been invited on a podcast only to realize halfway through… it’s actually a sales pitch? 👀 In this quick solo episode, Brandi Sims breaks down the growing trend of  performative relationship marketing —where collaborations feel more like conversions—and how it’s quietly hurting your brand reputation. You’ll learn: ✨ The difference...

What’s the real cost of telling the story? In this powerful episode of The Brandinc PR Podcast , host Brandi Sims , Founder & CEO of Brandinc PR , sits down with sisters Chelsea Fuller and Takara Pierce , co-founders of Black Alder — a PR and narrative strategy firm leading conversations on equitable storytelling and trauma-informed media practices. Together, they unpack their groundbreaking n...

What does it take to thrive across Fortune 50 boardrooms, government offices, start-ups, and the classroom? In this episode of  The Brandinc PR Podcast , host Brandi Sims sits down with communications veteran  John James Nicoletti  to unpack his 30+ year career journey. From leading high-stakes corporate communications to shaping the next generation of professionals, John shares powerful insights...

\Influencer marketing isn’t just hashtags and pretty posts — it’s strategy, relationships, and  serious  impact. 💥 In this episode of the  Brandinc PR Podcast , host  Brandi Sims  (PR consultant, ForbesBLK Advisor, and founder of Brandinc PR) sits down with  Sarah Boyd, CEO of The Digital Dept. , to break down the business of influence. We get into: 🔥 The biggest wins (and fails) Sarah’s seen in...

We did it— The Brandinc PR Podcast  is officially ONE year old! 🎉 In this special anniversary episode, host  Brandi Sims , Founder & CEO of Brandinc PR, reflects on the past year of powerful conversations, industry insights, and the behind-the-scenes lessons of running a podcast. Brandi shares: The standout guest moments and big takeaways from Year One What producing the podcast has taught he...

AI is everywhere in content creation—but here’s the catch: audiences still crave authenticity. In this episode, Brandi Sims breaks down the truth about  Authenticity vs. AI in Content Creation . From viral fails to smart ways AI can support (not replace) your voice, we explore how to keep your storytelling real while using the latest tools. ✨ Expect bold insights, practical strategies, and a few...

In this powerful episode of the Brandinc PR Podcast, host Brandi Sims sits down with renowned media coach, brand strategist, and on-camera expert  Alison Deyette . With a client roster that includes NBA and NFL athletes, Meta, Planned Parenthood, and A-list brands like Amazon and Nintendo, Alison has spent over two decades helping individuals show up powerfully—in front of the camera, on stage, an...

What does it  really  take to stand out in a crowded health and wellness market? James Garland, Director of Marketing for Pure Thera RX, joins me to spill the secrets behind scaling a supplement company from humble garage beginnings to a multi-million-dollar powerhouse. In this episode, we talk about: The marketing moves that cut through the noise in a saturated industry How to build  real  consum...

Tyla’s debut EP didn’t hit the Billboard 200—and the internet wasted no time calling it a flop. But here’s the twist: she’s streaming millions globally and crushing Afrobeats charts. So why didn’t that momentum land in the U.S.? In this episode, I’m breaking down the rollout missteps, how her own comments fueled the backlash, and what PR moves could’ve changed the narrative. Plus, we’ll talk about...

When American Eagle tapped Sydney Sweeney for their 'Great Jeans/Great Genes' campaign, they probably expected buzz—not backlash. Instead, the internet lit up with accusations of dog-whistle messaging, political spin, and a full-on culture war over… jeans. In this episode, I’m unpacking the PR playbook behind the chaos: what American Eagle got right, why Sydney Sweeney’s silence was strategic, and...