The Brandinc PR Podcast

Everyone wants visibility. But what happens after the moment? If there's no infrastructure behind it, it's just noise. In this episode of the  Brandinc PR Podcast , Dr. Brandi Sims sits down with  Chanel Rae Pettaway  — also known as "The Culture Princess" — Co-Founder of The Legion Media Group, EVP of Executive Brand & Visibility, and one of the most sought-after brand strat...

Most entrepreneurs are so focused on building their business that they never stop to ask: is my money actually working for me? In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Mike Milligan — Certified Financial Planner, founder of 1.oak Financial, author of  The One of a Kind Financial Plan  and  Retirement Déjà Vu , and host of The One of a Kind Financial Show Daily. Mi...

What happens when the person who helped you build everything becomes the reason it falls apart? In this episode of the Brandinc PR Podcast, I sit down with Jane Hales — founder, board advisor, and one of the sharpest minds in the room when it comes to cofounder conflict. With over 30 years in business, Jane has seen it all: the slow burn of unspoken tension, the Slack messages that become legal ex...

Twenty dollars. No investors. No paid ads. And an idea the industry wasn't ready for. In this episode of the Brandinc PR Podcast, I sit down with Shampaigne Graves — Founder and CEO of BOLDIFI , Women's Consumer Expert, and the architect of a research framework that is quietly dismantling everything the sales and marketing world thought it knew about women. Eight years ago, Shampaigne laun...

What does it actually take to use an artist or cultural figure to move a brand — or a cause — in today's market? In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Edward James, Founder and President of CHQ Media and a 20-year veteran of lifestyle, entertainment, and brand communications. Ed has built campaigns for major brands including Toyota, Guitar Center, Bowers &a...

What separates talented creatives from the ones who actually get noticed? In this episode of The Brandinc PR Podcast, Brandi Sims sits down with multimedia creator, filmmaker, publisher, and  Art is Alive Magazine  founder Cindy Mich for a conversation about visibility, storytelling, and why waiting to be “discovered” is keeping so many creatives stuck. From publishing magazines and producing radi...

AI is no longer “the future” of PR. It’s already rewriting the rules in real time. In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Diane Schwartz, CEO of Ragan Communications, to unpack the industry-shifting findings from Ragan’s AI in PR Report and what communicators need to know now to stay relevant, strategic, and ahead of the curve. From AI burnout and ethical concer...

What if the thing standing between you and your next level isn't your skills — it's how you show up? In this episode, Dr. Brandi Sims sits down with Jasmine Romaine, International Keynote Speaker, Communications Strategist, and Best-Selling Author of Speak to Profit, to break down the unspoken rules of executive presence. From commanding a room before you say a word, to why talented profes...

AI didn't just change marketing — it changed the rules of credibility. And most brands? Still playing by the old ones. 👀 This week on the Brandinc PR Podcast, host Brandi Sims sits down with Lisa Cole — Chief Marketing, Product & AI Officer at 2X, four-time CMO, the  only  two-time recipient of Forrester's prestigious Return on Integration Award, and author of  The Limitless CMO: Transform Ma...

Most hairstylists, estheticians, and independent service providers think they’re visible. You’ve got the Instagram. You show up on Google. Your clients love you. But here’s the shift no one is talking about… When someone asks ChatGPT or AI tools like Perplexity: “Who’s the best [insert service] near me?” 👉 You’re not showing up. And it has nothing to do with your talent. In this episode of the Br...

Your SEO is optimized. Your Instagram is consistent. So why isn’t ChatGPT recommending you? Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, joins the Brandinc PR Podcast to explain why personal authority — not your logo — is what gets you found, cited, and recommended in today’s AI-driven search landscape. We cover his Magic Script storytelling framework, why 67% of sea...

Samantha Flynn, Founder of Junipr Public Relations and author of the upcoming  The EntrePReneur Advantage , joins Brandi for a conversation that flips the script on leadership. With nearly two decades in PR, Samantha reveals why the same frameworks that build iconic brands are the exact tools entrepreneurs need to lead with clarity, scale with confidence, and finally stop running on empty. If you&...

If you don't brand yourself, someone else will — and that's a problem. In this episode of the Brandinc PR Podcast, host Brandi Sims sits down with Paige Arnof-Fenn, Founder & CEO of global communications firm Mavens & Moguls, for a candid conversation about what it really takes to build a powerful personal brand in today's digital landscape. With 24 years of experience working with clients...

AI is everywhere right now—writing captions, emails, pitches, and even thought leadership. But here’s the question no one is really asking… If we’re all using the same tools… are we all starting to sound the same? In this episode of the Brandinc PR Podcast, I’m joined by writing expert and Bold Type Co-Founder Casey Mank to unpack the real impact of AI on how we communicate, show up, and build our...

What happens when one of the most recognizable tools in earned media gets a second life? In this episode of  The Brandinc PR Podcast , host Brandi Sims sits down with  Brett Farmiloe , Founder and CEO of  Featured , to unpack the acquisition and relaunch of  Help a Reporter Out  and what it reveals about the future of journalism, credibility, and earned media strategy. This conversation goes beyon...

Is public relations dying? With AI tools generating press releases, shrinking newsrooms, and brands communicating directly with audiences online, some people believe PR is becoming obsolete. But is it actually dead… or simply evolving? In this episode of the  Brandinc PR Podcast , Brandi Sims explores the growing conversation around the future of public relations and why the idea that “PR is dead”...

In this episode of The Brandinc PR Podcast, Brandi Sims sits down with livestream pioneer and Bulldog DM Founder & CEO John Petrocelli to discuss how e-commerce live streaming is reshaping digital retail. From TikTok Live shopping to real-time brand engagement, John breaks down how livestream commerce is collapsing the traditional sales funnel and creating instant conversion opportunities for...

PR in 2026 looks nothing like it did just a few years ago. In this episode of the Brandinc PR Podcast, Brandi Sims breaks down the  top 5 PR trends shaping 2026  and what founders, creatives, nonprofits, and growing brands need to know to stay visible in a rapidly changing media landscape. From AI-powered communications and authentic storytelling to GEO optimization, owned audiences, and the rise...

Your logo isn’t your brand. Your website isn’t your brand. And posting every day on social media won’t fix unclear positioning. In this episode of  The Brandinc PR Podcast , I’m joined by Brand Clarity Expert, author, and international speaker  Suzanne Tulien  to unpack what it  really  means to build a brand from the inside out. We dive into: ✨ What “Identify. Define. Align.” looks like in real...

Networking doesn’t fail because you’re bad at it — it fails because most people were taught to do it  wrong . In this episode of  The Brandinc PR Podcast , Brandi Sims sits down with award-winning business communication expert  Michael A. Forman  to break down why surface-level networking keeps professionals stuck — and how authentic communication creates real opportunity, influence, and income. F...

What makes a brand  meaningful  — not just visible? In this episode of  The Brandinc PR Podcast , host Brandi Sims sits down with  Emmanuel Probst , Wall Street Journal bestselling author of  Brand Hacks  and  Assemblage: The Art and Science of Brand Transformation , to break down how today’s most successful brands grow through psychology, culture, and data-driven storytelling. As Global Lead of B...

What happens when PR meets automation? In this episode,  Brandi Sims  sits down with  Mady Lanni , PR Lead at  Manychat   — the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts blowing up your feed. From her digital PR roots to building reactive media teams that  actually land coverage , Mady shares how PR drives more than awareness — it fuels growth, SEO, and conversion...

From Germany to Texas — this episode of  The Brandinc PR Podcast  goes global with  Jörn “Joe” Menninger , Founder and Host of  StartupRadio.de , Germany’s leading English-language startup podcast. Host  Brandi Sims, PhD, MBA  dives into how Jörn built a powerhouse platform that has featured  Nobel laureates, unicorn founders, Emmy winners,  and  bestselling authors —all while mastering AI-driven...

What does it take to lead communications at one of the nation’s most historic civil rights organizations — and be named  PRSA’s PR Professional of the Year ? In this episode of  The Brandinc PR Podcast , host  Brandi Sims, PhD, MBA  sits down with  Dominic K. Hawkins ,  Vice President of Communications at the NAACP , for a powerful conversation on purpose-driven storytelling, mentorship, and the f...

Wicked 2 isn’t just a musical — it’s a masterclass in PR. In this episode, Brandi Sims, breaks down the spin, propaganda, image crafting, and crisis comms strategies happening behind the curtain in Oz. From Glinda’s perfectly packaged ‘good witch’ brand to the way Elphaba’s words are twisted into a villain narrative, this episode shows how Wicked mirrors real-world media manipulation and reputatio...